Share

cover art for From Immersive Theater to VR Innovation: Deirdre V. Lyons' Journey

Creative Innovators with Gigi Johnson

From Immersive Theater to VR Innovation: Deirdre V. Lyons' Journey

Season 3, Ep. 8

Today's guest is a true pioneer in the burgeoning field of virtual reality theater: Deirdre V. Lyons. She'll share her groundbreaking work in VR at the Ferryman Collective, such as her innovative productions like "Welcome to Respite" and "Gumball Dreams," and discuss the intricacies of producing entertainment ranging from films to webisodes. Deirdre shares the challenges of onboarding audiences to VR experiences and the quest for viable business models in the VR space. 


Guest: Deidre V. Lyons, Co-Founder, Producer, Director, Writer, Performer, Ferryman Collective


Deirdre Lyons has been in over 75 Film and Theatrical productions throughout the West Coast. In L.A., she formed T.H. Espian Productions with her partner Stephen Butchko. Their first production was the Los Angeles premiere of Escher's Hands, a dramatic work by Dawson Nichols that played for a six-week run at the Lillian Theater. The two went on to produce and perform in the award-winning short film Katrina; a web series called The Fantasy State; a documentary; and the critically acclaimed short film Good Behavior, which won Best Short Film at the Temecula Film Festival.


In 2016, she began working with immersive theater productions, she was part of the original cast of JFI Productions’ The Willows, which enjoyed three remounts due to its popularity. Other immersive projects include the JFI Productions’ Creep LA shows Entry, Lore, Awake, Haus of Creep, and Creep (2021). She was the “Lost Princess” in the final chapter of Speakeasy Societies Kansas Collection, and with a Spy Brunch weekend event entitled Cold War Lounge: the asset. Deirdre has participated in multiple activations, including one-night launch events for the movies Ma, Birds of Prey, and The Conjuring 3. She appeared at Comic-Con promoting Sacred Lies and AHS 1984. And was cast in Tyra Banks’ immersive world Model Land.  


Her Virtual Reality work began when The Willows was filmed and released as a 180 VR film on the Amaze app available through Steam, Oculus Rift, Oculus Go, Samsung Gear VR, Windows Mixed Reality (WMR), Viveport, and Google Daydream. She also appeared in Freakin’ Weekend, another 180 VR film from Amaze Productions. In 2019, she joined the ensemble cast of The Under Presents, a time and mind-bending immersive theater experience in VR that was selected as a finalist for an Emmy Award for Outstanding Innovation in Interactive Media, and won the VR Awards Experience of the Year. She was Prospera in a Shakespearean production from the same studio, Tender Claws, called The Under Presents: Tempest, a theatrical and technological first: a live, part scripted/part improvised, immersive theatrical experience that audiences attend from home, using a virtual reality headset that is experienced as a one-person show to small intimate audiences.


She then started producing live VR immersive theater experiences with a group of creatives that formed Ferryman Collective, including her husband Stephen Butchko, starting PARA and Krampusnacht, the latter a finalist for the PGA Innovation Award, and The Severance Theory: Welcome to Respite which premiered at Tribeca, went on to be an Official Selection of the 78th Venice International Film Festival, the Kaohsiung Film Festival, Anny Fest, Church of VR and is the winner of ‘Best Narrative Experience’ at London’s Raindance Film Festival, winner of XR Must ‘Best Live Experience,’ winner of 'Best ixi Experience' from Giioii as well as an ‘Immie’ for ‘Outstanding Achievement in Live Virtual Reality Production’ and a finalist for the 2022 PGA Innovation Award. It is currently in production for shows in Korea with Korean actors.


She is a teaching artist, speaker, and occasional lecturer at Chapman University. Gumball Dreams is Ferryman Collective’s fourth production, winning the audience award at SXSW for XR Exhibition Competition, it will have its international premiere at the 79th International Venice Film Festival and is her directorial debut.


Links of Note:

Deirdre: https://www.linkedin.com/in/deirdrevlyons and https://www.deirdrevlyons.com

Ferryman Collective: https://www.ferrymancollective.com

Instagram - ferrymanvr

Facebook - @FerrymanVR

Twitter - @Ferryman_VR

More episodes

View all episodes

  • 10. From Rhythm & Hues to Dancing Atoms: Saraswathi “Vani” Balgam

    45:07||Season 3, Ep. 10
    We have the pleasure of sharing the adventures of Saraswathi “Vani” Balgam -- from pioneering visual effects in India to founding her studio, Dancing Atoms, and mentoring future talents. From her early beginnings in the visual effects industry in India, Vani's drive and curiosity propelled her into careers at Rhythm & Hues and DreamWorks. Vani founded Dancing Atoms, a boutique studio that focuses on representing India and Southeast Asia, with a vision for bringing culturally unique content to a global audience.Join us as she shares her adventures in trust and transitions from visual effects to documentary filmmaking and children’s programming -- and building women’s creative leadership opportunities like the Woman Creators Program in collaboration with Epic Games. Guest: Saraswathi “Vani” Balgam, CEO/Creative Director, Dancing Atoms; Creative producer, Creator and Consultant; Head of the Women in Animation (WIA) India Collective, President of ASIFA India and founder of Epic’s Women Creators ProgramGuest: Saraswathi “Vani” Balgam, CEO/Creative Director, Dancing Atoms; Creative producer, Creator, and Consultant; Head of the Women in Animation (WIA) India Collective, President Emeritus of ASIFA India, and founder of Epic’s Women Creators ProgramSaraswathi ‘Vani’ Balgam is an Indian-born writer, director, self-taught photographer, and filmmaker. Her Indian and Southeast Asian cultural heritage and her experiences and memories from being an avid global traveler help her portray common humanity and unique journeys within her characters and stories. Her exposure to the film industry started at a young age when her father started a 2D animation studio within their family home, intending to create films that involved rich Indian culture and heritage for a global audience. This foundation of creativity is from her father, as well as her mother who is also vividly creative. While Vani started her career as a business development executive for CMM Studios Limited in Mumbai, India, she slowly rose through the ranks within the Southeast Asian film scene and was appointed as Executive Director and Founder of the Rhythm and Hues Asian Studios. While executive director, she managed employees across four studios in Kuala Lumpur, Mumbai, Hyderabad, and Taiwan which produced VFX for many major Hollywood films, such as ‘Life of Pi’, and ‘The Golden Compass’, which each won Rhythm and Hues Studios the Academy Awards for Best VFX in 2013 and 2008 respectively. Vani also served as the Head of Creative Management and Training for Dreamworks Studios in Shanghai, China. Vani founded Dancing Atoms Studio in 2015 to create amazing stories with unforgettable and different characters. She actively encourages community development all around the world. She is currently the president of Women in Animation - India Collective. She was also the president of Asifa India, a non-profit organization that has been dedicated to the art of animation for over two decades. Vani has been a mentor for several Epic Games Unreal Engine Fellowships programs and has produced over 120+ short films. Vani coined the Unreal Epic Games Women Creators Program for India & SE Asia intending to inspire and train women creators and form a community of creators. She was also the Creative Program Director of the UEFN Women Creators Program.Links:Dancing Atoms: https://www.dancingatoms.com/Instagram: https://www.instagram.com/dancingatoms1/ Vani on LinkedIn: https://www.linkedin.com/in/vanibalgam/ IMDB: https://www.imdb.com/name/nm3752718 2021 Article: https://www.animationxpress.com/animation/saraswathi-vani-balgam-delves-about-her-journey-current-projects-and-everything-in-between/2023 Animation World Network: https://www.awn.com/animationworld/saraswathi-buyyala-balgam-unreal-engine-paving-way-women-creatorsFind The Show at our Website and on Your Favorite PlayersApple Podcasts SpotifyGoogle PodcastsYouTubeAmazon MusicOvercast
  • 9. A Creative Maestro: Mark Brymer Talks Show Production and Choral Arranging

    37:05||Season 3, Ep. 9
    I'm joined by the multitalented Mark Brymer, a creative entrepreneur with hands-on expertise in turning musical concepts into spectacular shows. Mark brings a wealth of experience — from arranging a vast collection (400,000) of choral pieces with Hal Leonard to producing dazzling shows in theme parks. We’ll get a deeper look at his journey from high school passion to creating WOW! Entertainment and its creative team. Alongside his success, Mark's story is one of adaptation, learning, and consistent building. Guest: Mark Brymer, President, Wow! EntertainmentWorking in New York City, Los Angeles, and Dallas, turnkey producer Mark Brymer has carved out a singular profile as the man who can arrange almost anything in entertainment. In his successful, decades-long career, the music producer, theatrical producer, author, arranger, orchestrator, and composer has stayed relevant and kept busy in the ever-shifting entertainment industry by seeing change as an opportunity for growth.Most recently, when Six Flags Entertainment Corporation became interested in the explosion of immersive/in-person experiences, they called Mark. Now, he’s premiering bringing the captivating Halloween experience, Dr. H.H. Holmes' FREAKSHOW at the Six Flags Over Texas theme park. Mark’s groundbreaking Dr. H.H. Holmes' FREAKSHOW promises to raise the bar for theme park theatrical productions by employing Broadway talent in the production.Over the years, Mark has parlayed his gifts as a musical arranger and composer into a vastly varied career in the entertainment industry. He is a global trailblazer in both the children’s music education and entertainment industries with such clients as McGraw-Hill, Disney, Warner Bros., Hal Leonard, Music Theater International, and Rhino Records. Mark co-wrote and produced the title song, “Digga Digga Dog,” for Disney Film Studios’ 102 Dalmatians, starring Glen Close. He’s written and produced over 150 live production musical shows for Six Flags theme parks. In addition, he’s written, produced, and mixed scores for the dinner/arena attractions Pirate’s Voyage and Dolly Parton’s Stampede. Since 1995, Mark has headed up the full-service music and live theatrical show production company, WOW! Entertainment, Inc.The through line in Mark’s diversely-accomplished career is his passion for family-oriented entertainment. It’s a path he stumbled upon after discovering as a college piano major that he loved arranging, and he embraced the full spectrum of arranging and performing opportunities that came his way. Eventually, Mark landed a gig playing piano at theme parks, and this led to a myriad of opportunities in the theme park theatrical space. To steady his income while working in the mercurial world of theme park productions, Mark made inroads in the choral market. He became an exclusive staff choral arranger for Hal Leonard in 1983.Links: info@wowentertainment.nethttps://www.markbrymer.com/LinkedIn: https://www.linkedin.com/in/mark-brymer-b22411170/Hal Leonard: https://www.halleonard.com/biography/102/mark-brymer
  • 7. Risk, Reward, and Representation in Hollywood with Harry Abrams

    34:38||Season 3, Ep. 7
    In this conversation, we are joined by a long-time innovator and entrepreneur in talent management — Harry Abrams. At the venerable age of 88, Harry reflects on a career where passion eclipsed paychecks, taking a step into adventure from lawnmower manufacturing in Indiana and instead taking a gutsy $40/week step into the glitz and competitiveness of Hollywood talent agencies.After saying no to the storied William Morris Agency and yes to the illustrious MCA, Harry's journey has been anything but ordinary. Abrams not only grew his company to over 150 employees but also prided himself on nurturing the next generation of industry leaders. Our conversation traverses his pursuit of new territories in technology and social media, as well as insights into business risks and creating your own competition. We'll explore how Abrams has not only been a talent agent and business leader, but also an author, an arts community supporter, and a link to creative arts in LA and New York.Guest: Harry Abrams, Founder and Past President/Chief Executive Officer, Abrams Artists AgencyAfter graduating with a B.S. in Business Administration from UCLA, in 1957, he worked in Indiana for a company that sold lawnmowers. In 1958, he joined MCA Artists, which was then a talent agency. Mr. Abrams started at an entry-level position in the mailroom of MCA for forty dollars a week and rose quickly to become an administrative assistant in its television department. He was promoted to become an agent in the television department and remained at MCA until 1962, when the company was forced to divest itself of its talent agency division due to an anti-trust action against MCA's parent company. It was at this time that Mr. Abrams and Noel Rubaloff decided to start their own specialized talent agency named Abrams-Rubaloff & Associates in Los Angeles.  Intrigued by the rich theatrical environment of New York City, Abrams opened a branch of the agency on the East Coast in 1966. The success of Abrams-Rubaloff & Associates propelled him to establish Abrams Artists Agency, a full-service agency catering to motion pictures, television, literary works, theater productions, and commercials. Through the years, Abrams discovered and nurtured countless talents, showcasing his keen eye for spotting promising actors and performers. Notable names who have benefitted from Abrams' expertise include Jennifer Lopez, Kerry Washington, Liam Neeson, Sterling K. Brown, and Katie Holmes, among many others.After selling Abrams Artists Agency in 2018, Abrams co-wrote with Rod Thorn his memoir and business book, "Let’s Do Launch: A Hollywood Agent Dishes on How to Make Your Business and Career Take Off'.Recognized as one of "The 500 Most Influential People in Los Angeles" in 2016 and 2017 by The Los Angeles Business Journal, Harry Abrams continues to actively contribute to the arts community, serving on the Board of Directors of prestigious organizations such as The Center Theatre Group and The Los Angeles Fraternity of Friends.Links of Note:Let’s Do Launch: A Hollywood Agent Dishes on How to Make Your Business and Career Take Off": https://www.amazon.com/Lets-Do-Launch-Hollywood-Business/dp/1899694129Abrams Artists Agency (now A3 Artists Agency): www.linkedin.com/company/a3-artists-agency and https://www.a3artistsagency.com
  • 6. Creating New Musical Instruments . . . with Mike Butera

    50:46||Season 3, Ep. 6
    Mike Butera has gone on some intriguing journeys, connecting music performance passions, philosophy and sound studies, and tech in creating new musical instruments for regular people to get into music. He shares his path to launching Artiphon after years in academic circles, ways he learned how to market new devices and thrive with Kickstarter, and how the adventure is going so far as they get ready to release the Chorda in late 2023. Guest: Dr. Mike Butera, Founder & CEO, ArtiphonDr. Mike Butera is the founder & CEO of Artiphon, a music tech company designing smart instruments that anyone can play. Mike received his Ph.D. in Sound Studies from Virginia Tech and was a professor of Sociology and Philosophy for 6 years. Prior to founding Artiphon, Mike was a consumer electronics product designer, a touring musician, and a public speaker in music & technology. What are you most passionate about with your current work? : Inspiring people to be musical for just a minute every day!Links:https://artiphon.comhttps://www.linkedin.com/in/mikebutera/https://www.facebook.com/Artiphon
  • 5. Discovering New Artists and Building Your Own Path . . . with Jason Kramer

    56:58||Season 3, Ep. 5
    Jason Kramer shares his journey to being an EMT during the AIDS Epidemic, LA Riots, and Northridge Earthquake to Fox Sports to KLOS and KCRW. He talks about the magic of Sunday nights, how he created and drove his own luck through persistent work, asking for opportunities, and taking on new challenges. He shares a bit of his experience being present during the inception of Billie Eilish, including being in the opening scene of her documentary and playing himself in three movies. Jason discusses his various creative pursuits, including photography, directing videos, and teaching.Guest: Jason Kramer, KCRW DJ, Music Supervisor, Photographer, and EducatorFor the last 20 years, Jason Kramer has been in the field of music and radio. Born and raised in Los Angeles, California, Kramer worked as an EMT during the late 80s and early 90s; and through the 1992 Los Angeles riots. After changing his career as a medic in the hard streets of LA for ten years, he decided to work in radio starting in 1992 on KLOS, screening calls for the widely popular "Seventh Day." From that point on, Jason realized that music and radio were his calling.During his transition, he started off with a stint working with SoCal favorites Sublime and their label Skunk Records. In 1996, he moved on to Fox Sports TV as their full-time music supervisor for 6 years, leading him to become a show producer on Fox Sports Radio. He has also worked in various other aspects of music including management, radio DJ, publishing, creative consulting, music photography, education, and as a music supervisor. Jason started off as a KCRW volunteer in the mid-90s and has been on air since 1997 during a show called The Lab. You can hear Jason on his weekly show on Sunday nights on KCRW and KCRW.com, and can be found playing himself on several films and TV shows in the past few years. Links:KCRW: https://www.kcrw.com/music/shows/jason-kramerX: https://twitter.com/kcrwkramerIMDB: https://www.imdb.com/name/nm2625239/Wikipedia: https://en.wikipedia.org/wiki/Jason_KramerFacebook: https://www.facebook.com/jason.kramer.37LinkedIn:  https://www.linkedin.com/in/liquidcourage/
  • 4. Building VR Community through Learning . . . with Dominique Wu

    48:11||Season 3, Ep. 4
    Dominique Wu is a real leader in bringing together education and VR for regular people. She's created the XReality Pro program. She'll talk about what it's like to be an immigrant in the United States as a creative, a different story than we've had a lot of guests share. And she'll also talk about how an early out-of-body experience in some ways set the table for her to come into the virtual reality space and why she's so passionate about it. Sign up for XReality Prof if you'd like to connect with other people who are doing amazing things in VR.Guest: Dominique Wu, Founder, XReality ProWith over a decade of UX design experience for 3D spaces, I am the founder of Hummingbirdsday Design Studio and XReality Pro (xrealitypro.com), where I create immersive and engaging XR solutions for various industries and domains. As an XR specialist, I have expertise in developing VR Unity prototypes, designing XR user interfaces and interactions, and conducting XR user research and testing. As an XR education innovator and leader, I also run the XReality group on Meetup.com, host events for XR industry leaders and enthusiasts, and speak at notable conferences and universities. Through XReality Academy, I educate and mentor aspiring and experienced XR designers on XR experience design and prototype curriculums. My passion is to explore the possibilities and potentials of XR and to empower others to do the same.What are you most passionate about with your current work? : Empowering 1 Billion XR Creators into Spatial ComputingLinks:https://xrealitypro.com/http://hummingbirdsday.com/https://www.meetup.com/pro/xreality-academy/https://discord.gg/KxtQrnd8cXhttps://www.linkedin.com/company/xrealitypro/https://www.instagram.com/xrealitypro/https://twitter.com/xreality_pro
  • 3. If I’m Going to Keep Evolving . . . with Peter Kiesewalter, The Moth Project

    55:30||Season 3, Ep. 3
    Peter Kiesewalter creates at the divergent edge -- at the intersection of art and science. In this case, he's working at the edge of ecology and biology along with music and location-based entertainment with The Moth Project. It's a live experience in beautiful places with the stories of moths and their lives to music. Over his varied career in music, he has worked to keep evolving . . . from clarinet to klezmer to ABC News music to all sorts of arranging and composing. He shares his journey and invites us to think more expansively about what it means to create music, take risks, and grow over time in a creative career.Guest: Peter Kiesewalter, Artist and Instrumentalist, The Moth ProjectPeter Kiesewalter studied clarinet and saxophone performance at Ottawa University. He moved to New York City in 1997 and has worked as a touring/recording musician, composer, arranger, Music Director, and producer ever since, most notably with his East Village Opera Company project which signed to Decca/Universal in 2005, garnered much acclaim (“highbrow and brilliant” – New York Magazine Approval Matrix) and a GRAMMY nomination for their modernist take on classic Opera repertoire. He splits his time between Brooklyn with his three children and an upstate NY 18th-century farmhouse that he bought and renovated with his partner Whitney La Grange.What are you most passionate about with your current work? : The message that the simple act of "paying attention" to the natural world can have a profound impact on our planet.Links:The Moth Project - https://www.mothprojectlive.comLinkedIn - https://www.linkedin.com/in/peter-kiesewalter-062a7a8East Village Opera Company - https://www.facebook.com/profile.php?id=100063550578140Find The Show at our Website and on Your Favorite PlayersApple Podcasts SpotifyGoogle PodcastsYouTubeAmazon MusicOvercastWant to be a guest? Enjoy more information at this link. 
  • 2. Ask the Right Questions . . . with Isaac Saldana, CEO, Memo

    40:36||Season 3, Ep. 2
    Isaac Saldana leans on two core values: asking the right questions and humility. Along with a good friend, he launched several companies. And several failed -- until he launched SendGrid in 2009. After learning to hire up with strong CEOs, the company went public in 2018. Since then, he has gotten an Executive MBA, launched Joy Labs, and now is a few years into Memo, which launches with its first 200 users soon. He shares his stories of discovery of his passion through a nudge from his high school guidance counselor and all that he has learned along the way.Guest: Isaac Saldana, CEO, MemoIsaac Saldana is an impressive entrepreneur who co-founded SendGrid—a venture acquired for $3 billion in 2018. He is passionate about discussing some unique challenges he had to overcome in order to find success as an entrepreneur, and his advice for others who are dealing with the same issues. Born in the U.S. but raised in Mexico from a young age, Isaac possessed all the traits that could have made him a natural leader - intelligent, decisive, creative - but he struggled with shyness, introversion, and the complexities of self-promotion, which made building a personal brand an uphill battle. Isaac's immigrant background also meant that he had to confront these challenges without a safety net. This led him to experience firsthand the common struggles faced by countless entrepreneurs and creatives: not knowing how to effectively showcase their talents, lacking the time and resources to navigate the intricacies of personal branding, and feeling that their natural personalities may not fit the mold of traditional influencers. Despite these challenges, Isaac excelled academically and was able to find success, but his story sheds light on an intriguing aspect of entrepreneurship—the current methods of personal branding don't work for everyone, resulting in exceptional individuals like him remaining relatively unknown, even to this day. Now he’s determined to address this issue with his next venture and find a way to level the playing field for those facing similar struggles. By tackling the barriers of knowledge, time, resources, and natural charisma that often hinder self-promotion, his goal is to help entrepreneurs and creatives who truly deserve recognition navigate the obstacles of personal branding and empower them to leverage their unique talents and expertise.Mentioned Links:Memo.comRich Dad, Poor Dad Rich Dad Poor Dad: What the Rich Teach TheirKids About Money That the Poor and Middle Class Do Not! Contact: Jon Bleicher, jon@prospectpr.comPhoto Credit: Juan Carlos ArianoAbout Creative Innovators PodcastIn the Creative Innovators podcast, innovators and creators share stories of how they create and reimagine.In each episode, host and change agent Gigi Johnson interviews a different changemaker from a wide range of industries, including creative industries, software, education, sciences, and social innovation. The guests share their stories of how they became passionate about innovation and how they have transformed their businesses and communities.Https://creativeinnovatorspodcast.com