Demand Gen Daily


Ep 32: Don't Lose The Nuance In Digital Marketing

When you find yourself in situations where you’re not quite winning, the cause is likely the nuance is getting lost. This really comes down to communicating what the critical piece of product or service unique to the market. If you’re not doing that you’re going to have a hard time generating success.

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Thursday, March 2, 2023

Ep 41: Amazon - Part 9 - Amazon Product Research: Why it Matters Most

If you're considering selling on Amazon, product research is the most important step in your journey. In this post, we'll discuss why Amazon product research matters and provide you with four key takeaways to help you launch a successful product on Amazon.Emotional attachment to a product idea can be detrimental.One of the biggest mistakes new sellers make is becoming emotionally attached to a product idea. They may have romanticized a certain idea of a product and believe that their product is the best. However, this subjective opinion may not matter to the buying community. Therefore, it's important to choose a product that has reasonable demand, rising demand, and fewer competitors.Choose a product category that is less competitive.Entering a product category where you're trying to find that niche within a niche may not be the best strategy. Instead, go for a product category that's generally less competitive. Research the top 10 product category leaders to see if they're based in China or have a significant content marketing advantage. This will help you understand if you can compete with them in terms of price and marketing. Use tools like Google Trends, Jungle Scout etc to get this info.Research your competition before investing in product development.Before investing in prototypes and product development, research your competition to understand their ad and content marketing strategies. This will help you go into the competitive arena with your eyes wide open. Additionally, choose a product that has a clear visual distinction from its competitors.Leverage your advantages.While Chinese sellers may have a price and manufacturing advantage, there are advantages that Western sellers have as well. For instance, Western sellers can leverage their quality, branding, and customer service to stand out from the competition. Therefore, it's important to identify and leverage your advantages to compete in the market.
Wednesday, March 1, 2023

Ep 40: Amazon - Part 8 - How to Earn Amazon Reviews Ethically and Compliantly

Amazon reviews have a significant impact on a product's sales volume. In this Demand Gen Daily podcast episode, Nick and Jayce discuss how to generate genuine ethical reviews the right way. Here are four key takeaways from the conversation:Request Reviews Compliantly: Amazon provides a feature to request reviews from recent buyers. However, to comply with Amazon's terms of service, you cannot suggest or allude to the possibility of a reward, payment, or a free product. Incentivizing reviews in any way can lead to account suspension.Public Review Networks Are Not Recommended: Public review networks involve subscribing to a service, buying a product at full retail price, and getting refunded immediately after purchasing. Reviewers then write a review for the product they got for free. Public review networks have a lot of scammers, artificially inflating sales and reviews, and risking account suspension.Private Review Networks Take Time to Build: Private review networks are built by collecting email addresses through content marketing, incentives, and promotions. Periodically, the brand offers their community free products for purchase at full retail price, with the promise of refunds if the product is reviewed. Private review networks are compliant and avoid account suspension.Commenting on Public Reviews Is No Longer Allowed: Brands cannot comment on public reviews anymore, even if the buyer is unresponsive to messages. Commenting provided great social proof and showed other buyers that the brand tries to resolve issues. However, Amazon removed this feature, and brands cannot use it anymore.