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Diary of an aspiring rapper with Hellovicco
December 2025: And just like that the 2025 season is at the end
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In this episode, I reflect on a pivotal year—dropping Väriant, releasing merch, expanding my team, and performing outside the UK for the first time. We dive into growth, core fans, creative wins, planning for next year and why the new manager on trial is already a game-changer.
Books I've been reading:
Contagious: Jonah berger
The song machine: John Seabrook
Lie or die: Blood moon- AJ Clack
What I've been listening to:
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November 2025 - I’ve given up on control (Birthday episode)
26:28|Recently realised i'm a control freak and it's making me hate music. Ive been good recently though, realising that control is an illusion is the first part then trying to find moments with collaborators where I dont have to be anything but myself. Plus we did 2 shows in the last month! Moving up.Books i’m reading:Lie or Die: Blood moon- Aj ClackWhat i’ve been listening to:https://i.airbuds.fm/hellovicco/BB93ECxpP6
October 2025- The spotlight faded, What's a mercury retrograde to a hustler?
24:10|In this episode I'm gonna take you into my head during the moments when the spotlight fades and most people experience "depression". Other creatives have been saying its to do with Mercurys retrograde but mercury isn't in retrograde yet so that now?Books I've been reading:(I can't lie I haven't really been reading much)So you want to talk about race- Ijeoma Oluo Songs i've been listening to:A lot of Jay Z
September 2025: I tried to rest... or whatever that means + R&L 2025 + Fifa '26
24:41|In this episode I review the difference between R&L now versus 3 years ago, the changes and the growth. I also took a break but it seems like it didn't go the way I had planned. What next?? Fifa 26?Books I'm Reading:Mongrel- Hanako FootmanHow to invest- Peter StanyerSo you wanna talk about race- Ijeoma OluoSongs i'm studying:Reasonable doubt- Jay Z
August 2025: The New Normal (Reading and Leeds prep and writers block)
26:36|Reaching a new tipping point, 40 doors success, handling expectations and letting go of control. Had to cut the live band and learn to put my best foot forward for Reading and Leeds. A TEEN IS BACKBooks I'm reading:Chop Wood Carry Water- Joshua Medcalf
July 2025: Protecting your artistic freedom + New Music
17:32|This last month has been a whole lot of boring needing out on music, I copped the Eminem biography book and it's been my favourite read. I've also been thinking about how I can build structures that protect my values without alienating everyone around me and I go into that in this episode more. Books I'm reading: The way I am- EminemMongrel- Hanako Footman
June 2025: Post VÄRIANT reset: 75 Hard (self improvement)
22:07|In this episode we talk about the fall out from the roll out of väriant, figuring out what's next. New team, feeling confused about how the dynamic of it, letting go versus delegating. Vlogging for 14 days and prepping for summer shows. Books i've been reading:Extreme Ownership: How U.S. Navy Seals Lead and Win - Jocko Willink and Leif BabkinSongs i've been listening to:https://open.spotify.com/playlist/5n9qLWuDF3m1KrPUslVWC4?si=87389710d3ff46d6
May 2025: How to survive going broke chasing your dreams and VÄRIANT DROP
30:40|Spitting straight game about how to survive when you've spent literally all your money chasing your dreams. The biggest aim is to be able to work sustainably because its a marathon not a sprint and you dont know when your time will come so you need to make sure your funds don't dry up on you.Books I referenced: The Miracle Morning- Hal ElrodSecrets of the Millionaire Mind- T. Harv EkerBooks i'm reading atm: How To Sell Your Way Through Life- Napoleon HillFrequently Happy- David LarbiSpotify playlist:https://open.spotify.com/playlist/5n9qLWuDF3m1KrPUslVWC4?si=1664681e9d854882
April 2025- Putting on the best headline show in London + Promoting väriant
20:51|One of the most busiest months I've lived through, how to cope with trying to put on the biggest show yet, dropping a music video with 2 weeks notice, moving out of London whilst trying to promote VÄRIANT and my first red carpet event.......Books i'm reading:The 22 Immutable laws of Marketing -Al Ries & Jack TroutHow to sell your way through life- Napoleon HillSongs i'm listening to:5n9qLWuDF3m1KrPUslVWC4