Dear FoundHer...

Melissa Clayton's entrepreneurial journey, from launching her business in a basement to securing a partnership with Target, is nothing short of remarkable. As the founder and CEO of Tiny Tags, a line of fine personalized jewelry for moms, Melissa has made strategic decisions that have significantly advanced her brand.At the heart of Melissa's approach to building Tiny Tags is a laser-focused strategy on a specific target audience: moms. By streamlining her website to only feature products that resonate with this group, Melissa simplified her business operations and fostered a deeper connection with her customers. This sharp focus paved the way for Tiny Tags to launch a bespoke collection at Target stores, a move that not only expanded brand awareness but also aligned perfectly with the brand's ethos. The ongoing goal is to widen the partnership, reaching more customers while staying true to Tiny Tags' identity. The role of social media in the growth of Tiny Tags has been pivotal. Melissa’s direct engagement with editors and influencers, coupled with authentic storytelling, has deepened connections with customers. Her belief in the power of storytelling has been a key factor in creating a relatable and beloved brand. This episode is full of key takeaways. Head over to @dearfounder on Instagram and drop your number one takeaway from this conversation in the comments on the post with the tiny tags pictured. One lucky winner is going to win a $100 gift card to Tiny Tags to create their own customized piece of jewelry AND a one-year membership to Marketing Made Simple for Small Business, Lindsay's new group mentorship program (value $1,163.)Quotes:“If you're a small business, every dollar counts. We had a whole article in Inc. Magazine and the editor said to me, the only reason why I replied to your email is it came from you. She said, my inbox is flooded with PR firms.” (15:46 | Melissa Clayton)“Making money is not a why. And I think, again, it makes running your business so much easier, especially when things are hard, because you have a deep why with it.” (37:33 | Melissa Clayton)Connect with Melissa Clayton:Website: http://www.tinytags.comInstagram: http://www.instagram.com/tinytagsInstagram: http://www.instagram.com/melissarclaytonFor more information and to join Lindsay's new online group mentorship and community: Marketing Made Simple for Small Business, CLICK HERE.If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

From corporate America to a trailblazer in influencer marketing, Aliza Freud of SheSpeaks shares her story of success and adaptation, evolving SheSpeaks from a women's insight platform into a hub for influencer marketing.Aliza discusses the growth of influencer marketing, highlighting the shift from blogging to platforms like YouTube, Instagram, and TikTok. She emphasizes the need for authentic content and the importance for brands to have distinctive social media personalities. For small brands entering influencer marketing with limited budgets, Aliza shares advice for collaborating with community influencers for product reviews and making the most of user-generated content.Key Takeaways:Brands are now personalities. So a content strategy supporting this notion is imperative. You don't need a big agency to work with influencers. Look at who's tagging you. Search for people within your category and within your community and DM them. Maximize any content you get from a creator and use it everywhere including investing in boosting it so that more people see it. Successful companies often undergo significant changes from their beginnings, so be open to this kind of growth and adaptation.Quotes:“One of the things that I recognized with influencers early on was that when they talk about products, if you let them do it, if you let them be authentic and real about it, they're going to talk about it from a benefit perspective. How did this make my life more interesting, better, funnier, whatever it is, more exciting? That's what they're going to talk about. (27:15 | Aliza Freud)“You can get so much value when you just reach out to someone who you think is creating good content that probably has your audience and and just offer them an opportunity. Hey, look, if I send you this, would you be willing to try it?” (33:03 | Aliza Freud)Once you have a piece of content you love from an influencer, it is such an efficient use of funds to boost it. Just, you know, anybody can like get an account on meta. It works for both Facebook and Instagram. You can do some targeting if you want to and boost the content. It is very efficient. And you can say, I want to optimize for clicks. I want to optimize where you can see the impact. (36:39 | Aliza Freud).Check out Aliza Freud's Influencer Masterclass here: https://shespeaksinc.com/influencer-marketing-masterclass-video/Connect with Aliza Freud:Instagram: https://www.instagram.com/aliza_freud/If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher Marketing Made Simple for Small Business is HERE! Get on the list and get access to this brand new solution to help you grow your business. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

Today on Dear FoundHer... host, Lindsay Pinchuk shares seven steps for setting up the foundation for your 2024 small business marketing strategy. She will discuss setting up the right tools and putting a process into place so that you can follow a simple strategy to market your business. these steps are imperative in order to put a marketing strategy into action and also to make it successful.GET ON THE WAITLIST FOR EARLY ACCESS TO MARKETING MADE SIMPLE FOR SMALL BUSINESS, my new online community and group mentorship. If you want more ideas, step-by-step instructions and the exact emails and DMs I use for outreach, grab my new e-book: The Partnership Blueprint for Small Business, A Step-by-Step Guide to Reaching Thousands of New CustomersResources discussed in today's episode: FlodeskLeadpagesCanvaLaterMake sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Collectable rhinestone stickers? We say "Yes", and so do Moms and children who love StickerBeans. In this episode, Lindsay interviews Dana Runyon, the co-founder of StickerBeans. Dana shares the story of how she and her partner came up with the concept, the challenges they faced, and the unexpected success they achieved through word-of-mouth marketing. Listeners will be captivated by the wholesome and nostalgic nature of StickerBeans, as well as the insights and lessons learned from its humble beginnings as a small idea to becoming a beloved brand with over 3 million stickers sold.Lindsay and Dana discuss the impact of StickerBeans in the camp community, where the stickers have become a cultural phenomenon. Parents send the stickers to their children at camp, and the kids trade and collect them, fostering connections and communication without relying on technology. Dana also shares the importance of the StickerBeans book, which allows kids to organize and treasure their sticker collections. In addition to the success of StickerBeans, the episode touches on the challenges and obstacles faced by Dana and her team. From dealing with copycat companies to constantly launching desirable new products, Dana shares the lessons she learned.Listeners will be inspired by Dana's dedication to her brand and her commitment to providing a positive and meaningful experience for children and parents alike.Key Takeaways:Word of mouth marketing can be a key to business success, as demonstrated by Diana's enterprise which grew substantially through organic promotion without the need for paid advertising.When your business accomplishments are recognized, it's important to feel proud and express gratitude for such acknowledgments, as they affirm the effort and dedication put into your work.Quotes:“You learned as you were growing and that really is the epitome of entrepreneurship when you think about it.” (23:41 | Lindsay Pinchuk)“If you don’t love your business like your child, walk away.” (31:52 | Dana Runyon) "It does make us feel super good that kids are playing together, talking about their collections, sending each other, like, you know, it's just, it's really positive stuff." (00:34:50 | Dana Runyon)Connect with Dana Runyon:Website: www.stickerbeans.com/Instagram: www.instagram.com/stickerbeansIf you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm

Today’s episode is dovetailing on what was discussed last week at Dear FoundHer’s, FoundHer Friday event.When you register for FoundHer Fridays, Lindsay asks you what your current pain point is with your business.  She then uses those responses to formulate the networking conversations at our events. So this month the two topics were: 1.    Preparing for 2024 2.    Getting New Business and growing your businessToday Lindsay takes a deep dive and offers step-by-step preparation on each of these topics as we move into the last two months of the. year. If you want more ideas, step-by-step instructions and the exact emails and DMs I use for outreach, grab my new e-book: The Partnership Blueprint for Small Business, A Step-by-Step Guide to Reaching Thousands of New CustomersGrab 30+ Ideas for Simple Partnerships HERE. Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

As I’ve shared, I’m having a hard time dropping regular content right now But as many of you are asking for help with your marketing, content and social media during this time I have been dropping an episode each week since October 7th that hopefully can you use and apply to your day to day business practices. Truthfully, this episode was supposed to be about how to build a gift guide, but honestly, I just didn’t feel right sharing that today. So what I am going to share with you are TWO easy ways that you can partner with others RIGHT NOW, even with the current climate around us…and EXACTLY how you can do it. Join me today as I walk you step-by-step through how to execute the following: Collaborative content with a partner. An email swap.I'm sharing with you how to do it, ideas for execution, best practices and more. If you want more ideas, step-by-step instructions and the exact emails and DMs I use for outreach, grab my new e-book: The Partnership Blueprint for Small Business, A Step-by-Step Guide to Reaching Thousands of New CustomersMake sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Today’s guest gets paid to celebrate, to party and to help her clients make the most incredible memories surrounding their milestone events. And she did this for Dear FoundHer Host, Lindsay Pinchuk and her family last weekend. "I’m very blessed that I have a job where I get to party for a living.Most people have 9 to 5s," says Arianna (Ari) Rozen, Founder of Vibe Entertainment, but the fact that I literally get to celebrate people’s special moments and they remember me for years and years and years is HUGE and part of why I do what I do."At just 32 years old, Vibe Entertainment was founded in 2017 when Ari was just 26. She does all the front end (performance) and back end at my business (equipment, operations, sales, managing other vendors, contracts & paperwork) and she’s been the sole owner since 2019. In today's episode, Ari takes us through her journey on starting out, going out on her own and how her business looks different from 2017 until now. Not only does she have an amazing business, but through her work she serves as a role model to teens—showing them that they can be confident and successful being their own true selves.Connect with Ari Rozzen:Instagram:http://www.instagram.com/ariwithvibeInstagram:http://www.instagram.com/partywithvibeIf you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher Lindsay works with brands big and small to make marketing simple through her proven methods and 20+ years of experience. You can now work with Lindsay 1:1 to level up your marketing process and to build your brand. Fill out the form here and set up a FREE 30-minute consultation.Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

 I'm having a hard time wrapping my head around dropping content right now where everything seems fine and dandy. The world just isn’t and so many of you are asking for help with your marketing, content and social media during this time. So today we’re going to talk about connecting with your community, and what happens when you do. If you haven’t listened to last week’s episode about the importance of messaging during a crisis, take a listen, it's a great compliment to today’s conversation. Listen HereToday you're going to hear what happened on my social media over the last few weeks. In the last 30 days, I've lost 411 followers, but guess what? I've gained 890.And on Instagram: Reach is up 261% Content interactions are up 126%Story interactions are up 800% Impressions are up 308%---over 600K impressions. Most important: I've reached nearly 300% more NON-FOLLOWERSWhat does this tell you? It tells you this:When you speak up, you CONNECT with people. When you speak up, your community engages.When you speak up, your community and your customers---they will remember this forever. So today we're going to go back to the basics of your brand marketing, your brand strategy, content strategy and I'll share six things that you can do right now to create content that connects with your community.If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.Grab a few freebies to help make your marketing simple:30 Ideas for Simple Partnerships to Grow Your BusinessLindsay Pinchuk's Engagement Checklist for Social MediaMake sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

“I wish there was a beauty brand I could go work for that was rooted in philanthropy.” It’s the desire that led Karissa Bodnar to found Thrive Causemetics, the leading direct-to-consumer luxury beauty brand. As a child growing up on her family’s farm in rural Washington, she mixed her own beauty products and would go on to travel the world working for L’Oreal’s luxury division. Following a friend’s death from cancer, Karissa was inspired to create a line of clean products which people with health concerns can feel safe using. Since its founding in 2015, the company has donated an astounding $135 million in funds and products to 500 giving partners in order to help deserving communities thrive. With empathetic leadership and a dedication to social action, Karissa is on a mission to change the way we think about the power and potential of beauty. Key takeaways:Ignorance is bliss when you’re starting a business Don’t raise money if you don’t need toStart slowly - especially if you’re low on capitalRely on and trust your community to guide you in making pivotal decisionsAsk for help, you can’t do it aloneFind friends outside the businessQuotes:“I often say that ignorance is bliss when you're starting a business, because if I had known how hard it was, I wouldn't have done it.”(11:47 | Karissa)“I had to work on it for many, many years, much longer than your traditional product development cycle. That spirit of creating products that are truly solving problems still rings true in all of the products that we're creating. Because at the time the world didn't need another pair of false eyelashes or lash glue. There were great ones on the market, but we needed to solve a very specific problem.” (13:39 | Karissa)“We always say everybody's on the giving team at Thrive Cosmetics because one of our values is one team, one score.” (24:11 | Karissa)“I did not think that it would get this big. I did not think it would happen the way that it did and when it did, but that's one thing that always inspires me, Lindsay, is that I didn't dream that big, but our community did.” (34:34 | Karissa)Connect with Karissa Bodnar:Instagram:http://www.instagram.com/thrivecausemeticsInstagram:http://www.instagram.com/karissabodnarIf you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm