Starbucks virtue marketing and why your customers are not monoliths
Starbucks virtue marketing. It's similar to virtue signaling. Too close from what I've seen. This is a way for a company to capitalize on a political controversy for monetary gain. They have done it before and will do it again. The problem with this is the company equates that every customer is a monolith. That is not true. No one agrees with you 100 percent. I do not care how close you are with your friend, there will be disagreements. Starbucks is painting itself into a corner, if they are not careful, their sales could drop.
The reason is my generation. My generation is the best virtue signaling group I have ever seen. It needs to stop. You are not making a change and you are forcing businesses into stupid decisions. Culture is a pendulum. One moment, one idea is popular, then years later, it switches. This is usually because of the next generation coming of age. I hope Starbucks weighs its risks, because this is a bitter fight in American culture, be sure you know what this means.
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