Dear FoundHer...

Aliett Buttelman didn’t wait for a big break; she built one herself and turned a glitter freckle into a seven-figure moment.Lindsay Pinchuk sits down with Fazit co-founder Aliett Buttelman to talk about how a scrappy, self-funded beauty brand ended up on Taylor Swift’s face, and what happened next. From a background in modeling and a degree from Columbia to an unexpected pivot into product development, Aliett shares how she and her co-founder Nina trusted their instincts and created a product that caught fire during Coachella weekend. That early traction led to a viral moment seen by millions and a surge in sales.How does a small team pull something like this off without a PR agency or outside funding? What turns a viral spike into lasting growth? Aliett breaks down the moves that mattered most, including their approach to seeding, their packaging strategy, and the retail partnerships that followed, including Urban Outfitters and CVS. She also reflects on what it means to stay lean and human in the middle of rapid growth.This conversation is packed with lessons for anyone trying to create their own momentum, and proof that a well-timed idea, executed with intention, can change everything.Episode Breakdown:00:00 Introduction07:11 Founding Fazit10:00 Early Success and Challenges13:14 Building Brand Awareness on TikTok17:00 Importance of Seeding Product20:10 Viral Success with Makeup Patches22:20 Taylor Swift’s Impact on Fazit25:20 Scrappiness and Resourcefulness in Business31:11 Innovation and Future Product Development36:20 Importance of Authenticity in Marketing39:15 Embracing Imperfection in Marketing44:08 Actionable Advice for Female FoundersConnect with Aliett Buttelman:http://www.instagram.com/aliettbuttshttp://www.instagram.com/fazitbeautyMMS sign up: https://www.lindsaypinchuk.com/mmsspring2025Dear FoundHer... on Tour: https://www.dearfoundher.com/tourDear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

Building a successful brand takes more than a great product. It takes showing up, sharing your story, and earning trust, day after day.Lindsay Pinchuk sits down with Ali Bonar, the co-founder and the CEO of Oat Haus, to talk about turning personal struggles into a business with real impact. After spending years battling an eating disorder, Ali wanted to change how people experience food. That journey led her to create granola butter, the world’s first oat-based spread. Now, Oat Haus products are stocked in over 5,000 stores, including Target and Whole Foods. But getting there wasn’t easy.Ali shares what it took to bring a completely new product to market, why consistency matters more than overnight success, and how social media became a powerful tool for connection and credibility. She also reflects on her experience on Shark Tank and why not getting a deal turned out to be a blessing.What does it really take to grow a business in a crowded industry? How do you build trust with customers before they even try your product? Ali’s story offers answers. If you’re an entrepreneur wondering how to stand out and keep going, this episode is for you.Episode Breakdown:00:00 Introduction05:30 Ali’s Journey and Inspiration09:00 Early Challenges and Development11:00 Bringing on a Culinary Expert13:00 Initial Production and Scaling Up15:30 Marketing and Customer Education17:00 Leveraging Social Media for Growth19:00 Authenticity and Building Trust23:00 The Myth of the Big Break25:00 Importance of Telling Your Story27:00 Current Scale and Retail Presence29:00 The Role of Press and PR31:00 Shark Tank Experience35:00 Funding and Investment Strategy37:00 Profitability and Lean Operations39:00 Challenges and Realities of Being a Founder41:00 Marketing to Moms and SchoolsConnect with Ali Bonar:https://www.instagram.com/alibonarhttp://www.instagram.com/oat.hausGet on the Marketing Made Simple Waitlist: https://lindsaypinchuk.myflodesk.com/waitlistDear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

In this episode, Lindsay Pinchuk discusses her Marketing Made Simple program and the SWEEP method, which focuses on utilizing social media, websites, emails, events, partnerships, and publicity to grow small businesses. She emphasizes the importance of consistency, community engagement, and practical steps that entrepreneurs can take to enhance their marketing strategies. The episode provides actionable insights for small business owners looking to improve their marketing efforts and build a strong brand presence.Join the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumGet on the waitlist for Marketing Made Simple for Small Business:https://lindsaypinchuk.myflodesk.com/waitlistDon't forget to follow Lindsay and Dear FoundHer... on Instagram: Interested in Flodesk? Here's 50% off your first year.

Success isn’t always smooth, and Laura Geller knows that firsthand. She built a beauty empire, but the road to get there was filled with financial setbacks, employee betrayals, and the constant pressure of running a business.Lindsay Pinchuk sits down with Laura, the founder of Laura Geller Beauty, to talk about the moments that defined her journey. How did a New York City makeup artist with no business background end up creating a brand that changed the beauty industry? What hard lessons did she learn along the way? Laura shares the highs and lows of opening her first store in Manhattan, struggling to keep up with a rapidly growing business, and learning the realities of managing people and money.In 1997, everything shifted when QVC entered the picture. The opportunity to sell her products on a national platform gave Laura the resources to create her own formulations and connect with customers on a larger scale. She reflects on the power of storytelling, the trust she built with her audience, and why authenticity matters more than ever.Laura also opens up about selling a majority stake in her company, the unexpected challenges of private equity, and the decisions she would make differently today. Her insights on mentorship, resilience, and trusting your instincts are lessons every entrepreneur can learn from.Join Lindsay and Laura for an honest conversation filled with hard-earned wisdom and advice that can help founders avoid common pitfalls.Episode Breakdown:00:00 Introduction05:20 Laura Geller’s Early Career10:05 Opening the Makeup Studio12:13 The Impact of QVC17:01 Learning Through Mistakes20:08 Challenges with Employees24:25 Selling a Majority Stake32:19 Navigating the Sale Process36:11 The Happy Ending40:14 Gratitude to Her ParentsConnect with Laura Geller:http://www.instagram.com/lauragellerbeautyhttp://www.instagram.com/laurajgeller Get on the Marketing Made Simple Waitlist: https://lindsaypinchuk.myflodesk.com/waitlistDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

Join the Dear FoundHer... Forum to build your business with the support of a community who truly gets it. The Dear FoundHer… Forum is exclusively for female entrepreneurs over forty who are building, growing, or scaling their businesses. There’s no gatekeeping here—just actionable support, real conversations, and access to insights that truly matter. Use the code FOUNDHER for 20% OFF. Click here to check out about the networking community everyone's talking about. In this episode, Lindsay Pinchuk discusses the importance of building a community around your brand and the realities of growing a business. Lindsay outlines big picture steps for launching a business or a new product or service, emphasizing the need for consistency and using her SWEEP method for content marketing. SWEEP, utilizes your Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies that grow your brand.Lindsay introduces this concept in today's episode and challenges the listener to think about how they can apply it to their own marketing practices in business. Tomorrow she'll be back with more micro level tips on applying SWEEP to your own business. Join the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumGet on the waitlist for Marketing Made Simple for Small Business:https://lindsaypinchuk.myflodesk.com/waitlistDon't forget to follow Lindsay and Dear FoundHer... on Instagram:

Join the Dear FoundHer... Forum to build your business with the support of a community who truly gets it. The Dear FoundHer… Forum is exclusively for female entrepreneurs over forty who are building, growing, or scaling their businesses. There’s no gatekeeping here—just actionable support, real conversations, and access to insights that truly matter. Use the code FOUNDHER for 20% OFF. Click here to check out about the networking community everyone's talking about. Success rarely happens overnight, but what does it take to stick with something long enough to make it work? Ripley Rader knows firsthand. She spent years sewing her own clothes, believing in her designs, and grinding through the tough moments before her fashion brand became a multimillion-dollar powerhouse.Lindsay Pinchuk sits down with Ripley, the designer behind the viral wide-leg pants that women can’t stop raving about. Ripley shares how a single jumpsuit changed everything, what happened when a Fred Segal buyer took a chance on her, and why she chose to grow the brand without investors. She gets real about the sacrifices no one talks about—the financial struggles, the years of uncertainty, and the gut instincts that kept her going.What makes a product take off? How do you scale a business without losing yourself in the process? Ripley breaks it all down, from building an authentic brand to trusting the slow, steady path to success. She also shares her best advice for entrepreneurs who are serious about making an impact. If you’ve wondered whether to stick with something a little longer, this episode will give you a reason to keep going.Episode Breakdown:00:00 Introduction04:04 Ripley’s Fashion Journey07:19 Early Challenges and Breakthroughs10:15 Transition to Commercial Production13:16 Ripley’s Clothing Line15:53 The Viral Pants19:24 Impact of Viral Success21:36 Marketing Strategy25:01 Company Growth and Scaling28:12 Adapting to Rapid Growth30:01 Team Structure and Hiring33:42 Company Goals and Vision34:45 Building on Momentum35:20 Holiday Collection37:35 Marketing Tactics40:29 Influencers vs. Influentials41:30 Advice to Younger Self42:11 Actionable Steps for New Entrepreneurs43:11 ClosingConnect with Ripley Rader:http://www.instagram.com/shopripleyraderhttp://www.instagram.com/ripleyraderJoin the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumGet on the waitlist for Marketing Made Simple for Small Business:https://lindsaypinchuk.myflodesk.com/waitlistDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

Given the events of this week with a certain Super Bowl commercial featuring a known rapper, Dear FoundHer... Host, Lindsay Pinchuk, wanted to address this important topic: How to speak out as a business owner. So in this episode, Lindsay herself discusses the critical importance of speaking out on social issues, particularly in the context of recent events affecting the Jewish community. She shares her personal experiences of using social media to address antisemitism and the backlash she faced, emphasizing that speaking up can lead to community growth and connection. Lindsay encourages listeners to craft meaningful messages that resonate with their audience and not to fear losing followers when taking a stand. The episode highlights the moral imperative to address humanitarian issues and offers practical advice for navigating these conversations in a business context.Sound Bites"It's never wrong to do what's right.""We are better together.""Hate and terrorism are not political.""I have zero regrets about any of it.""Craft a message that resonates with your community."Sign up for our newsletter so you know when Dear FoundHer... comes to a city near you:https://lindsaypinchuk.myflodesk.com/waitlistJoin the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Sometimes, the best opportunities come out of nowhere—just ask Pam Sunshine and Jenn Sherman!Lindsay Pinchuk kicks off a live conversation from a sold-out event in Chicago, where she sits down with Sunny and Jenn to talk about unexpected pivots, reinvention, and rolling with life’s surprises. A chance encounter on the street sent these two best friends viral on TikTok, launching them into a new chapter they never saw coming. With no strategy, no grand plan, and no clue what they were doing at first, they figured it out along the way and built something real.  Jenn shares how she went from stay-at-home mom to Peloton instructor, proving that taking one small step can change everything. Pam opens up about stepping into the spotlight after decades behind the scenes and why this new venture feels different—it’s just for her. They also talk about balancing careers, navigating midlife shifts, and why embracing what excites you matters at any age.  The best things often happen when you say yes before you feel ready. This episode is a reminder to embrace change, lean on your support system, and go after what excites you because the right opportunities often show up when you least expect them.Quotes“You have to find something you’re passionate about and that you love that’s going to push you.” (07:49 | Jenn Sherman)“You have to dive in and just decide you’re going to figure it out.” (15:36 | Jenn Sherman)“We’ve learned that we’re just going with it. And if you don’t feed it, it can’t grow. We definitely have learned that. And sometimes that gets a little tricky.” (16:07 | Pam Sunshine)“I’m a big sharer because if I have something good, why wouldn’t I want to share it with people I like? I’m just not a gatekeeper.” (24:12 | Pam Sunshine)“When you just can be yourself, it’s very freeing.” (26:17 | Pam Sunshine)“You have to first put yourself out there and decide you want to make that change. And don’t wait. You’ve heard it a million times. Just do it.” (34:52 | Jenn Sherman)Connect with Pam Sunshine and Jenn Sherman:http://www.instagram.com/sunnyandjennSign up for our newsletter so you know when Dear FoundHer... comes to a city near you:https://lindsaypinchuk.myflodesk.com/waitlistJoin the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

Grab 9 amazing tools (many free!) to grow your business in 2025! Sign up for our newsletter here and we'll deliver these (plus many more!) straight to your inbox: https://lindsaypinchuk.myflodesk.com/9toolsHow do you build a business that doesn’t need you, and why is that the key to true entrepreneurial freedom? Jessica Zweig, a three-time founder and recently acquired founder, rejoins Lindsay Pinchuk to unpack the journey of turning her personal branding agency, Simply Be, into a self-sustaining business ready for acquisition.Jessica and Lindsay talk about what it takes to step away from a business you’ve poured your heart into. From the mental hurdles of letting go to the practicalities of ensuring your team and culture thrive post-acquisition, Jessica offers an honest and insightful perspective. As a founder, how can you prepare for an exit? And how can you make sure your business can thrive without your daily involvement?Jessica shares how she’s transitioned into her next chapter, blending her expertise in business with her passion for spirituality through coaching programs and her bestselling book, “The Light Work.” Her conversation with Lindsay is an exploration of growth, resilience, and the lessons learned when you build—and let go of—a thriving company. Whether you’re dreaming of an exit or just curious about what comes next, this episode offers inspiration and wisdom for founders at every stage.Quotes“Get as much in writing as possible. Make sure your asset purchase agreement, your exit agreement, whatever legalese and documentation you will need to have that you put it all in writing.” (26:44 | Jessica Zweig)“When you sell your business, it’s an asset. It’s a story to leverage. And you should. It’s such an incredible accomplishment, and to do it as a woman is even more amazing.” (34:30 | Jessica Zweig)“Don’t be afraid to ask for exactly what you want [when selling your business]. Yes, get it in writing, but the first step is saying what you want.” (45:19 | Jessica Zweig)“To be a great leader requires you to be a great person, and to start that journey sooner. It’ll just accelerate everything.” (46:26 | Jessica Zweig)Connect with Jessica Zweig:http://www.instagram.com/jessicazweighttps://resources.jessicazweig.com/ffbs/waitlistJoin the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm