Design Tomorrow


You Don't Have to Be an Entrepreneur, Part 2

Ep. 25

Every discussion of entrepreneurship is really a discussion about values. Today, we'll follow up on last week's episode, where we began a discussion of entrepreneurship by resetting that idea — by challenging the story of entrepreneurship. We contrasted the protagonist — the hero CEO — with the reality of who we are. And we contrasted the plot — the capitalistic, meritocratic variant of the hero's journey — with the meandering serendipity of our lives' paths. But dismantling one story doesn't write ours for us. And so that's where we'll pick up today — with how we begin — by identifying, examining, and ordering our values so that they may serve as a foundation for the creative and productive lives we build upon them…


All music used in this episode is independently produced and licensed by Design Tomorrow for non-commercial use.


Design Tomorrow is produced by Chris Butler at the Tomorrow office in Durham, NC.

You can follow the show on Twitter @dsgntmrrw. You can visit the show's website at, and you can email me at chris @

Thanks for listening, and remember, what we do and think today can create a better tomorrow.

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