Dear FoundHer...

Considering a shift from a corporate to entrepreneur? Suzanne Sitrin, founder of Blue Birch Consulting, shares insights on starting her consultancy from scratch, discussing key areas such as leadership culture, service pricing, time management, and the indispensable value of networking and sustaining client relationships.Suzanne’s insights into pricing are particularly valuable—she discusses how understanding the scope of work, aligning with market rates, and standing firm in negotiation talks are key to developing a successful pricing strategy.Suzanne also shares her future goals, which include expanding her role in leadership development and exploring opportunities like speaking engagements and board positions. She emphasizes the importance of aligning with a clear vision and mission, yet staying adaptable to the ever-changing business environment.Quotes“Successful organizations recognize that if [they] don't invest in people, it doesn't matter what [they] are here to try to do, [they] will not be successful in accomplishing it. So I help organizations place value in people, build leaders, individual leaders and leadership teams to really help optimize the people within an organization.” (16:23 | Suzanne Sitrin) “Anytime you’re in business for yourself, it's feast or famine. You eat what you kill. All those expressions that people talk about. And anyone who knows me and has worked with me knows that I would go through this cycle of I'd be so incredibly busy. And I'd almost be stressing about how I could find enough time in the day to get what I need to get done. And then, that project would inevitably end, as projects do.” (20:13 | Suzanne Sitrin) “I have this passion about longevity and kind of researching what makes a meaningful, purposeful life. And it is to feel purposeful and connected and have a sense of community. Those are really important to me. I want to be intentional about continuing to carve the path that I want for myself at this stage of life. (48:25 | Suzanne Sitrin)Connect with Suzanne Sitrin:http://www.instagram.com/bluebirchconsultinghttp://www.bluebirchconsulting.comGrab Lindsay's guide: 30 Pieces of Content in Two Hours:https://lindsaypinchuk.myflodesk.com/fedimy6g3bIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.https://www.lindsaypinchuk.com/mmsspring2024If you know a FoundHer... we should meet, please tell her to share her story with us:https://form.jotform.com/230008245758152Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

In this conversation, Lindsay Pinchuk shares the success stories of women in her online community and group mentorship program, Marketing Made Simple for Small Business. These women have achieved significant wins, such as landing TEDx talks, securing TV segments, launching new businesses, and increasing reach and engagement on social media. Lindsay emphasizes that these wins were not the result of shortcuts or hacks, but rather the outcome of consistent effort and following a simple process. She outlines five foundational basics for marketing a business: identifying the problem you solve and who you solve it for, telling your story, creating a consistent social media plan, building an email list, and creating a clear offer.TakeawaysConsistency and commitment are key to achieving success in business.There are no shortcuts or quick fixes; success requires putting in the work.The foundational basics for marketing a business include identifying the problem you solve and who you solve it for, telling your story, creating a consistent social media plan, building an email list, and creating a clear offer.Your story is your hook and helps humanize your brand and connect with your target audience.Building an email list is essential for direct communication with your community.Clearly communicate the problem you solve and how people can transact with you.These foundational basics provide a solid foundation for future growth and expansion strategies.Quotes: "Building and growing your business is definitely a marathon. It is not a sprint.""There was no shortcut. There was no hack. There was no quick fix that led to these wins."Grab Lindsay's E-Book:THE PARTNERSHIP BLUEPRINT FOR SMALL BUSINESS: Your step-by-step guide to putting your brand in front of thousands of new customers.If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off. Register here.If you know a FoundHer... we should meet, please tell her to share her story with us here.

“It's valuable to not have a perfect plan,” advises Gail Simmons as she shares how she manifested her dreams into reality—from penning restaurant reviews in college to becoming a renowned figure in the culinary world. Working under food critic Jeffrey Steingarten at Vogue and alongside chef Daniel Boulud, Gail gained invaluable lessons that paved the way for her role at Food & Wine Magazine. It was here that Gail's involvement with the Food & Wine Classic in Aspen would eventually lead to her television debut on Bravo's “Top Chef,” bringing her into the spotlight and influencing the culinary industry at large.Beyond television, Gail discusses her venture into entrepreneurship with Bumble Pie Productions, aiming to elevate diverse voices in the culinary space. She reflects on the challenges and rewards of balancing a high-profile career with being a present parent, sharing personal anecdotes about integrating family life with her professional endeavors.This episode shows how passion, when pursued diligently, can lead to fulfilling and successful careers. Gail Simmons reminds us that with the right ingredients, anyone can cook up their dream career.Quotes“I am not an expert in parenting. We're all just trying to do it. And also just in navigating the challenges of life in general. I love that I love my job. That doesn't mean that it's all awesome. It's still called work for a reason, right? I make it sound very glamorous, but I assure you I'm not just going to 12-course tasting menus and jetting to Aspen every day.” (44:00 | Gail Simmons) “The goal of running a business, no matter how big or how small, is to do less for the most cost. It's not to do 100 things for $5, to do five things for $100.” (49:03 | Gail Simmons) “I think it's valuable to not have a perfect plan. I don't believe in the five-year plan because inevitably the world will trip it up. You don't know where the world will be in five years. How can you possibly know where you will be? I always say, have the foresight to walk ahead confidently. But make sure to keep looking to the left and the right because that's where the opportunities are." (53:03 | Gail Simmons) Connect with Gail Simmons:Instagram: http://www.instagram.com/gailsimmonseatsGrab Lindsay's guide: 30 Pieces of Content in Two Hours:https://lindsaypinchuk.myflodesk.com/fedimy6g3bIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.https://www.lindsaypinchuk.com/mmsspring2024If you know a FoundHer... we should meet, please tell her to share her story with us:https://form.jotform.com/230008245758152Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

You've heard Lindsay Pinchuk say on so many occasions: Your community is your greatest asset. User Generated Content is one of the many reasons why.User-generated content (UGC) is a powerful marketing tactic that small business owners can utilize to drive awareness and build trust. It's cost-effective, provides fresh and diverse content, and fosters a sense of community and engagement. Small business owners can leverage UGC through customer testimonials and reviews, offering incentives for community members to post, hosting photo contests, sharing community stories, and using interactive quizzes, polls, and comments.In today's conversation Lindsay will take you through the benefits of using UGC, ideas for UGC, how to execute a UGC campaign in your own marketing strategy and a case study showcasing how Lindsay used UGC for her own benefit with the Dear FoundHer... brand. Grab Lindsay's guide: 30 Pieces of Content in Two Hours:Grab Lindsay's E-Book: THE PARTNERSHIP BLUEPRINT FOR SMALL BUSINESS: Your step-by-step guide to putting your brand in front of thousands of new customers.If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off. Register here.If you know a FoundHer... we should meet, please tell her to share her story with us here.

Diagnosed with stage four cancer at age two and a half years old, Gretchen Witt’s son's condition highlighted the critical need for increased awareness and funding for pediatric cancer. Drawing on her PR expertise, she organized a cookie bake-a-thon fundraiser that laid the foundation for Cookies for Kids' Cancer. The nonprofit she founded has since raised over $21 million, funding critical research and treatment options for pediatric cancer.Gretchen shares the realities of running a nonprofit, from staying true to its mission to managing the challenges of fundraising and community engagement. She outlines practical ways businesses can support her cause, such as hosting bake sales or customizing cookies for corporate purposes. This demonstrates how for-profit initiatives can effectively contribute to philanthropic efforts.Throughout the discussion, Gretchen emphasizes the importance of authenticity, a clear mission, and the courage to embrace new challenges despite the fear of failure. Her belief in grassroots involvement highlights her conviction that everyone has the power to make a difference regardless of their resources.This episode is a reminder of the importance of clarity in both mission and communication, which is essential for anyone looking to make an impact through their work. Gretchen turned her grief into a global campaign against pediatric cancer, proving that from the deepest sorrow can come the greatest strength.Quotes“I know my son inside and out and I know that his expectation of us who were left behind is that if there was something we could do to make it better for somebody else, we should do it. No matter what it is.” (22:12 | Gretchen Witt)“You have to be doing something for the right reason and the right purpose. And it has to be something that you believe in.” (24:39 | Gretchen Witt) “Starting an organization, whether it's a for-profit or a non-for-profit business, is not for the faint of heart. You better believe in what it is that you are doing without a shadow of a doubt. You have to have an idea of what it is that you're doing, why you're doing it, why it's important and why it's needed.” (24:45 | Gretchen Witt) Connect with Gretchen Witt:Instagram: http://www.instagram.com/cookies4kidsGrab Lindsay's guide: 30 Pieces of Content in Two Hours:https://lindsaypinchuk.myflodesk.com/fedimy6g3bIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.https://www.lindsaypinchuk.com/mmsspring2024If you know a FoundHer... we should meet, please tell her to share her story with us:https://form.jotform.com/230008245758152Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

Earlier this week on Dear FoundHer, Kristen Shroyer shared with us the story of co-founding ONEHOPE wines.   A pivotal moment in their founding story was when they were approached by a member of the Mondavi family who later became a mentor and an investor in their business. In today's episode we're talking about the importance of mentorship for female entrepreneurs. You'll hear Lindsay Pinchuk, host of Dear FoundHer... share her own mentorship story and then share five reasons why a mentor can be helpful. She rounds out the episode with five ideas of where you can find the right mentor for you and your business. If you liked today’s conversation, I would LOVE it if you left a 5 star rating and a review so that others can find this conversation. All you have to do is go to ratethispodcast.com/dearfoundher or click the link in the show notes to leave a review wherever it is that you podcast.  Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 20% off.https://www.lindsaypinchuk.com/mmsspring2024If you know a FoundHer... we should meet, please tell her to share her story with us:https://form.jotform.com/230008245758152Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukJust a heads up! We’re changing things a bit around here. Our INTERVIEW episodes will be on TUEDAY and our FoundHer Files Case Study or a lesson with Lindsay will be on Thursdays! 

Who would have thought that a simple idea generated over happy hour could transform into a multimillion-dollar wine business? This is exactly what happened with ONEHOPE Wine—a business where every bottle sold supports a cause. At the heart of this story is Kristen Shroyer, whose journey uncorks the power of mentorship, determination, and a mission to give back and make a difference.Her journey began with a simple observation she and her co-founders made while selling wine in grocery stores: the wine aisle lacked charitable initiatives. This insight led to the start of ONEHOPE Wine, a venture that initially operated out of their cars, which they later learned was illegal. However, a turning point came when they formed a partnership with the esteemed Mondavi family, which lent credibility to their brand and helped improve the quality of their product. Today, ONEHOPE Wine boasts annual sales of 1.5 million bottles and has contributed over $10 million to nonprofits. Distinguished by its mission-driven ethos, the brand is committed to giving back, donating 10% of its profits to various charitable causes. Through their "cause entrepreneur" program, ONEHOPE Wine empowers individuals to join their mission and fundraise for causes they care about through wine sales. Kristen emphasizes the importance of authentic, transparent, and mission-driven business practices. Her advice for aspiring entrepreneurs is clear: surround yourself with supportive people, embrace confidence, and never underestimate the value of finding the right mentors.Quotes"We wanted a wine brand that gave back 365 days of the year, no caps on what we donate. And, then to be able to support multiple different causes too." (10:02 | Kristen Shroyer)"My advice to someone who simply wants to find a mission that aligns with their business is to make it very authentic to your personal story and what you're trying to accomplish as a business. And be very transparent." (33:05 | Kristen Shroyer) Connect with Kristen Shroyer:http://www.instagram.com/onehopehttp://www.instagram.com/winesipsterGrab Lindsay's guide: 30 Pieces of Content in Two Hours:https://lindsaypinchuk.myflodesk.com/fedimy6g3bIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.https://www.lindsaypinchuk.com/mmsspring2024If you know a FoundHer... we should meet, please tell her to share her story with us:https://form.jotform.com/230008245758152Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

On today's episode, Host, Lindsay Pinchuk discusses how she built her first company using partnerships---trade partnerships to borrow other brand's communities. Through her partnerships, she ended up securing many paid sponsorships, which eventually led to Target hiring her company to create a brand activation that led to 6-figure programs for multiple years, and then the acquisition of her company. Following the acquisition, Lindsay's company, Bump Club and Beyond, turned their partnership with Target into a multi-7-figure activation.She's walking you step-by-step through the process of how she made this happen.Grab it here: 30 Ideas for Simple Partnerships to Grow Your Business + Bottom LineGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 20% off.https://www.lindsaypinchuk.com/mmsspring2024If you know a FoundHer... we should meet, please tell her to share her story with us:https://form.jotform.com/230008245758152Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukJust a heads up! We’re changing things a bit around here. Starting next week, our INTERVIEW episode will be on TUEDAY and our FoundHer Files Case Study or lesson will be on Thursdays! 

"How many people are on your social media team?" Is Lindsay Pinchuk's favorite question. WHY? Because it's just her and has been for a LONG time...even after she sold her company, she wasn't given a team as promised, and her social media strategy and management came from her. But she was able to do it in a way that elicits this question all the time. HOW? She has a process---multiple processes actually to repurpose her content and really squeeze every last bit of juice out of it. Unless you’re a content creator, you don’t want to be creating content all the time—instead you want to create content that connects and then USE it, and reuse it, and really make the most of it. Once you put your content to work for you with a process to repurpose it you will grow your brand awareness, engagement and ultimately make more sales. In today's episode, Lindsay talks about the importance of this process AND shares ten simple ways you may not be thinking about repurposing your own content. PLUS, grab her guide: 30 Pieces of Content in Two Hours. If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher Grow your business + bottom line with a simplified strategy and process for your small business with Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 30% off. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk