Dear FoundHer...

If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm.Building a real business became possible for Dr. Lisa Klein when she stopped trying to do everything alone and chose to grow inside a community of women who understood the work.Lindsay Pinchuk talks with pediatrician and Turning Teen founder Dr. Lisa Klein about how a deeply personal idea grew into a legitimate business with national reach. Turning Teen began as a response to a need Dr. Klein saw in her medical practice, parents who wanted support talking with their kids about puberty, body image, emotions, and sex education but did not know where to start. What began as small workshops in living rooms evolved into structured programming for schools, community groups, and families across multiple cities.Dr. Klein shares how joining the Dear Found Her Forum and participating in Marketing Made Simple helped her move from treating Turning Teen as a side project to running it as a real business. Being surrounded by other women builders gave her clarity, accountability, and confidence as she learned marketing, partnerships, hiring, and systems. How different does growth feel when you are not figuring it out alone?The conversation points out how community relationships turned into real opportunities, from strategic partnerships to new offerings and large scale events. Dr. Klein’s story is a reminder that sustainable growth often comes from shared experience, steady action, and the right people in your corner.Episode Breakdown:00:00 Meet Dr. Lisa Klein and the Mission Behind Turning Teen03:18 Why Turning Teen Started and the Real Problem It Solves04:47 From Small Workshops to a Scalable Business Model08:58 When a Passion Project Became a Legitimate Business10:55 How the Dear Found Her Forum and Mentorship Drove Growth17:12 Partnerships Community and the Turning Teen Seal of Approval28:13 Advice for Women Building a Business and What Matters MostConnect with Dr. Lisa Klein:Follow Turning Teen on InstagramFollow Turning Teen on FacebookDearFoundHer… Links:Check out the Dear FoundHer... Female Founded Holiday Gift GuideJoin the Dear FoundHer... Forum Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm

Holiday Special: Join the Dear FoundHer… Forum at 30% off our annual rate and lock in pricing forever. After December 19th, we will never offer this rate again. JOIN US HEREYou don’t need permission or perfect credentials to build a trusted brand in women’s health.Lindsay Pinchuk sits down with Kat Schneider, founder and CEO of Ritual, for a conversation about building a category-defining company without a science background or a perfectly mapped plan. Kat shares how Ritual began during her first pregnancy as a response to unanswered questions about trust and transparency, and how choosing a DTC model early allowed the brand to educate customers, show real proof, and earn credibility instead of asking for it. What changes when you build trust before scale? How do you move forward when you do not feel fully ready?Kat also reflects on how that DTC foundation shaped Ritual’s growth and made expansion into retail, including Target, feel intentional rather than reactive. She talks about leadership lessons learned along the way, from hiring mistakes to the pressure many women feel to be experts at everything, and why surrounding yourself with people who are stronger where you are not can change everything. Tune in to understand how intuition and decision-making become the real competitive advantage when you are building something meant to last.Episode Breakdown:00:00 Why This Conversation Matters for Women Founders02:20 How Ritual Started With One Pregnant Founder Asking Better Questions05:52 Quitting a Job While Pregnant and Challenging a “Niche” Industry07:39 Building Ritual Without a Science Background12:58 Launching One Product and Earning Trust Through DTC20:56 How DTC Education Enabled Expansion Into Target and Retail32:30 Leadership Lessons and Early Hiring Mistakes38:14 Three Core Lessons on Intuition, Rejection, and Decision-MakingConnect with Kat Schneider:Follow Kat on InstagramFollow Ritual on InstagramDearFoundHer… Links:Check out the Dear FoundHer... Female Founded Holiday Gift Guide! Join the Dear FoundHer... ForumFollow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm

You have just a couple more weeks to join THE networking community for women business owners over forty: The Dear FoundHer... Forum. Save 30% off your annual membership and lock in your rate before it goes in next year!A longtime HR leader sees how unprepared many young adults feel after college and turns that insight into a small business built to guide them through the realities of adulthood.Heather Redisch sits down with Lindsay Pinchuk to share how Adulting 101 Masterclass began, the early uncertainty that came with creating something in a wide-open space, and the small shifts that helped her clarify her offer. She talks about the moments that shaped her growth, the experiments that revealed what students and parents truly needed, and the point where things finally gained momentum once she focused on her core strengths.Heather also reflects on the role community played in her progress. The women in the Dear FoundHer Forum helped her push past discomfort, stay visible, and build confidence as she refined her idea. Their support reshaped how she approaches her work and the young adults she serves. Her story leaves listeners with a simple question: what becomes possible for your small business when you stay curious, keep learning, and surround yourself with a community that moves with you?Episode Breakdown:00:00 Stepping Out of Your Comfort Zone for Small Business Growth02:20 From HR Expert to Founder of Adulting 101 Masterclass03:32 The Workforce Gap and Why Graduates Aren’t Prepared05:39 How Adulting 101 Shifted to a One-on-One Coaching Model09:42 The Breakthrough Moment After Narrowing Her Offer13:31 Community Support and Networking That Fueled Growth18:53 What’s Next for Adulting 101 Masterclass22:05 Heather’s Essential Advice for New FoundersLinks:Follow Heather Redisch on InstagramSubscribe to The FoundHer Files and check out our female founded holiday gift guide!Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm

Holiday Special: Join THE networking community for women business owners over forty, The Dear FoundHer... Forum. From now until the end of the year, save 30% on your annual membership and lock in the rate forever. Jackie Kim shares how a personal obsession with sensitive skin turned into Maelove, a science led skincare brand whose viral vitamin C serum built loyalty before it made headlines. Joining Lindsay Pinchuk in this episode, Jackie traces the shift from New York attorney and startup investor to founder, driven by years of dry, reactive skin and frustration with clinical products that either caused irritation or came with a painful price tag. What do you build when every “solution” stings your face or empties your wallet? Jackie answers that question with Maelove’s approach to extra strength yet gentle formulas, a fully bootstrapped business, deep investment in R&D and long form educational content that customers and dermatologists now treat as a trusted guide. Along the way, she shares advice on knowing your strengths, hiring for your gaps and staying clear on who your skincare brand really serves, and she shows how viral growth can follow when you let the product, the science and your customers do the talking.Episode Breakdown:00:00 Why Building A Business Is A Marathon And Why Founder Community Matters02:23 Dear FoundHer Host Intro And Setting Up The Maelove Skincare Story04:35 Meet Jackie Kim And The Origins Of Maelove Skincare08:11 Solving Sensitive Skin Problems And Defining The Maelove Mission10:24 Bootstrapping Maelove And Building A Customer Obsessed Science Led Skincare Team14:25 Creating Glowmaker And How A Vitamin C Serum Became A Viral Skincare Hero20:15 How Glowmaker Went Viral Through Editors Influencers And Dermatologists24:27 Keeping Skincare Affordable With A Lean Direct To Consumer Business Model26:05 Becoming A Customer Obsessed Brand Through Deep Skincare Education And Content32:16 Staying Competitive Without Funding And Growing Maelove Through Word Of Mouth36:08 Jackie Kim’s Three Actionable Steps For Female Founders In Skincare And BeyondConnect with Jackie Kim:Follow Maelove on InstagramLinks:Follow Dear FoundHer on InstagramCheck out the Dear FoundHer... Female Founded Gift Guide!Podcast production and show notes provided by HiveCast.fm

Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us. Pearl and Rose began as Lisa Schneider’s search for honest conversation about menopause, aging parents, and shifting identity, and has since grown into a small business rooted in real community for women in midlife. Inspired by young moms’ groups and encouraged by Lindsay Pinchuk and the Dear FoundHer Forum, Lisa took her idea from “I wish this existed” to a branded platform with in-person events, resources, and support for women in their forties, fifties, and sixties.In this episode, Lisa shares how she built Pearl and Rose by listening first, starting with a simple dinner party that doubled as a focus group and evolving into ongoing programs on wellness, menopause, fitness, and the sandwich generation. She talks about learning to collaborate, ask for help, and show up face to camera to tell her own breast cancer story, which sparked powerful engagement and gave women language to advocate for themselves. Lisa shows how the Dear FoundHer community and her cohort have become a daily support system that fuels the growth of her small business and proves that when women build community with intention, everyone involved grows stronger.Episode Breakdown:00:00 Normalizing Midlife Conversations on Menopause Aging Parents and Identity01:30 From Burned Out Designer to Pearl and Rose Midlife Community Founder04:54 Validating the Idea with Instagram and a Midlife Focus Group Dinner08:29 Listening to the Community Wellness Menopause and the Sandwich Generation12:08 Growing Pearl and Rose Through Collaboration Events and Membership18:22 Vulnerability Breast Cancer and Showing Up on Social Media21:31 How Dear FoundHer Community Fuels Lisa’s Journey and Her Advice to New FoundersConnect with Lisa Schneider:Follow Pearl and Rose on InstagramLinks:Subscribe to The FoundHer Files and check out our female founded holiday gift guide! Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm

Holiday Special: Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us. Two fashion insiders walk through how a single white tee became the core of a cult basics brand that now lives in both retail and direct to consumer channels. Lindsay Pinchuk talks with perfectwhitetee co-founders Jen Menchaca and Lisa Hickey about the years they spent in showrooms and retail stores, the gap they saw for reliable year round basics and the way a partnership with a fabric expert let them obsess over fit, fabric and how their pieces actually feel on real women. They describe fit tests on bodies of different ages and sizes and they show how feedback from boutiques and customers turns each tee and sweatshirt into a staple women reorder in multiple colors.When COVID hit, their independent retail partners served as a lifeline as supply chains stalled and boutiques turned to perfectwhitetee for product they could still put in customers’ hands. From there the direct to consumer side grew as shoppers sent DMs that asked for more colors and styles, which pushed Jen and Lisa to build a Shopify site and to treat lifestyle driven ads and email as key tools for connection and loyalty. Again and again they come back to a simple idea. Strong basics and strong businesses start with a clear customer, a clear edge and a community that trusts you in both retail and direct to consumer spaces.Episode Breakdown:00:00 How Listening To Customers Built A Cult Basics Brand03:12 Meet perfectwhitetee Founders Jen Menchaca And Lisa Hickey04:22 From Showroom And Retail Stores To The Perfect White Tee Idea06:50 Spotting A Gap In Basics And Building A Fabric First Fashion Brand08:24 What Makes A Perfect White Tee Fit Fabric Community And Confidence12:44 Launching Right Before COVID And Leaning On Retail Relationships18:25 Relationships Community And A “No Asshole” Policy For Business Growth24:23 From Wholesale To Direct To Consumer How Ads And UGC Fueled Demand33:43 Black Friday Inventory Fail Owning Mistakes And Fixing Operations41:37 What Is Next For perfectwhitetee Wovens Mens And Deeper Community43:07 Three Actionable Steps For Women Starting A Product BusinessConnect with Jen Menchaca and Lisa Hickey:Follow perfectwhitetee on InstagramLinks:Subscribe to The FoundHer Files and check out our female founded holiday gift guide! Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm

Holiday Special: Join the Dear FoundHer… Forum and lock in special member pricing + exclusive bonuses for 2026 available for a limited time. If you’re ready for connection, clarity, and support in your business, now is the time to get inside. JOIN US HERE Ronna Belinky reveals how genuine community and intentional networking can transform a small personal system into a meaningful business that helps women create clarity, structure, and ease in their lives.Lindsay Pinchuk and Ronna take a closer look at how a simple planning method Ronna created for her own family eventually grew into a workshop and consulting practice that now supports women who want more structure in their days. Along the way, Ronna discovered that her greatest growth came from in-person connection. She built her business by showing up at events, leading workshops, and forming real relationships inside the Dear FoundHer Forum. Those experiences offered encouragement, referrals, and a sense of belonging that helped her move through self-doubt and step into visibility with more confidence.This episode encourages listeners to think about how community shapes their own work. What happens when you surround yourself with people who understand your goals? How does meaningful networking create opportunities that don’t appear through social media alone? Ronna’s story offers a reminder that business grows through connection, consistency, and the courage to keep showing up.Episode Breakdown:00:00 Introducing Ronna Belinky And The Mission Behind Workflows By Ronna01:40 How Ronna Helps Women With Personal And Professional Time Management07:15 Creating The Notebooks With Ronna System And Validating It Through Focus Groups10:40 Why In Person Networking Drives Ronna’s Business Growth16:10 Using Presentations To Explain A Unique Service And Attract Clients20:05 Marketing Strategies That Actually Work For Service Based Businesses22:09 Building Confidence And Overcoming Imposter Syndrome As A New Founder26:43 Ronna’s Top Advice For Women Starting A BusinessConnect with Ronna Belinky:Visit Workflows by RonnaFollow Ronna on InstagramLinks:Join the Dear Foundher... Forum Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm

See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th!Natalie Holloway reveals how a simple idea sparked during a frustrating yoga class grew into a fitness brand that reshaped an entire category.Joining Lindsay Pinchuk, Natalie traces Bala’s beginnings from a gut-level insight to a Kickstarter launch and then to the turning point that came with Shark Tank. She talks openly about rapid growth, the reality of running out of inventory, and the tough moment when she realized their team had grown faster than the business itself. Natalie explains how scaling back helped Bala regain clarity and why a lean structure now drives their strongest year yet. She also offers practical direction for early founders who want a business that can last. How do you know when to trust an idea that feels small? What protects a young company when momentum hits faster than expected? Natalie’s answers land with experience and honesty, and this episode will leave you with a clearer sense of what sustainable growth really looks like.Episode Breakdown:00:00 Why Community And Support Matter For Women Founders Over 4005:17 Who Is Natalie Holloway And What Is Bala Fitness06:11 Leaving Advertising Burnout, Traveling Asia And Discovering The Bala Bangles Idea11:34 From Side Hustle To Kickstarter Funding Bala’s First $40K Production Run14:19 Grassroots Marketing On Shopify, Social Media And In Studios To Prove Product Market Fit17:43 Shark Tank Appearance, Pandemic Fitness Boom And Bala’s Explosive Growth21:47 Building Then Shrinking The Team: Lessons In Hiring Fast And Scaling Smarter26:44 Expanding Beyond Bangles: Volifying Dumbbells, Power Rings And The Fitness Category27:50 Best Year Yet: How Bala Became A Lean Profitable Business With Trusted Agency Partners30:51 Natalie’s Top Three Lessons For Female Founders On Profit, Hiring And Passion35:33 Three Immediate Action Steps For New Entrepreneurs: Research, P&L And Documenting On SocialConnect with Natalie Holloway:Follow Natalie on InstagramFollow Bala on InstagramLinks:Check out our gift guide!Join us for our virtual networking and Forum Open HousePodcast production and show notes provided by HiveCast.fm

See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th Growth takes on a new shape when a social media manager realizes her own brand no longer reflects the business she wants to run and chooses to rebuild it with the clarity of a small business owner who is ready to move forward with intention.Shane Shaps sits down with Lindsay Pinchuk to reflect on the turning points that reshaped her work as both a social media manager and a small business owner. She talks about the moment she noticed her brand no longer felt like hers and how rebuilding it helped her reconnect with her voice and her values. She also shares how her role evolved from handling every task herself to offering strategy and coaching in a way that supports clients without stretching her thin. Their conversation explores the reality of building a small team, the relief that comes with delegation, and the steady sense of direction that grows when you surround yourself with a community that understands the challenges of running a business.Episode Breakdown:00:00 Introduction to Shane Shaps and Big Voice Social03:09 The Turning Point That Sparked a Rebrand06:48 How Big Voice Social Evolved Its Services08:47 Building a Flexible Team as a Small Business Owner12:01 Marketing Strategies That Actually Supported Growth14:54 Launching a Podcast as a Brand-Building Tool21:06 Shane’s Advice for Small Business OwnersConnect with Shane Shaps:Follow Shane on InstagramLinks:Subscribe to The FoundHer FilesFollow Dear FoundHer on InstagramPodcast production and show notes provided by HiveCast.fm