Did Ya Know

On this episode of Did Ya Know Podcast, Adrian is joined by co-founder and president at All My Friends, Mike Ajayi. Mike talks about having success away from the mainstream, the mentors that changed everything, and his own personal blueprint for success. From an internship at Sony to multi-award winning music exec, Mike shares why he dropped out of law and politics at uni and forged his path in music, and why taking time away from the business helped him to gain perspective. 

On this episode of Did Ya Know Podcast, Adrian is joined by Lorna Clarke, Director of Music at the BBC. Lorna has had an impactful career which has included stints at Kiss FM, Metro Radio, as well as an incredible and varied time at the BBC. In this episode, Lorna shared how a wide range of genres shaped her life and love of music, how it was instilled from an early age that she could do anything, and why someone asking the question ‘Do you think you’re good?’ has stayed with her for decades. Lorna mentions her very brief stink in a punk band, why going sailing during her career break was a must and why her consistent advice to others is to not agonise over failure. 

On this episode of Did Ya Know Podcast, Adrian is joined by Preye Crooks, co-head of A&R at Robots and Humans and co-founder of Strawberries and Creem Festival. Preye talks about what it takes to build a successful brand, how his entrepreneurial spirit has developed over time, and the many milestones he has reached in the music business to date,  

With 25 years under her belt, there isn’t much that Jasmine hasn’t already done!  In this episode Jasmine shares why working in music and the arts was always her destiny, how her background in dance gave her the foundation of discipline for her future career, how she was a champion for diversity long before it became a buzzword, and why it means so much to be able to thank the mentors who helped her along the way. 

On this episode of Did Ya Know Podcast, Adrian is joined by YouTube’s Head Of Black Music & Culture, EMEA , Sheniece Charway. Sheniece talks about how making herself indispensable changed her career, the importance of faith in her story of success, what she gained from working on different genres, and why her work feels like part of her purpose. 

On this episode of Did Ya Know Podcast, Adrian is joined by President and Head of Creative at Umbrella Songs, Lunick Bourgess. Lunick shares his story of escaping civil war, how he used his pain to fuel his success, his journey to being an A&R scout, and talks about some of his biggest signings to date. 

On this episode of Did Ya Know Podcast, Adrian is joined by radio DJ and tv presenter Trevor Nelson. Trevor shares how he got his start in radio, why he fell in love with music as an artform, and when he realised the music business was not the right fit for him  

Adrian Sykes is back with season 4 of Did Ya Know Podcast, kicking off with multi-award winning singer-songwriter, and President of the PRS for Members Council, Michelle EscofferyMichelle and Adrian discuss working with family, her time as an artist, dealing with loss and the importance of empowering the next generation of artists. 

Adrian Sykes is back with season 4 of Did Ya Know Podcast, sharing the untold stories of the executives of colour who are leading the way in the UK music industry. https://www.didyaknowpodcast.com/