Cultivating Wellness Media
The Advantages of Personalization in Health and Wellness with Alex Oskian and Brittany Werner
Although the science behind what makes people lose or gain weight, burn fat, or change body composition is pretty straightforward, nutrition plans' efficiency relies more on personalization than on the accuracy of the recommended intake of micro and macronutrients.
This is one of the many things Working Against Gravity (WAG), a nutrition coaching company founded in 2014 by the Canadian Olympic medalist Adee Cazayoux, figured out quickly and used as a differentiator.
In today's episode, Alex Oskian and Brittany Werner join us to talk about their journey from clients to nutrition coaches at Working Against Gravity, share their thoughts on why custom nutrition plans are the answer to weight control, and the massive advantages of personalization and intentionality for health and wellness companies. Alex is a Coach and Registered Dietician at WAG, with almost 15 years of experience in nutrition coaching. Brittany is the Director of Coaching at WAG and a Coach and Registered Dietician. In her over 17 years of experience in the field, she helped thousands of people reach their health and wellness goals.
Throughout our conversation, you'll hear about Alex and Brittany's experiences helping people accomplish their fitness and health objectives, why they believe personalized meal plans are the answer to weight control, Working Against Gravity's mechanism to pair prospects with the right nutrition coach for them, and more.
Tune in and listen to episode 10 of Cultivating Wellness Media and learn more about the extraordinary advantages of personalized and custom-oriented services in the health and wellness industry.
In This Episode, You Will Learn:
- About Brittany's background and how she joined WAG ( 2:30)
- How and why Alex joined WAG (7:00)
- A bit about WAG's unique coachee and coach pairing system (15:50)
- It doesn't matter how good your diet is: if it doesn't fit your life, you won't do it (34:30)
- Brittany shares two special moments she lived with WAG's clients (37:40)
- Working Against Gravity website
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15. Sweet Success: A Story of Art, Chocolate, and Entrepreneurship with Annie Woo44:37One of the most complex challenges an artist in business must face is the duality between being drawn to art in its pure essence and deciphering the code to make it profitable. At the same time, the satisfaction of finding the sweet spot between "birthing" pieces of content that generate profit for the company and its customers is incomparable. In today's episode, the extraordinarily creative artist, chocolatier, and entrepreneur Annie Woo joins us to share her version of mixing arts, inspiration, ingenuity, and business. Annie is the Founder of Sweetstory Media, a video service company that helps entrepreneurs find their best media voice through the creation of conscious entertainment. She is also the Founder of Sweetduet, a brand focused on health, nutrition, and integrity, currently pioneering the organic premium gourmet industry that sells organic, unadulterated, chocolate-covered fruit. Throughout this episode, you'll hear about Annie's journey as an entrepreneur and artist, how she developed her passion for chocolate, and how she got into CPG. You'll also hear about the meditative-inducing characteristics of chocolate making, how to create content that inspires and creates loyal customers, Annie's thoughts on balancing passion projects and generating profit, and much more. Tune in and listen to episode 15 of Cultivating Wellness Media and learn more about Annie's unique perspective on blending arts, health, and entrepreneurship.In This Episode, You Will Learn:About Annie's first encounter with CPG and chocolate (3:40)About the meditative-inducing properties of chocolate making (13:00)Annie talks about the creation of Sweetstory Media (22:00)How to captivate audiences through artistic storytelling (27:10)The importance of self-care and being patient with ourselves as entrepreneurs (32:30)Connect with Annie:LinkedInInstagramSweetstory Media websiteSweetduet websiteLet's connect!LinkedInInstagramWebsite consultation
14. Breaking Down the Universal Truth of Health and Fitness with Maryann Walsh, RD49:08The almost infinite amount of online resources available about health and fitness might be a double-edged sword. On one side, people with no nutrition knowledge can google a FODMAP diet and have a reasonable idea of what foods to avoid and which ones to consume more frequently. At the same time, many people might fall for the dietary dogma of the moment, follow a celebrity's extreme diet, or plan their meals copying a "what I eat during the day" reel on Instagram, just to break their faces against the only universal truth of health and fitness: each wellness journey is unique. This week, we hear about holistic nutrition, weight loss, mental health, and communications from the multifaceted expert Maryann Walsh. Maryann is a Registered Dietitian and Wellness Expert and owner of Walsh Nutrition Consulting. She holds two Bachelor's degrees, one in Dietetics and the other in Biological Sciences and Marketing, a Master's degree in Food and Nutrition, and is getting her doctorate in Psychology.Throughout this episode, Maryann shares her thoughts on how the general public access, interprets and uses the massive amount of information about nutrition and wellness they have available. She also discusses time management, mental health, and personal growth and why people shouldn't mindlessly follow nutrition dogmas. Additionally, we expand on the importance of spreading awareness of mental and physical health issues, how she developed a passion for helping people deal with mental health issues, her newest endeavor at a substance abuse recovery clinic, and more.Tune in and listen to episode 14 of Cultivating Wellness Media and learn why you should stay away from one-size-fits-all nutrition and dietary solutions. In This Episode, You Will Learn:A bit about Maryann's background and what led her to become a health and nutrition expert (3:30)Maryann talks about the importance of trusting the process (14:50)The double-edged sword of nutrition and health online resources (26:20)Maryann talks about the newest project that brings joy to her heart (34:00)Connect with Maryann:WebsiteLinkedInInstagramLet's connect!LinkedInInstagramWebsite consultation
13. How Styling Your Wardrobe Can Influence Your Mindset and Boost Confidence with Tannya Bernadette36:19There's a deep connection between how we feel about ourselves, physically and mentally, and how we present ourselves to the world. Those two elements are intertwined and influence each other. The more comfortable you feel in your skin, the more comfortable you'll feel about your style, and your outfit will make you feel safe, portraying confidence. Paying attention to its crew's style and clothing is also a great way of delivering a cohesive message, from which brands can hugely benefit. In today's episode, Tannya Bernadette joins us to discuss a different and unique aspect of wellness: how styling your closet can influence your mindset. Tannya is the Founder and CEO of The Closet Edit, Host of The Closet Edit podcast, and a passionate stylist who has been helping people look and feel their best for the last 14 years. Throughout this episode, you'll hear the extraordinary story of Tannya's leap of faith into entrepreneurship, what moved her to become a stylist, and the mindset change she underwent that revolutionized her business. You'll also hear Tannya's recommendations for a cohesive style and branding, the link between personal growth and style evolution, and much more. Tune in and listen to episode 12 of Cultivating Wellness Media and discover the benefits styling your closet can imprint in your mindset and vice versa. In This Episode, You Will Learn:About Tannya's incredible leap of faith into entrepreneurship (4:40)Tannya talks about the link between what we wear and how we feel (11:20)There are a lot of moving parts to style (16:20)About personal growth and style evolution (21:30)Tannya talks about the main reasons why people change styles, and the best ways to define it (25:00)Connect with Tannya:WebsiteInstagramFacebookListen to The Closet Edit PodcastLet's connect!LinkedInInstagramWebsite consultation
12. Put The Spotlight on Your Brand Without Overwhelming Your Community with Maggie Glenski48:14We all want our brand to sell, our offerings to be widely known, and our customers to understand how our products can improve their lives. After all, there wouldn't be a company without sales. Still, throwing products at people's faces 24/7 does not draw people into brands; the sense of community does. So, how can we create a sense of community, advertise consistently, and attract eyeballs to our brand without overwhelming our audience with our presence? In this episode, Maggie Glenski joins us to share her expertise in tailored content creation, organic growth, how to present ourselves and our brand on social media, and more. Maggie is an award-winning advertising leader, mom, self-proclaimed book nerd, and the Founder and CEO of Wrinkle's Content Studio. During her time in corporate America, she managed massive accounts like Gatorade, Exxon Mobil, Toyota, and Intel, to name a few, and participated in some of VMLY&R's most-awarded work at Cannes, Clio, and One Show Awards.Throughout our conversation, we learn why Maggie abandoned her super-successful career as a marketing strategist for industry giants and started working with ambitious founders. You'll also hear about Maggie's bumpy beginning as an entrepreneur, the curious origin of her company's name that'll blow your mind, and her love for words, books, and crafting stories. Additionally, you'll get tons of valuable insights on tailored content creation, brand strategy, authenticity, entrepreneurship, how not to cringe when looking at your content, and much more. Tune in and listen to episode 12 of Cultivating Wellness Media and learn the secrets to making your brand be seen without overwhelming your audience. In This Episode, You Will Learn:About Maggie's background (3:00)How to resonate with your audience without spending a fortune (7:10)The story behind Maggie's company name, Wrinkle's Content Studio (18:00)What to post on social media when you're out of ideas (22:00)About Maggie's excellent newsletter (32:40)Entrepreneurship is not always a smooth road (38:20)Connect with Maggie:WebsiteLinkedInInstagramJoin Maggie's NewsletterLet's connect!LinkedInInstagramWebsite consultationKeywords:Wrinkle's Content Studio - Tailored Content Creation - Attract Eyeballs To Your Brand
11. A Whole New Approach To Health & Wellness with Sam Grantham39:28Although we have the highest adult gym participation in US history, we are also experiencing the most elevated rates of obesity and lifestyle diseases. Why is this happening? Aren't gyms supposed to keep us healthy?Whole Health Club founders believe that gyms (on their own) don't work, and they figured out what's the structural piece of the puzzle missing. In today's episode, I'm joined by the brilliant Sam Grantham, CIO of Whole Health Club, to discuss this disruptive company's unique approach to health and wellness. After a wild leap of faith Sam and his partners Paige and Chase Parker took, they built Whole Health Club, a true transformation center. Sam describes Whole Health Club as a preventive care center masqueraded as a gym, where students will find personalized programs, committed coaches, and a kitchen onsite that will teach them what and how to eat.Throughout our conversation, Sam shares his entrepreneurial journey, how he and his partners came up with the idea of putting a kitchen in a gym, and the challenges they had to overcome to make their dream come true. We also discuss Whole Health Club's services, like cooking classes and unlimited mental health support. We also touch on why it is so hard to get and stay in shape, Sam's future plans, and much more. Tune in and listen to episode 10 of Cultivating Wellness Media and learn more about Sam's and his partners' disruptive approach to health & wellness. In This Episode, You Will Learn:How it all started for Sam, Paige, and Chase (2:00)Sam talks about how the support from their families helped them (13:00)How does a gym with an onsite kitchen work (17:10)Sam talks about how they discovered the structural piece of the puzzle missing (24:30)How to get healthy in three easy steps (36:10)Resources:Whole Health Club's websiteWhole Health Club's InstagramBook: T. Colin Campbell - The China Study: Revised and Expanded Edition: The Most Comprehensive Study of Nutrition Ever Conducted and the Startling Implications for Diet, Weight Loss, and Long-Connect with Sam:LinkedInLet's connect!LinkedInInstagramWebsite consultation
9. Content Personalization: A Broader Look at Community Building16:33In our hyperconnected world, thinking about a brand from a siloed perspective can be a deadly mistake. We've established that compelling storytelling that makes consumers feel is a shortcut to community building. However, brands can't oversee the massive potential of partnerships that make sense; they translate into exponential growth and refine personalized content creation. In today's solo episode, I share great insight about community building, content personalization, storytelling, and consumer psychology I learned from Create & Cultivate's Beauty and Wellness event and Lori Harder's Girlfriends & Business conference speech. Throughout this episode, you'll hear why compelling storytelling is crucial and the difference between making your audience feel something and telling them something. You'll also learn about the "TikTok approach" to community building and personalized content creation, target audience analysis, details of the Cultivating Media, the company I'm working on to launch soon, and more. Tune in and listen to Episode 9 of Cultivating Wellness Media and discover new ways of connecting with your audience and other brands.In This Episode, You Will Learn:About storytelling and community creation (4:20)The importance of understanding consumers' why ( 5:50)Using social media for personalization and storytelling (9:00)What are data-driven avatars, and how can they help you grow your brand (12:10)Let's connect!LinkedInInstagramWebsite consultation
8. Give Yourself A Cookie. How To Create A Community Around Your Brand with Tiffany Lewis42:09The element that'll take your brand to the next level isn't the price, the design, or even the solution you bring to your audience. People identify with the value you serve; the more genuine it is in you, the more people will align and buy into it. In this episode, I'm joined by the extraordinary Tiffany Lewis to talk about values, community building, authenticity, and how to fill our tanks to make the leap of faith from corporate to entrepreneurship. Tiffany is a Le Cordon Bleu-trained chef, featured in The Food Network with Curtis Stone and Giada De Laurentiis, and the Founder and Chief Cookie Officer at Cookies with Tiffany, a company born from cookies' timeless, comforting, and joy-giving power.Throughout this episode, Tiffany talks about her transition from VP Field Marketing Manager of one of the world's largest banks to "cookiepreneur," the moment she realized she had all it takes to make that leap of faith and her unique approach to community building. We also discuss the importance of values and how our brand reflects them clearly. Additionally, we talk about Tiffany's brand name, why she chose Cookies "with" instead of "by" Tifanny, Tiffany's company's cornerstone, the idea of bringing people together around food, her philanthropic side, how she dealt with becoming a national success, and much more.Tune in and listen to episode 8 of Cultivating Wellness Media and learn more about Tiffany's unique approach to community building, authenticity, and entrepreneurship.In This Episode, You Will Learn:About Tiffany's brand and the choice of her company's name (2:10)Tiffany talks about the leap of faith from corporate to entrepreneurship (7:40)How it was for Tiffany to gain national notoriety with her company (11:30)Food brings people together to celebrate themselves, to feel closer, and to share their lives (18:20)Tiffany talks about her passion for giving back (22:00)Tips and advice to consider when starting your business (27:20)The importance of teamwork and surrounding yourself with experts (35:10)Connect with Tiffany:WebsiteInstagramLinkedInFacebookLet's connect!LinkedInInstagramWebsite consultation
7. A Holistic Approach to Business. Finance and Marketing Insights with Carlyn Bushman41:44Many entrepreneurs get lost in "focusing on a holistic approach to their business" because they think it means wearing ALL the hats. Although entrepreneurship is about wearing many hats, especially in the beginning, the goal must be to delegate as soon as the business grows and financials allow it. So, what does adopting a holistic approach mean? It means keeping an eye on four key areas: financials, technology, marketing, and management. In this episode, I'm joined by Carlyn Bushman, Expert Strategist and Entrepreneur, Educator, Founder of the Carlyn Bushman Consulting, and Co-Host of Start-Ups In Stilettos Podcast. Carlyn is a lifelong learner, owner of vast experience in tech, marketing, management, and business financials, and passionate about helping women launch and grow product and service-based businesses. She is also a mom, wife, former corporate executive, and small business owner. Throughout our conversation, you'll hear Carlyn's thoughts on the importance of authenticity in entrepreneurship, keeping ourselves updated, and having an eternal student mindset as business owners. Carlyn also talks about the benefits of adopting a holistic approach to business, highlights how crucial planning is for any business, and shares tips for preparing your company for holidays. We also discuss why every business owner must be in tune with their company's financials, how to fight the fear of spending money on external support, the importance of product profit analysis, and more.Tune in and listen to episode 7 of Cultivating Wellness Media and learn how a holistic approach to your business can utterly change your company's revenue and profit. In This Episode, You Will Learn:About Carlyn and her consulting company (3:10)How to be aware of time scarcity (12:00)Tips and advice to leverage your holiday sales (15:20)The importance of product profit analysis and how to do it (19:00)Why someone who has your back is essential in entrepreneurship (25:50)Why is it so scary to spend money on external support (34:00)Connect with Carlyn:WebsiteInstagramLinkedInLet's connect!LinkedInInstagramWebsite consultation