Decoding Oblivion

In this episode of Decoding Oblivion, we sit down with Ian McAfee, co-founder and CEO of Shift Markets, to explore one of the fastest-growing opportunities in finance: prediction markets.Prediction markets have moved rapidly from a niche category to a multi-billion-dollar industry. With major players like Robinhood and Coinbase entering the space and monthly industry volume reaching $50 billion, the question is no longer whether prediction markets are gaining traction — but how big they can become.Ian takes us behind the infrastructure powering this growth and explains what it actually takes to launch a prediction market product, why existing brokers and exchanges are paying attention, and where opportunities still exist for founders entering the space.💡What we cover:• Why the 2024 election became a turning point for prediction markets• What’s behind the rapid growth of the industry• The infrastructure needed to build a prediction market platform• How Shift Markets connects technology and liquidity• Why major financial platforms are entering the category• How AI is making it easier and faster to launch new products• Where opportunities still exist for founders and builders• Where the next 10 million users could come from• Why prediction markets could reach $100B in monthly volume• Whether prediction markets could surpass sportsbooks• The Shift Markets grant program for foundersIf you’re building in fintech, crypto, trading, or simply want to understand where prediction markets are heading next, this episode is for you.Learn more about Shift Markets and its grant program through the links below 👇https://www.shiftmarkets.com/grant-programSubscribe to Decoding Oblivion for more conversations with the people building what comes next.#PredictionMarkets #ShiftMarkets #Fintech #Crypto #Trading #FutureOfFinance #AI #DecodingOblivion

Building a great product is no longer enough. In today’s crowded market, the brands that stand out are the ones that tell compelling stories, build trust, and create a genuine connection with their audience.In this episode of Decoding Oblivion, Eva sits down with Dayana Alexandrova, Head of Social Media at WalletConnect, to discuss how one of crypto’s most widely used infrastructure companies is building a recognizable brand while remaining largely invisible to end users.They also dive into AI’s impact on marketing, the importance of personal branding, partnership marketing, multi-channel growth strategies, and what every marketer should be doing to stay relevant in the age of AI.  In this episode:Why every infrastructure company still needs a strong brandThe power of narrative in technology marketingHow WalletConnect approaches X vs LinkedInWhy partnership marketing is so underratedAI tools Diana actually uses every dayWhich AI tools are overhypedWill AI replace marketers?How to build a personal brand without competing with your employerThe 2:1 content rule for growing your personal brandWhat’s next for WalletConnect💡 Produced with the support of WellDone.WellDone helps e-commerce companies modernize and optimize their engineering with AI-powered software development.Learn more:https://welldone.tech 🔔 Follow Decoding Oblivion for conversations with founders, marketers, AI builders, and Web3 leaders exploring the technologies shaping the future.#AI #Marketing #Branding #PersonalBrand #Web3 #Crypto #WalletConnect #GrowthMarketing #Podcast #DecodingOblivionTo connect: podcast_admin@aanet.work

AGI, AI safety, AI governance, frontier models, marketing, trust - the people building the world’s most advanced AI models are warning that we’re moving faster than anyone truly understands.In this week’s Frontier Watch, Eva breaks down one of the most important AI discussions happening right now: why AGI is being compared to electricity and fire, why AI labs are calling for new safety standards, and what this means for businesses already adopting AI today.  What’s covered:• Why AGI may arrive sooner than most people expect• Why AI researchers are asking for stronger guardrails• The race between AI labs and governments• The hidden risks of moving too fast with AI• What every marketing team should learn from AI safety• Why governance is becoming a competitive advantageProduced with the support of WellDone and MAADS.https://welldone.tech/https://maads.com/#AI #AGI #AISafety #ArtificialIntelligence #Marketing #DecodingOblivion

Web3 growth, product-market fit, AI, crypto startups, product-led growth - why do some crypto products take off while others never find users?In this episode of Decoding Oblivion, Eva sits down with Dylan Breugne co-founder of Otomato, to discuss how listening to users completely changed their product, why they threw away eight months of work to find product-market fit, and how AI is changing the way crypto products are built and shipped.Automator started as a “Zapier for Web3.” Today, it’s one of the fastest-growing on-chain portfolio monitoring tools, helping users track positions across multiple chains, receive AI-powered alerts, and monitor their portfolios in real time.What’s covered:• Why every founder should let go of their first idea• How Automator found product-market fit through user feedback• Why product-led growth beats chasing growth hacks• Building a viral Telegram product before a mobile app• How AI transformed the team’s workflow and development speed• On-chain portfolio monitoring and AI-powered notifications• The future of advertising in Web3🎙️ Featuring:Dylan Breugne, co-founder of OtomatoProduced with the support of WellDone and MAADS.#Web3 #Crypto #AI #ProductMarketFit #StartupGrowth #DecodingOblivion

AI, vibe coding, startup building, product management, AI founders - software has never been easier to build.The hard part now? Getting people to care.In this episode of Decoding Oblivion, Eva sits down with Addy De La Cruz (AI Product Strategist at Google, Founder of Clara) to discuss why coding is no longer the biggest bottleneck, how AI is changing startup creation, and why understanding users matters more than ever.What’s covered: • What vibe coding actually means • Why domain experts may outperform developers • Why most AI apps will fail despite being easy to build • Why distribution is becoming more important than development • What AI Tools Do People Overrate?🎙️ Featuring:Addy De La CruzProduct Marketing @ GoogleFounder, Vibe ConnectProduced with the support of WellDone and MAADS.https://welldone.tech/https://maads.com/#AI #VibeCoding #Startups #ProductManagement #NoCode #Google #Claude

AI agents, AdTech, programmatic advertising, AI automation, media buying - this episode explores how AI is quietly reshaping the advertising industry from the inside.AI agents are already buying ads, optimizing campaigns, and changing how media buying works. But will AI actually replace marketers and media buyers - or just make the biggest platforms even stronger?In this episode of Decoding Oblivion, Eva sits down with Vlad Chejkov, founder of Blockchain Ads and board member at Nexus, to break down what’s really happening inside AdTech right now.What’s covered:Why AI agents are already buying ads autonomouslyWhether AI will replace media buyersWhy Google and Meta may become even stronger because of AIHow AI changes programmatic advertising and DSPsThe role of AI in campaign optimization and targetingWhy on-chain data is becoming valuable for advertisingThe future of AI-driven advertising infrastructureWhy ChatGPT could become a new advertising platformFeaturing:Vlad Chejkov - a Founder, Blockchain Ads; a Board Member at NexusProduced with the support of WellDone and MAADS.https://welldone.tech/https://maads.com/#AIAdvertising #AdTech #AIAgents