Share

Dear FoundHer...
RERUN: 50-Something TikTok Sensations Sunny and Jenn Tell All part 2 with Peloton's Jenn Sherman and Pam Sunshin, Founders of Sunny + Jenn
ICYMI, Dear FoundHer... is taking our most popular guests, Sunny and Jenn on TOUR, and we're kicking off with a one-of-a-kind event just outside of Chicago! Tickets went on sale this week, so we thought there is no better time than now to rerun this incredible conversation with Peloton's Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off a two-part series exploring how these 50-something influencers turned a chance encounter into a thriving lifestyle brand. Host Lindsay Pinchuk recounts her friendship with Jenn, a well-known Peloton instructor, and their journey into the world of TikTok.
Pam and Jenn discuss their rapid rise to TikTok fame, highlighting the power of authenticity and genuine friendship. They share insights on balancing their new venture with their primary careers—Jenn as a Peloton instructor and Pam as a personal assistant—and the importance of choosing brand partnerships that align with their values.
Join Pam and Jenn in this episode of Dear FoundHer… as they share their journey to TikTok stardom and the lessons they’ve learned along the way. Discover how authenticity, seizing opportunities, and starting without a perfect plan can lead to unexpected success, and gain valuable insights into balancing new ventures with existing careers.
Connect with Pam Sunshine and Jenn Sherman:
http://www.instagram.com/sunnyandjenn
http://www.tiktok.com/@sunnyandjenn
JOIN US ON DECEMBER 2ND OUTSIDE OF CHICAGO YOU CAN GET TICKETS HERE: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jenn
NOT IN CHICAGO? Get on our list so that you will be the first to know when we come to a city near you!
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
More episodes
View all episodes

2. How Zibby Owens Built a Values-Driven Media Company by Trusting Her Instincts | A Female Founder Story
47:07||Season 5, Ep. 2Join us for the FREE Dear FoundHer… Forum Open House + Networking (virtual) Event on January 28th. RSVP HERE we won’t host another Open House until later this spring.A personal turning point became a company, a community, and a test of what values-driven leadership actually costs.Lindsay Pinchuk sits down with Zibby Owens to talk about how a deeply personal reset evolved into a media company built on instinct, trust, and conviction. Zibby shares how her work as a podcaster grew from meaningful conversations with authors into live events, publishing, and a broader community shaped by paying close attention to what resonated. How do you keep building when there is no clear roadmap and the business keeps changing?Zibby shares how she makes decisions inside a business that refuses to stay static. She explains how creating an umbrella brand helped her clarify who the company exists for and what truly belongs, even when that meant letting go of projects she loved. Structure arrived when it was necessary, not because she chased scale, but because the work demanded it.Zibby also talks about the cost of showing up publicly with conviction after October 7th. She reflects on backlash, strained relationships, and the emotional weight of choosing to speak openly. That choice led her to step more fully into her role as an advocate, using Zibby Media to create an anthology that gathered stories and offered connection during a moment of crisis.This episode shows listeners what it really takes to grow a business without a script, hold firm to your values, and keep showing up when the stakes are personal as well as professional.Episode Breakdown:00:00 Leadership, Visibility, And Responsibility After October 7th 02:22 Building Zibby Media Without A Traditional Business Plan 06:01 Becoming A Podcaster And Turning Conversations Into Community 08:16 Expanding From Podcast To Publishing Company And Bookstore 13:55 Rebranding To Zibby Media And Creating An Umbrella Brand 18:31 How To Know When A Business Idea Is Not Working 22:46 The Cost Of Speaking Publicly And Staying Authentic 26:45 National Book Awards Decision And Defining Values In Business 29:05 Creating An Anthology And Stepping Into Advocacy 34:39 The Hard Realities Of Growth: Hiring, Events, And Monetization 40:58 Advice For Women Building A BusinessConnect with Zibby Owens:Follow Zibby on Instagram Follow Zibby Publishing on Instagram Follow Zibby’s Bookshop on Instagram Follow Totally Booked with Zibby on Instagram Visit Zibby Media Visit Zibby’s websiteJoin us for the Dear FoundHer... Forum Virtual Open House + Networking Event on January 28th to meet other amazing women business owners just like you. RSVP HERE to save yourself a seat, it's free. Subscribe to The FoundHer Files Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm
1. Two Simple Ways to Get New Clients in 2026 (Send THAT Email + Use LinkedIn Messaging Intentionally)
16:01||Season 5, Ep. 1Two simple, proven ways to get new clients in 2026, without ads, funnels, or burnout. Lindsay Pinchuk shares the email every entrepreneur forgets to send and the LinkedIn strategy that activates your network and drives real revenue. Perfect for women business owners over 40 building their next chapter.If you're a woman business owner over 40 and you’re wondering how to get more clients in 2026, without ads, complicated funnels, or burnout, this episode is for you.In this special teaser episode ahead of Season 5 of Dear FoundHer…, host Lindsay Pinchuk shares the two simplest and most effective client acquisition strategies she’s used at every stage of her career, from launching her first company to building a seven-figure business and scaling Dear FoundHer.You’ll learn:✔️ The one email every entrepreneur forgets to send — and why it’s your most powerful lead generator ✔️ How to activate your existing network to get new clients faster ✔️ How to use LinkedIn for business development (without cold pitching or awkward sales messages) ✔️ Why “doing great work” isn’t enough — and what actually creates momentum ✔️ The exact strategy Lindsay used when she woke up one January with zero clientsWhat You’ll Learn in This Episode:How to write THAT email — the announcement email that activates your network and generates referrals, clients, and opportunitiesWhy your existing network is your fastest path to revenueHow to use LinkedIn intentionally for business growthThe outbound strategy that landed multiple clients in weeksHow to create momentum when your pipeline is emptyWhy visibility is the real growth lever for women entrepreneurs over 40This episode is for:Women business owners over 40Female founders starting a business later in lifeCareer pivoters building a second actConsultants, coaches, service providers, and foundersEntrepreneurs who want more clients without relying on social media trendsWomen who want simple, proven marketing strategies that actually convertIf you're starting a business after 40, pivoting careers, or rebuilding momentum in a new season of life, this episode gives you a clear, simple roadmap to getting visible and getting paid. No fluff. No gatekeeping. Just real strategies that work.Grab THAT email. Grab THOSE LinkedIn message templates. Follow Dear FoundHer...
323. The Momentum We’re Carrying Into 2026
16:45||Season 4, Ep. 323If you missed our holiday Dear FoundHer... Forum promo, you didn’t miss your chance. We’re offering one final opportunity to join the Dear FoundHer… Forum at a special rate before they go up in January. Use the code LASTCHANCE for 20% off through December 31st. CLICK HERE TO JOIN US.Momentum grows faster when you’re not building alone.Community is the difference.In the final episode of 2025, Host, Lindsay Pinchuk, reflects on a year defined by momentum—not hustle, but intentional business growth built through community.This solo episode looks back on the wins, challenges, and lessons that shaped the Dear FoundHer… ecosystem in 2025 and shares what it really takes to build a business that’s sustainable, aligned, and built to last. Lindsay breaks down what this year reinforced about growth after 40, the power of boundaries, and why community compounds faster than content.You’ll hear the lessons Lindsay is carrying into 2026—focused on sustainability, clarity, and future goals—along with a reminder that meaningful growth doesn’t come from doing more, but from doing what works.If you’re closing out the year reflecting on what’s next and craving momentum that feels steady instead of exhausting, this episode is for you.Make sure you follow Dear FoundHer... on Instagram and subscribe to our weekly newsletter, The FoundHer Files.
322. This Year (and Every Year), Community Is the Business
21:24||Season 4, Ep. 322If you missed our holiday Dear FoundHer... Forum promo, you didn’t miss your chance. We’re offering one final opportunity to join the Dear FoundHer… Forum at a special rate before they go up in January. Use the code LASTCHANCE for 20% off through December 31st. CLICK HERE TO JOIN USCommunity isn’t a trend. It’s the business—and it always has been.As the year comes to a close, Host, Lindsay Pinchuk, reflects on the one thing behind every milestone inside Dear FoundHer…: community.In this solo episode, Lindsay shares why connection has always been the foundation of real business growth—long before algorithms, trends, or social media experts declared it so. From building a seven-figure company without a marketing budget to creating spaces where women truly support one another, this episode is a reminder that people don’t stay loyal to platforms. They stay loyal to people.You’ll hear why community isn’t a “nice to have,” but essential infrastructure for entrepreneurs—especially women in business—and walk away with simple, practical ways to start building (and deepening) connection right now.In this episode, we cover:Why community is the business—not a trendHow connection and trust fuel sustainable growthSimple ways to build community without overcomplicating itHow support and networking create resilience when things get hardFive strategies for creating connection with your community in order to sustain it. If you’re building a business and want more than vanity metrics—more connection, more support, and more people in your corner, this episode is for you.Make sure you follow Dear FoundHer... on Instagram and subscribe to our weekly newsletter, The FoundHer Files.
321. From the Forum: Dr. Lisa Klein, Turning Teen
32:31||Season 4, Ep. 321If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm.Building a real business became possible for Dr. Lisa Klein when she stopped trying to do everything alone and chose to grow inside a community of women who understood the work.Lindsay Pinchuk talks with pediatrician and Turning Teen founder Dr. Lisa Klein about how a deeply personal idea grew into a legitimate business with national reach. Turning Teen began as a response to a need Dr. Klein saw in her medical practice, parents who wanted support talking with their kids about puberty, body image, emotions, and sex education but did not know where to start. What began as small workshops in living rooms evolved into structured programming for schools, community groups, and families across multiple cities.Dr. Klein shares how joining the Dear Found Her Forum and participating in Marketing Made Simple helped her move from treating Turning Teen as a side project to running it as a real business. Being surrounded by other women builders gave her clarity, accountability, and confidence as she learned marketing, partnerships, hiring, and systems. How different does growth feel when you are not figuring it out alone?The conversation points out how community relationships turned into real opportunities, from strategic partnerships to new offerings and large scale events. Dr. Klein’s story is a reminder that sustainable growth often comes from shared experience, steady action, and the right people in your corner.Episode Breakdown:00:00 Meet Dr. Lisa Klein and the Mission Behind Turning Teen03:18 Why Turning Teen Started and the Real Problem It Solves04:47 From Small Workshops to a Scalable Business Model08:58 When a Passion Project Became a Legitimate Business10:55 How the Dear Found Her Forum and Mentorship Drove Growth17:12 Partnerships Community and the Turning Teen Seal of Approval28:13 Advice for Women Building a Business and What Matters MostConnect with Dr. Lisa Klein:Follow Turning Teen on InstagramFollow Turning Teen on FacebookDearFoundHer… Links:Check out the Dear FoundHer... Female Founded Holiday Gift GuideJoin the Dear FoundHer... Forum Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm
320. Revolutionizing Women’s Health: The Ritual Story with Founder, Kat Schneider
42:35||Season 4, Ep. 320Holiday Special: Join the Dear FoundHer… Forum at 30% off our annual rate and lock in pricing forever. After December 19th, we will never offer this rate again. JOIN US HEREYou don’t need permission or perfect credentials to build a trusted brand in women’s health.Lindsay Pinchuk sits down with Kat Schneider, founder and CEO of Ritual, for a conversation about building a category-defining company without a science background or a perfectly mapped plan. Kat shares how Ritual began during her first pregnancy as a response to unanswered questions about trust and transparency, and how choosing a DTC model early allowed the brand to educate customers, show real proof, and earn credibility instead of asking for it. What changes when you build trust before scale? How do you move forward when you do not feel fully ready?Kat also reflects on how that DTC foundation shaped Ritual’s growth and made expansion into retail, including Target, feel intentional rather than reactive. She talks about leadership lessons learned along the way, from hiring mistakes to the pressure many women feel to be experts at everything, and why surrounding yourself with people who are stronger where you are not can change everything. Tune in to understand how intuition and decision-making become the real competitive advantage when you are building something meant to last.Episode Breakdown:00:00 Why This Conversation Matters for Women Founders02:20 How Ritual Started With One Pregnant Founder Asking Better Questions05:52 Quitting a Job While Pregnant and Challenging a “Niche” Industry07:39 Building Ritual Without a Science Background12:58 Launching One Product and Earning Trust Through DTC20:56 How DTC Education Enabled Expansion Into Target and Retail32:30 Leadership Lessons and Early Hiring Mistakes38:14 Three Core Lessons on Intuition, Rejection, and Decision-MakingConnect with Kat Schneider:Follow Kat on InstagramFollow Ritual on InstagramDearFoundHer… Links:Check out the Dear FoundHer... Female Founded Holiday Gift Guide! Join the Dear FoundHer... ForumFollow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm
319. From the Forum: Heather Redisch, Adulting 101 Masterclass
25:07||Season 4, Ep. 319You have just a couple more weeks to join THE networking community for women business owners over forty: The Dear FoundHer... Forum. Save 30% off your annual membership and lock in your rate before it goes in next year!A longtime HR leader sees how unprepared many young adults feel after college and turns that insight into a small business built to guide them through the realities of adulthood.Heather Redisch sits down with Lindsay Pinchuk to share how Adulting 101 Masterclass began, the early uncertainty that came with creating something in a wide-open space, and the small shifts that helped her clarify her offer. She talks about the moments that shaped her growth, the experiments that revealed what students and parents truly needed, and the point where things finally gained momentum once she focused on her core strengths.Heather also reflects on the role community played in her progress. The women in the Dear FoundHer Forum helped her push past discomfort, stay visible, and build confidence as she refined her idea. Their support reshaped how she approaches her work and the young adults she serves. Her story leaves listeners with a simple question: what becomes possible for your small business when you stay curious, keep learning, and surround yourself with a community that moves with you?Episode Breakdown:00:00 Stepping Out of Your Comfort Zone for Small Business Growth02:20 From HR Expert to Founder of Adulting 101 Masterclass03:32 The Workforce Gap and Why Graduates Aren’t Prepared05:39 How Adulting 101 Shifted to a One-on-One Coaching Model09:42 The Breakthrough Moment After Narrowing Her Offer13:31 Community Support and Networking That Fueled Growth18:53 What’s Next for Adulting 101 Masterclass22:05 Heather’s Essential Advice for New FoundersLinks:Follow Heather Redisch on InstagramSubscribe to The FoundHer Files and check out our female founded holiday gift guide!Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm
318. Maelove: The Secret Behind their Viral Success with Founder, Jackie Kim
39:04||Season 4, Ep. 318Holiday Special: Join THE networking community for women business owners over forty, The Dear FoundHer... Forum. From now until the end of the year, save 30% on your annual membership and lock in the rate forever. Jackie Kim shares how a personal obsession with sensitive skin turned into Maelove, a science led skincare brand whose viral vitamin C serum built loyalty before it made headlines. Joining Lindsay Pinchuk in this episode, Jackie traces the shift from New York attorney and startup investor to founder, driven by years of dry, reactive skin and frustration with clinical products that either caused irritation or came with a painful price tag. What do you build when every “solution” stings your face or empties your wallet? Jackie answers that question with Maelove’s approach to extra strength yet gentle formulas, a fully bootstrapped business, deep investment in R&D and long form educational content that customers and dermatologists now treat as a trusted guide. Along the way, she shares advice on knowing your strengths, hiring for your gaps and staying clear on who your skincare brand really serves, and she shows how viral growth can follow when you let the product, the science and your customers do the talking.Episode Breakdown:00:00 Why Building A Business Is A Marathon And Why Founder Community Matters02:23 Dear FoundHer Host Intro And Setting Up The Maelove Skincare Story04:35 Meet Jackie Kim And The Origins Of Maelove Skincare08:11 Solving Sensitive Skin Problems And Defining The Maelove Mission10:24 Bootstrapping Maelove And Building A Customer Obsessed Science Led Skincare Team14:25 Creating Glowmaker And How A Vitamin C Serum Became A Viral Skincare Hero20:15 How Glowmaker Went Viral Through Editors Influencers And Dermatologists24:27 Keeping Skincare Affordable With A Lean Direct To Consumer Business Model26:05 Becoming A Customer Obsessed Brand Through Deep Skincare Education And Content32:16 Staying Competitive Without Funding And Growing Maelove Through Word Of Mouth36:08 Jackie Kim’s Three Actionable Steps For Female Founders In Skincare And BeyondConnect with Jackie Kim:Follow Maelove on InstagramLinks:Follow Dear FoundHer on InstagramCheck out the Dear FoundHer... Female Founded Gift Guide!Podcast production and show notes provided by HiveCast.fm
317. From the Forum: Lisa Schneider, Founder of Pearl and Rose
24:23||Season 4, Ep. 317Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us. Pearl and Rose began as Lisa Schneider’s search for honest conversation about menopause, aging parents, and shifting identity, and has since grown into a small business rooted in real community for women in midlife. Inspired by young moms’ groups and encouraged by Lindsay Pinchuk and the Dear FoundHer Forum, Lisa took her idea from “I wish this existed” to a branded platform with in-person events, resources, and support for women in their forties, fifties, and sixties.In this episode, Lisa shares how she built Pearl and Rose by listening first, starting with a simple dinner party that doubled as a focus group and evolving into ongoing programs on wellness, menopause, fitness, and the sandwich generation. She talks about learning to collaborate, ask for help, and show up face to camera to tell her own breast cancer story, which sparked powerful engagement and gave women language to advocate for themselves. Lisa shows how the Dear FoundHer community and her cohort have become a daily support system that fuels the growth of her small business and proves that when women build community with intention, everyone involved grows stronger.Episode Breakdown:00:00 Normalizing Midlife Conversations on Menopause Aging Parents and Identity01:30 From Burned Out Designer to Pearl and Rose Midlife Community Founder04:54 Validating the Idea with Instagram and a Midlife Focus Group Dinner08:29 Listening to the Community Wellness Menopause and the Sandwich Generation12:08 Growing Pearl and Rose Through Collaboration Events and Membership18:22 Vulnerability Breast Cancer and Showing Up on Social Media21:31 How Dear FoundHer Community Fuels Lisa’s Journey and Her Advice to New FoundersConnect with Lisa Schneider:Follow Pearl and Rose on InstagramLinks:Subscribe to The FoundHer Files and check out our female founded holiday gift guide! Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm