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Decoding the Shopper
Making Healthy Choices Stick: Insights for Brands and Consumers
Season 2, Ep. 16
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In this episode, Jon chats with Laurie about the challenges of sustaining health-focused habits and what brands can learn from consumers’ New Year resolutions. They discuss why 50% of gym-goers quit by January’s end, the role of small, sustainable changes, and how brands can nudge healthier choices without overwhelming consumers.
Laurie highlights fascinating data on trends like Veganuary, rising demand for convenience meals, and shifting grocery basket health scores. Together, they explore:
- The psychology behind health resolutions.
- Balancing cost, taste, and health.
- Demystifying categories like plant-based dairy.
- Engaging "active" vs. "passive" health shoppers.
Whether you're a marketer, business leader, or curious consumer, this episode offers practical strategies and insights to make health feel like an enhancement, not a compromise.
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