Dear FoundHer...

ICYMI, Dear FoundHer... is taking our most popular guests, Sunny and Jenn on TOUR, and we're kicking off with a one-of-a-kind event just outside of Chicago! Tickets went on sale this week, so we thought there is no better time than now to rrerun this incredible conversation with Peloton's Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off a two-part series exploring how these 50-something influencers turned a chance encounter into a thriving lifestyle brand. Host Lindsay Pinchuk recounts her friendship with Jenn, a well-known Peloton instructor, and their journey into the world of TikTok.Pam and Jenn discuss their rapid rise to TikTok fame, highlighting the power of authenticity and genuine friendship. They share insights on balancing their new venture with their primary careers—Jenn as a Peloton instructor and Pam as a personal assistant—and the importance of choosing brand partnerships that align with their values.Join Pam and Jenn in this episode of Dear FoundHer… as they share their journey to TikTok stardom and the lessons they’ve learned along the way. Discover how authenticity, seizing opportunities, and starting without a perfect plan can lead to unexpected success, and gain valuable insights into balancing new ventures with existing careers.Connect with Pam Sunshine and Jenn Sherman:http://www.instagram.com/sunnyandjennhttp://www.tiktok.com/@sunnyandjennJOIN US ON DECEMBER 2ND OUTSIDE OF CHICAGO YOU CAN GET TICKETS HERE: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jennNOT IN CHICAGO? Get on our list so that you will be the first to know when we come to a city near you! If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherIf you know a FoundHer... we should meet, please tell her to share her story with us here.Don't forget to follow along @dearfoundher and @lindsaypinchuk.Podcast production and show notes provided by HiveCast.fm

“It’s cute to come in and bring a new brand, and that’s great—finding newness and all. But the reality is you’re competing with billion-dollar corporations, out of your parents’ garage, you know?” Katie Sturino recalls as she reflects on the early days of launching Megababe. As a body-positive influencer and CEO, Katie’s passion to solve everyday body concerns like chafing and sweat led her to make products that have truly resonated with a wide audience.In this episode, Katie opens up about the transition from working in public relations to becoming an entrepreneur, taking Megababe from her parents’ garage to major retailers like Walmart. She talks about the importance of authenticity, community, and staying true to her mission of body positivity and empowering people of all shapes and sizes. Katie also shares insights into her strategic marketing efforts and how her viral series, #SupersizeTheLook, has strengthened her influence in the body acceptance movement.As Katie shares practical advice for founders, she also stresses the value of hiring the right team and testing your ideas before going all in. What does it really take to push through when things don’t happen overnight? Katie’s story reminds us that persistence and finding the right audience are key. Quotes“I knew this was something people needed. I knew this product was going to do well, but no one else really did. I had to stick to my guns and follow my gut, even when people, including family members, were saying, ‘I don’t really see this as something people need.’” (11:17 | Katie Sturino) “It’s cute to come in and bring a new brand, and that’s great—finding newness and all. But the reality is you’re competing with billion-dollar corporations, out of your parents’ garage, you know?” (15:28 | Katie Sturino) “Our brand loyalists understand that we truly care, that we’re real people behind the brand, and that we listen to customer feedback.” (21:14 | Katie Sturino)“It’s hard to engage in some of those really straightforward ways of marketing because I’m not going to win against a big brand like that. So we have to get creative.” (27:25 | Katie Sturino)“Don’t quit your day job until you have proof of concept. I think oftentimes people think they’ve got to blow up their life, sit at their computer alone, and be like, ‘Logo: step one.’ Launching without a really differentiated point of view in today’s market is undoable.” (40:30 | Katie Sturino)Connect with Katie Sturino:https://www.tiktok.com/@katiesturino?lang=enhttp://www.instagram.com/katiesturinohttp://www.instagram.com/megababehttps://lindsaypinchuk.myflodesk.com/foundherfridaysSubscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

“I really wanted to give people a story and a journey they could understand, and simplify hair care, because throughout my career I’ve found it can be confusing for a lot of people,” shares Sarah Potempa, founder and CEO of The Beachwaver Co. Sarah joins Lindsay Pinchuk this week to share her path from celebrity hairstylist—working with clients like Rachel Zoe—to creating the Beachwaver, a rotating curling iron designed to make hairstyling at home easier. One turning point came at QVC, where, with just a prototype in hand, she pitched her product and secured a major order that propelled her brand forward.Sarah opens up about the valuable lessons she’s learned on flexibility, authenticity, and building a strong community—particularly during the pandemic when she pivoted to direct-to-consumer sales and used TikTok to connect with her audience. How do you scale a business to meet growing demand while keeping that personal touch? Sarah tackled this by focusing on customer relationships and maintaining top-notch quality in her products. Her story is a powerful reminder of the importance of perseverance, creativity, and staying true to your vision as an entrepreneur.Quotes“I really wanted to give people a story and a journey that they could understand and simplify hair care, because what I’ve found throughout my career is that it can be a little confusing to a lot of people.” (23:48 | Sarah Potempa) “I would do the website live and the TikTok live at the same time until I realized these are different audiences, and they need different experiences.” (34:05 | Sarah Potempa)“You also have to educate yourself and learn… It took me a really, really long time to get to where we are on TikTok because I wanted to be perfect, and I wanted to feel like we were this big, huge brand when we weren’t… I just learned that, ‘You know what, I have to deal with it.’ I have to learn every element of this business. I have to know who’s replying and how to the customers.” (47:26 | Sarah Potempa) “While you’re live streaming, show the real you. And that’s okay because that’s something I struggled with. Don’t be afraid to be yourself and show that.” (53:59 | Sarah Potempa)“Enjoy the moment and appreciate the struggles, the hard times.” (56:19 | Sarah Potempa)Connect with Sarah Potempa:https://www.instagram.com/sarahpotempa/https://www.tiktok.com/@thebeachwaverRegister for Marketing Made Simple for Small Business: https://www.lindsaypinchuk.com/mmsfall2024Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

“I am like a cheerleader in human form,” says Leslie Randolph, a self-confidence coach and founder of The Coach Chronicles. This week, she sat down with Lindsay Pinchuk to discuss how she went from being a new coach to fully booked in just two years, using marketing strategies she learned from Lindsay’s mentorship program, “Marketing Made Simple for Small Business.”Leslie’s story serves as a powerful example to the value of perseverance and adaptability as well as the challenge of overcoming self-doubt. She shares how connecting with her ideal audience—moms of teenage girls—was often about silencing her “inner teen” voice and focusing on building meaningful partnerships.Being adaptable has been essential to Leslie’s success. She tailored her services to meet client needs while cultivating trust through lead magnets, newsletters, and social media. What role does showing up, even when it’s tough, play in success? Leslie’s story shows how staying open to experimentation can make all the difference.Lindsay and Leslie also dive into the emotional side of entrepreneurship. Their advice? Believe in yourself, don’t wait for perfection, and, most importantly, enjoy the process.Quotes“My strategy has been a bit of spaghetti on the wall—what works? You won’t know what works until you try. And so I tried.” (09:23 | Leslie Randolph) “It is the willingness to try. It is the willingness to fail. It is the willingness to see what happens because it could have been really easy to say, ‘Oh, that’s never going to happen,’ or ‘Oh, they’re not going to pick me? You have to believe in yourself, and you have to be willing to see what’s possible, even when you’re scared, even when you doubt.” (31:58 | Leslie Randolph) “I think when you’re doing this, find as many ways as you can to reach your goal through things you love because there are some really hard days. And like I said, this is a beautiful problem to have right now, right? So, continue to do things that you love that also build the business and get your name out there.” (40:11 | Leslie Randolph) “Believe in yourself and begin. Allow yourself to be bad at first, and enjoy the journey along the way. I think that’s a big one right now—enjoying the process because it’s a journey. It’s not an overnight, three-step process. It is a journey. Have fun while you’re doing it.” (44:14 | Leslie Randolph)Connect with Leslie Randolph:Follow Leslie on IG: @the_coach_chroniclesListen to Leslie's Podcast: Why Didn't They Tell Us: https://podcasts.apple.com/us/podcast/why-didnt-they-tell-us/id1656153036Register for Marketing Made Simple for Small Business: https://www.lindsaypinchuk.com/mmsfall2024Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

Host, Lindsay Pinchuk shares her journey of building Bump Club and Beyond through community-driven events. She emphasizes the importance of in-person connections, especially in a post-pandemic world, and discusses how hosting events can significantly enhance business growth. Lindsay provides practical strategies for organizing successful events, highlighting the need for community feedback and the potential for collaboration among attendees. She reflects on her experiences and the transformative impact of events on her business and community.TakeawaysIn-person connections are irreplaceable, even in a digital age.Events can drive community engagement and business growth.Feedback from attendees is crucial for improving events.Simple, no-frills events can be highly effective---your events don't have to be grandiose to work. The right event strategy can lead to loyal customers for years to come. Lindsay's Bump Club and Beyond customers now come to her Dear FoundHer... Live events. Hosting events can transform your business model and your bottom line. Grab Lindsay's E-Book: The Event Blueprint for Small Business and get the step-by-step instructions on how to execute an effective event for your business. Lindsay's group mentorship, Marketing Made Simple for Small Business is OPEN for registration for the last time in 2024. Use the code FOUNDHER for 30% off plus some great bonuses. Click here for more information.https://www.lindsaypinchuk.com/mmsfall2024Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher

Recently, Host, Lindsay Pinchuk, was approached for some advice by someone who was struggling to get new clients. With nearly a half a million Instagram followers, Lindsay was floored that this was even a possibility. But she asked a simple question, that uncovered the key to why this was happening. TUNE IN to hear the five SIMPLE tips that Lindsay shared with this female entrepreneur to help her turn around her business immediately. Lindsay's group mentorship, Marketing Made Simple for Small Business is OPEN for registration for the last time in 2024. Use the coe FOUNDHER for 30% off plus some great bonuses. Click here for more information. https://www.lindsaypinchuk.com/mmsfall2024Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher

“When it comes to business, I have zero fear,” says Julia Haart, entrepreneur and star of Netflix's “My Unorthodox Life.” This week, Julia joins Lindsay Pinchuk to share her remarkable journey from an ultra-Orthodox Jewish community to becoming a self-made businesswoman.Julia recounts the key moments that gave her the courage to leave her restrictive upbringing at the age of 42 and pursue a career in fashion. Despite having no formal education, she launched a groundbreaking shoe collection and became the creative director at La Perla, where her fresh perspective and creativity played a key role in shaping La Perla’s direction during her time as creative director.In this episode, Julia dives into the power of self-belief, sharing how her personal struggles now fuel her desire to uplift others. What role does self-confidence play in changing your own path? For Julia, it was essential, and she’s dedicated to empowering women to achieve financial independence. Her latest venture, Body by Julia Haart, is a continuation of her mission to improve women’s lives by combining style and comfort.Julia Haart’s resilience and the influence she’s had on both the fashion industry and beyond serve as a powerful reminder: with enough courage and determination, it's possible to break free from societal expectations and design a life that’s truly your own.Quotes“I’m an extremely proud Jew and am fighting on behalf of the Jewish people, especially since anti-Semitism has exploded since October 7th. I’m not a fan of ultra-Orthodox religion of any kind or any form of extremist behavior.” (05:13 | Julia Haart)“Something that most women have tremendous difficulty with is acknowledging they’re not happy and giving themselves permission to choose a different life.” (14:18 | Julia Haart)“People always ask me, ‘Oh my God, how do you walk in those high heels?’ My answer has always been, ‘One step at a time.’ And that is really an answer for how to build a business—one step at a time.” (26:25 | Julia Haart) “I built a billion-dollar business in two years through COVID. Why? Because I took a modeling agency, transformed it into a media conglomerate, and started selling data and packaging media deals in a way that, for the first time in history, made your ad dollar quantifiable and trackable… I changed the way people market. So, it’s always about not just looking at what is but finding the spaces in between and identifying what isn’t. That’s how you build a business.” (33:37 | Julia Haart) “We have to tell our stories and we have to tell them truthfully. We have to show the bumps and the bruises. Otherwise, we just make women feel worse about themselves, not better.” (39:26 | Julia Haart)Connect with Julia Haart:https://www.instagram.com/juliahaart/Join Lindsay's group mentorship, Marketing Made Simple for Small Business:https://www.lindsaypinchuk.com/mmsfall2024Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

“I need to show other women how to do this,” says Carrie Kerpen, founder and CEO of The Whisper Group, as she reflects on the challenges of scaling, selling, and leading a business in a male-dominated industry. In this episode, she joins Lindsay Pinchuk to explore a critical but often overlooked topic: exit strategies for female entrepreneurs.Carrie highlights the disparities in exit values for female-led companies, which inspired her to create The Whisper Group. Her advisory practice is dedicated to helping women-owned businesses prepare for successful exits, using a unique approach known as the Whisper Way. How can female entrepreneurs ensure they maximize their business’s value during negotiations? The Whisper Way provides the tools and strategies to achieve this.The episode also explores the emotional aspects of selling a business. Carrie underscores the importance of taking your time, being vigilant for potential red flags, and conducting thorough due diligence. She and Lindsay discuss the importance of finding the right acquirer and the value of having an exit coach for support.As Carrie shares her journey in building The Whisper Group, she reinforces her commitment to empowering women to achieve successful business exits. Join Lindsay and Carrie in this episode of Dear FoundHer… for valuable insights into the complexities of exit strategies, the preparation required, and the emotional journey of entrepreneurship for women.Quotes“Overall, my exit was great—the acquirer was great. But the biggest thing I would have changed was calming myself. You really need an exit coach for that, and that’s what I hope we can provide for other female founders. People can tell you, ‘Slow down. It’s okay. It’s going to get done.’ If I had slowed down a bit, it would have turned out even better.” (17:45 | Carrie Kerpen) “The thing I wish most female founders knew is that the more money you’re able to figure out how to pull out, the more you’ll be worth at exit.” (20:56 | Carrie Kerpen) “It’s really mission-based, and I want this business to make a lot of money because I want to show women what can be done.” (42:39 | Carrie Kerpen) “Ideas are great, but executing on that idea is really important, and there’s no better demonstration of execution than a strong focus on generating revenue.” (49:01 | Carrie Kerpen) Connect with Carrie Kerpen:http://www.instagram.com/carriekerpenReport on female founded exits: closetheexitgap.com Join Lindsay's group mentorship, Marketing Made Simple for Small Business:https://www.lindsaypinchuk.com/mmsfall2024Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm