Dear FoundHer...

“It's valuable to not have a perfect plan,” advises Gail Simmons as she shares how she manifested her dreams into reality—from penning restaurant reviews in college to becoming a renowned figure in the culinary world. Working under food critic Jeffrey Steingarten at Vogue and alongside chef Daniel Boulud, Gail gained invaluable lessons that paved the way for her role at Food & Wine Magazine. It was here that Gail's involvement with the Food & Wine Classic in Aspen would eventually lead to her television debut on Bravo's “Top Chef,” bringing her into the spotlight and influencing the culinary industry at large.Beyond television, Gail discusses her venture into entrepreneurship with Bumble Pie Productions, aiming to elevate diverse voices in the culinary space. She reflects on the challenges and rewards of balancing a high-profile career with being a present parent, sharing personal anecdotes about integrating family life with her professional endeavors.This episode shows how passion, when pursued diligently, can lead to fulfilling and successful careers. Gail Simmons reminds us that with the right ingredients, anyone can cook up their dream career.Quotes“I am not an expert in parenting. We're all just trying to do it. And also just in navigating the challenges of life in general. I love that I love my job. That doesn't mean that it's all awesome. It's still called work for a reason, right? I make it sound very glamorous, but I assure you I'm not just going to 12-course tasting menus and jetting to Aspen every day.” (44:00 | Gail Simmons) “The goal of running a business, no matter how big or how small, is to do less for the most cost. It's not to do 100 things for $5, to do five things for $100.” (49:03 | Gail Simmons) “I think it's valuable to not have a perfect plan. I don't believe in the five-year plan because inevitably the world will trip it up. You don't know where the world will be in five years. How can you possibly know where you will be? I always say, have the foresight to walk ahead confidently. But make sure to keep looking to the left and the right because that's where the opportunities are." (53:03 | Gail Simmons) Connect with Gail Simmons:Instagram: http://www.instagram.com/gailsimmonseatsGrab Lindsay's guide: 30 Pieces of Content in Two Hours:https://lindsaypinchuk.myflodesk.com/fedimy6g3bIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.https://www.lindsaypinchuk.com/mmsspring2024If you know a FoundHer... we should meet, please tell her to share her story with us:https://form.jotform.com/230008245758152Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

You've heard Lindsay Pinchuk say on so many occasions: Your community is your greatest asset. User Generated Content is one of the many reasons why.User-generated content (UGC) is a powerful marketing tactic that small business owners can utilize to drive awareness and build trust. It's cost-effective, provides fresh and diverse content, and fosters a sense of community and engagement. Small business owners can leverage UGC through customer testimonials and reviews, offering incentives for community members to post, hosting photo contests, sharing community stories, and using interactive quizzes, polls, and comments.In today's conversation Lindsay will take you through the benefits of using UGC, ideas for UGC, how to execute a UGC campaign in your own marketing strategy and a case study showcasing how Lindsay used UGC for her own benefit with the Dear FoundHer... brand. Grab Lindsay's guide: 30 Pieces of Content in Two Hours:Grab Lindsay's E-Book: THE PARTNERSHIP BLUEPRINT FOR SMALL BUSINESS: Your step-by-step guide to putting your brand in front of thousands of new customers.If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off. Register here.If you know a FoundHer... we should meet, please tell her to share her story with us here.

Diagnosed with stage four cancer at age two and a half years old, Gretchen Witt’s son's condition highlighted the critical need for increased awareness and funding for pediatric cancer. Drawing on her PR expertise, she organized a cookie bake-a-thon fundraiser that laid the foundation for Cookies for Kids' Cancer. The nonprofit she founded has since raised over $21 million, funding critical research and treatment options for pediatric cancer.Gretchen shares the realities of running a nonprofit, from staying true to its mission to managing the challenges of fundraising and community engagement. She outlines practical ways businesses can support her cause, such as hosting bake sales or customizing cookies for corporate purposes. This demonstrates how for-profit initiatives can effectively contribute to philanthropic efforts.Throughout the discussion, Gretchen emphasizes the importance of authenticity, a clear mission, and the courage to embrace new challenges despite the fear of failure. Her belief in grassroots involvement highlights her conviction that everyone has the power to make a difference regardless of their resources.This episode is a reminder of the importance of clarity in both mission and communication, which is essential for anyone looking to make an impact through their work. Gretchen turned her grief into a global campaign against pediatric cancer, proving that from the deepest sorrow can come the greatest strength.Quotes“I know my son inside and out and I know that his expectation of us who were left behind is that if there was something we could do to make it better for somebody else, we should do it. No matter what it is.” (22:12 | Gretchen Witt)“You have to be doing something for the right reason and the right purpose. And it has to be something that you believe in.” (24:39 | Gretchen Witt) “Starting an organization, whether it's a for-profit or a non-for-profit business, is not for the faint of heart. You better believe in what it is that you are doing without a shadow of a doubt. You have to have an idea of what it is that you're doing, why you're doing it, why it's important and why it's needed.” (24:45 | Gretchen Witt) Connect with Gretchen Witt:Instagram: http://www.instagram.com/cookies4kidsGrab Lindsay's guide: 30 Pieces of Content in Two Hours:https://lindsaypinchuk.myflodesk.com/fedimy6g3bIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.https://www.lindsaypinchuk.com/mmsspring2024If you know a FoundHer... we should meet, please tell her to share her story with us:https://form.jotform.com/230008245758152Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

Earlier this week on Dear FoundHer, Kristen Shroyer shared with us the story of co-founding ONEHOPE wines.   A pivotal moment in their founding story was when they were approached by a member of the Mondavi family who later became a mentor and an investor in their business. In today's episode we're talking about the importance of mentorship for female entrepreneurs. You'll hear Lindsay Pinchuk, host of Dear FoundHer... share her own mentorship story and then share five reasons why a mentor can be helpful. She rounds out the episode with five ideas of where you can find the right mentor for you and your business. If you liked today’s conversation, I would LOVE it if you left a 5 star rating and a review so that others can find this conversation. All you have to do is go to ratethispodcast.com/dearfoundher or click the link in the show notes to leave a review wherever it is that you podcast.  Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 20% off.https://www.lindsaypinchuk.com/mmsspring2024If you know a FoundHer... we should meet, please tell her to share her story with us:https://form.jotform.com/230008245758152Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukJust a heads up! We’re changing things a bit around here. Our INTERVIEW episodes will be on TUEDAY and our FoundHer Files Case Study or a lesson with Lindsay will be on Thursdays! 

Who would have thought that a simple idea generated over happy hour could transform into a multimillion-dollar wine business? This is exactly what happened with ONEHOPE Wine—a business where every bottle sold supports a cause. At the heart of this story is Kristen Shroyer, whose journey uncorks the power of mentorship, determination, and a mission to give back and make a difference.Her journey began with a simple observation she and her co-founders made while selling wine in grocery stores: the wine aisle lacked charitable initiatives. This insight led to the start of ONEHOPE Wine, a venture that initially operated out of their cars, which they later learned was illegal. However, a turning point came when they formed a partnership with the esteemed Mondavi family, which lent credibility to their brand and helped improve the quality of their product. Today, ONEHOPE Wine boasts annual sales of 1.5 million bottles and has contributed over $10 million to nonprofits. Distinguished by its mission-driven ethos, the brand is committed to giving back, donating 10% of its profits to various charitable causes. Through their "cause entrepreneur" program, ONEHOPE Wine empowers individuals to join their mission and fundraise for causes they care about through wine sales. Kristen emphasizes the importance of authentic, transparent, and mission-driven business practices. Her advice for aspiring entrepreneurs is clear: surround yourself with supportive people, embrace confidence, and never underestimate the value of finding the right mentors.Quotes"We wanted a wine brand that gave back 365 days of the year, no caps on what we donate. And, then to be able to support multiple different causes too." (10:02 | Kristen Shroyer)"My advice to someone who simply wants to find a mission that aligns with their business is to make it very authentic to your personal story and what you're trying to accomplish as a business. And be very transparent." (33:05 | Kristen Shroyer) Connect with Kristen Shroyer:http://www.instagram.com/onehopehttp://www.instagram.com/winesipsterGrab Lindsay's guide: 30 Pieces of Content in Two Hours:https://lindsaypinchuk.myflodesk.com/fedimy6g3bIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.https://www.lindsaypinchuk.com/mmsspring2024If you know a FoundHer... we should meet, please tell her to share her story with us:https://form.jotform.com/230008245758152Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

On today's episode, Host, Lindsay Pinchuk discusses how she built her first company using partnerships---trade partnerships to borrow other brand's communities. Through her partnerships, she ended up securing many paid sponsorships, which eventually led to Target hiring her company to create a brand activation that led to 6-figure programs for multiple years, and then the acquisition of her company. Following the acquisition, Lindsay's company, Bump Club and Beyond, turned their partnership with Target into a multi-7-figure activation.She's walking you step-by-step through the process of how she made this happen.Grab it here: 30 Ideas for Simple Partnerships to Grow Your Business + Bottom LineGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 20% off.https://www.lindsaypinchuk.com/mmsspring2024If you know a FoundHer... we should meet, please tell her to share her story with us:https://form.jotform.com/230008245758152Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukJust a heads up! We’re changing things a bit around here. Starting next week, our INTERVIEW episode will be on TUEDAY and our FoundHer Files Case Study or lesson will be on Thursdays! 

"How many people are on your social media team?" Is Lindsay Pinchuk's favorite question. WHY? Because it's just her and has been for a LONG time...even after she sold her company, she wasn't given a team as promised, and her social media strategy and management came from her. But she was able to do it in a way that elicits this question all the time. HOW? She has a process---multiple processes actually to repurpose her content and really squeeze every last bit of juice out of it. Unless you’re a content creator, you don’t want to be creating content all the time—instead you want to create content that connects and then USE it, and reuse it, and really make the most of it. Once you put your content to work for you with a process to repurpose it you will grow your brand awareness, engagement and ultimately make more sales. In today's episode, Lindsay talks about the importance of this process AND shares ten simple ways you may not be thinking about repurposing your own content. PLUS, grab her guide: 30 Pieces of Content in Two Hours. If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher Grow your business + bottom line with a simplified strategy and process for your small business with Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 30% off. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Work attire doesn't have to be boring; it can be an empowering statement of your identity, ambition, and style. Sali Christeson and her brand, Argent, are redefining professional wear for women. In this episode, she shares how her venture into the fashion industry was sparked by a glaring gap in the market: the dire need for workwear that resonates with the modern woman's ethos of boldness, functionality, and professionalism.Sali recounts the initial hurdles she faced, from securing funding to carving a niche in a saturated market. Her story serves as an example of how clear strategic direction, alongside effective fundraising and marketing that resonates with customers, can lead to success.With an emphasis on the importance of direct engagement with customers and the critical role of awareness and structure in entrepreneurship, the episode is a call to women entrepreneurs to find their tribe, share their journey, and contribute to a world where women's clothing is as dynamic and multifaceted as the women who wear them.Key Takeaways:Identifying and Addressing Market Gaps: Sali's path from studying business to starting Argent shows the importance of recognizing and filling market gaps. Her observation of the scarcity of functional, bold, and professional work attire for women illustrates how understanding market needs can lead to the creation of a successful brand.The Impact of Product on Empowerment and Success: Argent's mission to empower women through fashion that combines style, functionality, and self-expression reveals the effect of product-market fit on customer empowerment and brand success.Strategic Growth and Marketing: The discussion around Argent's growth trajectory showcases the importance of a well-thought-out approach to fundraising and marketing.Quotes"With Argent, our goal is to be a one-stop shop for women across all industries, backgrounds, careers, and to deliver products that really didn't exist. It's about removing barriers for women and giving them tools to optimally navigate their careers." (07:45 | Sali Christeson)"Do research as much as possible on both the industry that you're contemplating to start a company in, it's important to look at the stats around female founders and the bias that exists." (39:28 | Sali Christeson)Connect with Sali Christeson:http://www.instagram.com/argent http://www.instagram.com/salichristesonConnect with Lindsay:If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher Grow your business + bottom line with a simplified strategy and process for your small business with Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 30% off. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

"I really care about helping people feel confident in their skin. We instill confidence through skincare, but I believe it has a much greater impact on the world. When we feel good, we do good,” says Rachel Liverman, Founder and CEO of Glowbar. Rachel shares the mindset shifts necessary for launching and growing a business that resonates with today's consumers. From generating pre-launch buzz on social media to navigating the challenges posed by COVID, her story is a testament to resilience, innovation, and community engagement.Rachel shares her entrepreneurial journey—a narrative rooted in her family's legacy in skincare and her decade-long experience in the industry. She founded Glowbar with a desire to simplify skincare, offering 30-minute, fluff-free facials that are not only trustworthy and affordable but are also results-oriented. As Glowbar expands, Rachel discusses her strategies for winning over new markets.Key takeaways:Recognize Industry Gaps: Rachel identified a need for time-efficient, trustworthy, and affordable skincare services. Look for unmet needs within your industry as opportunities for innovation.Focus on Differentiation: Glowbar differentiates itself by offering results-driven treatments without the traditional spa fluff. Find what makes your business unique and emphasize that.Adapt to Challenges: The pandemic posed significant challenges for Glowbar. Rachel's proactive stance on lobbying for reopening protocols and improving technology during the shutdown demonstrates the importance of adaptability.Local Community Marketing: For brands expanding into new markets, engaging with the local community through events, partnerships with local businesses, and targeted social media strategies can be effective in building a customer base.Quotes"The beauty of Glowbar and this industry is that as humans, we are social beings. We need community. We need these human touch points and we thrive in that." (25:27 | Rachel Liverman) "[My team] gets that grassroots marketing is what drives this business. They understand that community outreach drives this business. It's that hustle. And so, we've been really fortunate. But It's something I really believe in. (34:30 | Rachel Liverman)Connect with Rachel Liverman:https://www.instagram.com/rachelista/https://www.instagram.com/glowbar/If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher Grow your business + bottom line with a simplified strategy and process for your small business with Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 30% off. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm