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DataHawk: The eCommerce Podcast
The learning and knowledge sharing hub for growing and established brands & retailers selling in and out of marketplaces, including Amazon.
Latest episode
16. EP16: Berlin Brands Group talk about becoming the largest eCommerce company in Europe!
40:46||Season 1, Ep. 16Berlin Brands Group - one of Europe's youngest unicorns - are on their way to realizing their goal of becoming the largest eCommerce company in Europe!Malte Karstan, Head of Acquisitions - Europe, talks to us about BBG's 15+ years of eCom learnings, why they expanded into FBA Aggregation and how the company's 100+ retail channels gives them unparalleled global reach.
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15. EP15: John Hefter, a Thrasio Founder on the Complexities of Scaling & the Future of FBA Aggregation
27:32||Season 1, Ep. 15John Hefter, a Thrasio Founder and Shawn Parry, Asso. Director, Product Launch, on why they're going back to the basics after having acquired 200 brands and over $3 billion in funding, and where the FBA Aggregation model is headed.
EP14: Understanding Amazon DSP
18:24|The new big thing that allows brands to reach shoppers beyond Amazon, and get super granular with their targeting. Who is it for, when is the right time for it, what campaign metrics are available, and tips & tricks - Episode 14 of DataHawk's eCommerce Podcast presents Amazon DSP for dummies.
13. EP13: What is Amazon Live?
20:15||Season 1, Ep. 13What is Amazon Live? a conversation with Raphaël Menesclou, head of marketing at DataHawk and Prateek Haralalka, head of customer success also at DataHawk.
12. EP12: What is Amazon Attribution with Tom Benattar, CEO of PixelMe
17:24||Season 1, Ep. 1250% of shoppers already begin their shopping journey on Amazon. The rest, via other channels, such as Facebook, Instagram, Youtube, Google Ads. Have you ever wondered where your Amazon sales comes from outside of Amazon advertising? If yes, well you can, and it's called Amazon Attribution. We discussed it during this episode 12 of DataHawk eCommerce Podcast with Pat, Amazon expert and Tom Benattar, CEO and Co-Founder of PixelMe.11. EP11: Boosted Commerce's Adam Epstein on the Future of Acquiring Amazon Businesses
36:55||Season 1, Ep. 11In this episode, Adam Epstein, VP Mergers and Acquisitions @ Boosted Commerce talk about building a Top E-Commerce Brand House by Buying Brands Globally, from the US to China.
10. EP10: Rick Neuman CTO@Flipp, former EVP eCommerce Walmart
28:58||Season 1, Ep. 10How Flipp.com is quietly leading a retail revolution with its 50 million app downloads and saving families thousands of dollars a year.