Demand Gen Daily
Ep 18: Determining the Right Time to Audit Your Marketing
It's easy to say that conducting an audit on your marketing should be done all the time, but in reality it's not feasible. That's why it's important to select the right timing! There's a lot of factors to consider, but some main times include:
- When there's a misalignment of your KPIs and metrics
- During seasonal/market shifts
- When there's significant changes in your business metrics
In addition to these times, selecting a regular rhythm, whether that's every month or every other month, is crucial to ensuring your business is on the right track.
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Ep 48 - Main KPIs When Tracking B2B Demand Generation Tactics - Part 208:04We’re back with the second part to our discussion about B2B Demand Generation! In this episode we elaborate on what we talked in the first part of this topic about the different KPIs you can be tracking month to month to determine which tactics are driving the best results for your B2B business.
Ep 47 - Main KPIs When Tracking B2B Demand Generation Tactics - Part 110:22Demand generation is a critical aspect of any B2B service-based business, and tracking the right key performance indicators (KPIs) is essential to ensuring the success of your demand generation strategy. In this podcast, we'll outline the most important KPIs to track, as well as some best practices for measuring them effectively.
Ep 46 - How to go From Single to Double Digit ROAS07:39In this episode of the Demand Gen Daily podcast, hosts Nick and Ricky discuss strategies for e-commerce businesses to increase their ROAS (return on ad spend) from single to double digits. They emphasize that there is no single way to achieve this, as it is highly contextual to each individual market. However, they offer some broad rules, including the importance of having a solid remarketing funnel and utilizing effective email marketing. They explain that email marketing can significantly boost ROAS, as it is cheaper and allows for greater scale when targeting previous shoppers and email subscribers. They also caution against common pitfalls in email marketing, such as not properly segmenting email lists and failing to offer compelling deals and promotions. Overall, the episode provides valuable insights for e-commerce businesses looking to increase their ROAS and scale their operations.
Ep 45: Amazon - Part 13 - Transitioning from Amazon to Website Sales08:15In this episode of the Demand Gen Daily Podcast, hosts Nick and Ricky discuss how to diversify your sales beyond Amazon and transition to other channels or your own website. They share tips on building brand trust, reaching out through different channels like Google and Facebook, and whether to sell on your website or drive more sales to your Amazon store. Tune in for valuable insights on how to grow your sales beyond Amazon.
Ep 44: Amazon - Part 12 - Scaling Amazon in 202310:13As an Amazon seller, you're always looking for ways to grow your business, but scaling can be challenging. Most Amazon sellers are selling five or fewer products, which limits their earning potential. To truly break through the earning barriers and succeed on Amazon, you need to scale your business.So, what does it mean to scale on Amazon? Scaling means expanding your product range, increasing your sales volume, and building a solid reputation in your niche. But scaling is not easy, and it requires a lot of effort, time, and resources.
Ep 43: Amazon - Part 11 - Reducing Operational Costs for Amazon FBA Sellers09:33In this episode of the Demand Gen Daily Podcast, we discuss the importance of reducing operational costs for Amazon FBA (Fulfillment by Amazon) sellers. Here are the top topics we cover:- We identify shipping costs, manufacturing costs, and storage fees as the three big expenses that need to be minimized.- Advising against shipping by air and recommend partnering with a third-party storage facility to reduce storage fees.- Emphasizing the importance of accurate sales forecasting to avoid overstocking or stockouts, which can also increase costs.
Ep 42: Amazon - Part 10 - Winning with Amazon Product Launches: A Guide to Success09:16If you're looking to launch a product on Amazon, you might assume that if you build it, they will come. Unfortunately, that's not the case. To give your product the best chance of success, you need to develop a launch strategy that's both intelligent and hyper-focused. In this episode of the Demand Gen Daily podcast, hosts Nick and Jayce share their expertise on product launches on Amazon, with a particular focus on key strategies for winning the launch game.
Ep 41: Amazon - Part 9 - Amazon Product Research: Why it Matters Most10:15If you're considering selling on Amazon, product research is the most important step in your journey. In this post, we'll discuss why Amazon product research matters and provide you with four key takeaways to help you launch a successful product on Amazon.Emotional attachment to a product idea can be detrimental.One of the biggest mistakes new sellers make is becoming emotionally attached to a product idea. They may have romanticized a certain idea of a product and believe that their product is the best. However, this subjective opinion may not matter to the buying community. Therefore, it's important to choose a product that has reasonable demand, rising demand, and fewer competitors.Choose a product category that is less competitive.Entering a product category where you're trying to find that niche within a niche may not be the best strategy. Instead, go for a product category that's generally less competitive. Research the top 10 product category leaders to see if they're based in China or have a significant content marketing advantage. This will help you understand if you can compete with them in terms of price and marketing. Use tools like Google Trends, Jungle Scout etc to get this info.Research your competition before investing in product development.Before investing in prototypes and product development, research your competition to understand their ad and content marketing strategies. This will help you go into the competitive arena with your eyes wide open. Additionally, choose a product that has a clear visual distinction from its competitors.Leverage your advantages.While Chinese sellers may have a price and manufacturing advantage, there are advantages that Western sellers have as well. For instance, Western sellers can leverage their quality, branding, and customer service to stand out from the competition. Therefore, it's important to identify and leverage your advantages to compete in the market.
Ep 40: Amazon - Part 8 - How to Earn Amazon Reviews Ethically and Compliantly08:03Amazon reviews have a significant impact on a product's sales volume. In this Demand Gen Daily podcast episode, Nick and Jayce discuss how to generate genuine ethical reviews the right way. Here are four key takeaways from the conversation:Request Reviews Compliantly: Amazon provides a feature to request reviews from recent buyers. However, to comply with Amazon's terms of service, you cannot suggest or allude to the possibility of a reward, payment, or a free product. Incentivizing reviews in any way can lead to account suspension.Public Review Networks Are Not Recommended: Public review networks involve subscribing to a service, buying a product at full retail price, and getting refunded immediately after purchasing. Reviewers then write a review for the product they got for free. Public review networks have a lot of scammers, artificially inflating sales and reviews, and risking account suspension.Private Review Networks Take Time to Build: Private review networks are built by collecting email addresses through content marketing, incentives, and promotions. Periodically, the brand offers their community free products for purchase at full retail price, with the promise of refunds if the product is reviewed. Private review networks are compliant and avoid account suspension.Commenting on Public Reviews Is No Longer Allowed: Brands cannot comment on public reviews anymore, even if the buyer is unresponsive to messages. Commenting provided great social proof and showed other buyers that the brand tries to resolve issues. However, Amazon removed this feature, and brands cannot use it anymore.