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Dear FoundHer...

Foundational Basics for Marketing Your Small Business

Season 3, Ep. 226

In this conversation, Lindsay Pinchuk shares the success stories of women in her online community and group mentorship program, Marketing Made Simple for Small Business. These women have achieved significant wins, such as landing TEDx talks, securing TV segments, launching new businesses, and increasing reach and engagement on social media. Lindsay emphasizes that these wins were not the result of shortcuts or hacks, but rather the outcome of consistent effort and following a simple process. She outlines five foundational basics for marketing a business: identifying the problem you solve and who you solve it for, telling your story, creating a consistent social media plan, building an email list, and creating a clear offer.


Takeaways

  • Consistency and commitment are key to achieving success in business.
  • There are no shortcuts or quick fixes; success requires putting in the work.
  • The foundational basics for marketing a business include identifying the problem you solve and who you solve it for, telling your story, creating a consistent social media plan, building an email list, and creating a clear offer.
  • Your story is your hook and helps humanize your brand and connect with your target audience.
  • Building an email list is essential for direct communication with your community.
  • Clearly communicate the problem you solve and how people can transact with you.
  • These foundational basics provide a solid foundation for future growth and expansion strategies.


Quotes:

  • "Building and growing your business is definitely a marathon. It is not a sprint."
  • "There was no shortcut. There was no hack. There was no quick fix that led to these wins."


Grab Lindsay's E-Book:

THE PARTNERSHIP BLUEPRINT FOR SMALL BUSINESS: Your step-by-step guide to putting your brand in front of thousands of new customers.


If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher


Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off. Register here.


If you know a FoundHer... we should meet, please tell her to share her story with us here.

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