DataGen Europe

Florian Bonnet is a former Director of Product at HelloFresh. He later held product leadership roles in scale-ups such as Typeform and Fintechture. He is currently VP of Product Management at Veriff, the Estonian unicorn.We cover :🔥 #1 - How to define the metrics (North Star, KPI Tree…)🔥 #2 - How to manage product performance with data on a weekly basis🔥 #3 - How to implement the right collaboration between Product & Data🔥 His 2 main challenges and his views on GenAI for Product Analytics📚 RESOURCES- Florian’s LinkedIn profile- His book The Power of Analytics- Matt Watkinson's book The Grid🎬 CHAPTERS00:00 What is HelloFresh?01:32 Florian’s journey from Data Analyst to Director of Product03:16 The context at HelloFresh when he became Director of Product05:49 #1 - How to define the metrics (North Star, KPI Tree…)08:30 #2 - How to manage product performance with data on a weekly basis12:17 #3 - How to implement the right collaboration between Product & Data15:38 His main challenges18:53 The tech stack he recommends21:04 The impact of GenAI on Product Analytics25:48 Florian’s favorite resources28:14 His best advice🤩 OTHER EPISODES YOU SHOULD LOVE#5 - N26: Building and scaling the Data team for Marketing #4 - Ex-VP of Product at Looker, he launched Omni, the challenger in Business Intelligence #2 - Deezer : How I restructured the Business Analytics team and made it more Business-Focused🎙 SUPPORT THE PODCAST FOR FREE1/ Subscribe 🔔2/ Leave a 5 stars review on Apple Podcasts here 🥰

Mathias is Head of Data for Marketing at N26, the Berlin-based neobank valued at over $9 billion. He joined as a Senior Data Analyst in May 2020 and has since scaled the team to 12 people.We address :🔥 His journey to becoming Head of Data for Marketing at N26🔥 His main projects: Marketing Mix Modeling, User Value Modeling, Data Governance & Data Quality🔥 The data stack at N26: AWS, Snowplow, dbt, Redshift, Metabase…🔥 His main challenges: scale-up volatility and the classic imposter syndrome📚 RESOURCES- Mathias’s LinkedIn profile- The book of Zhamak Dehghani Data Mesh : Delivering Data-Driven Value at Scale- The book of Joe Reis & Matt Housley Fundamentals of Data Engineering: Plan and Build Robust Data- The book of Gene Kim, Kevin Behr and George Spafford The Phoenix Project- The book of Gene Kim The DevOps Handbook- The book of Gene Kim The Unicorn Project- The book of Gene Kim, Jez Humble and Nicole Forsgren PhD Accelerate🎬 CHAPTERS00:00 Introduction to N2603:25 How he became Head of Data for Marketing at N2610:49 1st project: implementing a Marketing Mix Model17:36 2nd project: building a User Value Model20:57 3rd project: Data Governance & Quality23:37 The data stack at N2625:16 The biggest challenges29:29 What’s next: decision automation31:11 Mathias’s favorite resources32:14 Why he loves working in data🤩 OTHER EPISODES YOU SHOULD LOVE#1 - BlaBlaCar : Managing 50 Data People with Manu, VP Data#2 - Deezer : How I restructured the Business Analytics team and made it more Business-Focused#3 - Aircall: Adapting the Data Strategy to the slowing economic environment🎙 SUPPORT THE PODCAST FOR FREE1/ Subscribe 🔔2/ Leave a 5 stars review on Apple Podcasts here 🥰

Edouard Flouriot is Director of Data at Aircall, the phone and communication platform designed for sales and support teams. Active in more than 100 countries with more than 10,000 customers, Aircall achieved centaur status after securing over $100 million in annual recurring revenue in 2022. In this episode, Edouard is sharing insights on its biggest recent challenge, which is: how to adapt the data strategy to the slowing economic environment?We address:🔥 The overall economic context for scaleups: going from hyperscale to a slower controlled growth🔥 His conviction that this context requires more centralisation rather than decentralisation (aka Data Mesh)🔥 How centralisation enables more governance and control over costs and ressource management🔥 The initiatives that they launched around 3 pillars: cost tracking, project structure and culture shift.🎬 CHAPTERS00:00 Trailer00:43 Introduction01:41 The context04:33 The 3 key implemented actions05:02 1st action: shifting the culture towards more control and governance07:38 2nd action: being more budget conscious by optimizing current tools & migrating to new ones10:47 Focus on Fivetran & Looker13:30 3rd action: identifying where to invest the efforts to better structure projects18:01 The other challenges Edouard faced20:00 Edouard’s ressource recommendations21:07 What he likes most about data21:51 What made him improve the most22:47 The best advice Edouard ever received📚 RESSOURCES- The book Trillion Dollar Coach- The article “The Next Era of Data at Instacart” by Nate Kupp🧐 OTHER EPISODES#1 - BlaBlaCar : Managing 50 Data People with Manu, VP Data#2 - Deezer : How I restructured the Business Analytics team and made it more Business-Focused🎙 SUPPORT THE PODCAST FOR FREE1/ Subscribe 🔔2/ Leave a 5 stars review on Apple Podcasts here 🥰

Thibaud Arbes Dupuy is Director of Operational Performance at Deezer, the French music streaming unicorn with 9 figures in revenue and +600 employees. Two years ago, in an urge to become more profitable, the CEO asked him to took over the Data Analytics team to make it business-focused. A challenge he took up successfully through a multi-dimensional strategy.We address :🔥 His career path to become Director of Operational Performance at Deezer,🔥 The 4 pillars of his strategy: bring business focus, reorganize the team, retain talents and recruit the best,🔥 His biggest difficulty: being patient and asking the other teams to be patient too,🔥 His main advice when it comes to managing a team without any prior data experience.🎬 CHAPTERS00:00 Trailer01:14 Introduction02:11 His career from Finance to Director of Operational Performance at Deezer07:14 Thibaud’s 1st strategy pillar: bring business focus in his team10:49 Thibaud’s 2nd strategy pillar: organize the Business Analytics team15:12 Thibaud’s 3rd strategy pillar: retain talents20:27 Thibault's 4th strategy pillar: recruit the best25:47 His biggest challenges: being patient and asking other teams to be patient too27:16 His advice to manage a Data team with no data experience28:09 The next steps of the Business Analytics team29:24 Thibaud’s ressource recommandations29:50 What he like most about data30:36 What made him progress the most31:53 The best advice Thibaud ever received📚 RESSOURCEDoorDash tech blog🧐 OTHER EPISODES#1 - BlaBlaCar : Managing 50 Data People with Manu, VP Data#3 - Aircall: Adapting the Data Strategy to the slowing economic environment🎙 SUPPORT THE PODCAST FOR FREE1/ Subscribe 🔔2/ Leave a 5 stars review on Apple Podcasts here 🥰

Emmanuel Martin-Chave is VP Data at BlaBlaCar, the French unicorn who offers several mobility services. I had already welcomed him on the podcast to know more about their data strategy in the episode #13. This time, we talk about management.We address :🔥 What the Data department looks like today🔥 How to introduce “Middle Managers” (Manu prefers “Front Line Managers”)🔥 How to create a great path for Individual Contributors🔥 Why it’s crucial to anticipate recruitments 3 years in advance when you’re 50 in the team.🎬 CHAPTERS00:00 Trailer01:45 Intro02:35 What the Data department looks like03:38 Why and how to introduce middle managers?07:51 The importance of having a mix between Individual Contributors (IC) & Managers10:29 The current mix between IC & Managers at BlaBlaCar13:22 The challenges associated with this organization17:11 How to create a great path for IC22:26 Why it’s crucial to anticipate recruitments 3 years in advance when you’re 50 in the team25:13 His main challenges in terms of management29:18 The next steps of the Data team30:34 Last questions (ressources, tips…)📚 RESSOURCEAn Elegant Puzzle by Will Larson🧐 OTHER EPISODES#2 - Deezer : How I restructured the Business Analytics team and made it more Business-Focused#3 - Aircall: Adapting the Data Strategy to the slowing economic environment🎙 SUPPORT THE PODCAST FOR FREE1/ Subscribe 🔔2/ Leave a 5 stars review on Apple Podcasts here 🥰