Share
Decoding the Shopper
Feeding Insight: How M&S blends quality, value, and analytics
Season 2, Ep. 25
•
In this episode, Paul Fraser, Director of Advanced Analytics at Worldpanel UK, sits down with Andy Hill, Head of Insights, Loyalty, and Masterbrand at Marks & Spencer. They dive into how M&S balances premium quality with customer value in today’s cost-conscious climate, and explore how advanced analytics, loyalty data, and customer insight shape everything from product ranges to sustainability initiatives. From mushy peas to brain-boosting bowls, discover how M&S uses data to innovate, stay relevant, and keep customers coming back.
More episodes
View all episodes
42. Bite-sized briefing: GB Grocery Market Share update 9 December 2025
03:53||Season 2, Ep. 42Consumers feeling the pinch but indulging in festive pick me ups. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 30 November 2025.
41. Bite-sized briefing: Irish Grocery Market Share update 17 November 2025
05:00||Season 2, Ep. 41Irish shoppers get festive early with chocolate boxes and bargains driving grocery sales up 5.5%. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 5 October 2025.
40. Bite-sized briefing: GB Grocery Market Share update 11 November 2025
03:30||Season 2, Ep. 40Grocery price rises slow as retailers roll out festive deals. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 2 November 2025.
39. Growth unlocked - strategies and levers to win shoppers and drive loyalty
21:34||Season 2, Ep. 39In this special live episode, recorded at the Alex Hotel, Dublin, Fiona Keenan (Country Lead, Worldpanel by Numerator Ireland) sits down with Melissa Moore - retail consultant and host of The Retail Tea Break - to unpack the biggest challenges and opportunities shaping the Irish retail landscape.
38. Bite-sized briefing: Irish Grocery Market Share update 20 October 2025
04:42||Season 2, Ep. 38Irish shoppers spend an additional €67.6m on groceries as golden shopping period approaches. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 5 October 2025.
37. Bite-sized briefing: GB Grocery Market Share update 14 October 2025
03:24||Season 2, Ep. 37Shoppers struggle to juggle cost, sustainability and health. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 5 October 2025.36. Top 10 NPDs: Exploring the regional impact on innovation and shopper choice
21:21||Season 2, Ep. 36How does where you live shape what you buy? And how do local brands break through to national success? In this episode of Decoding the Shopper, our experts explore the regional nuances of innovation and new product development (NPD) across Scotland, Wales, Ireland, and England.
35. Bite-sized briefing: Irish Grocery Market Share update 22 September 2025
05:06||Season 2, Ep. 35Back-to-school shopping shapes Irish spending as lunchbox staples return to shoppers’ baskets. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 7 September 2025.
34. Bite-sized briefing: GB Grocery Market Share update 16 September 2025
03:29||Season 2, Ep. 34Consumers seek value as Britain heads back to school. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 7 September 2025.