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Ep 8: How to Win in a Recession - Part 3 - Don't Arbitrarily Cut Your Sales and Marketing Activities

Many businesses are looking for ways to cut costs, but it is important to do this in a strategic way. Redistributing your budget based on your current needs is one way to make sure you are not cutting costs arbitrarily. We discuss ways of how you can invest in short, medium and long term initiatives to ensure you come out on top after the recession.