Creating Suade Motion

An innovative GTM Engineer. Listen for unique insights around event and community based lead generation. You'll love this one

In this episode of the Suade Motion podcast, host Matthew Terry sits down with sales consultant Ken Lundin to cut through the noise of modern lead generation and uncover what really drives scalable business growth. Together, they break down why most revenue bottlenecks actually stem from flawed discovery and qualification processes rather than poor closing skills, and how misaligned sales tech stacks create friction across go-to-market teams. Ken shares counterintuitive strategies for transforming compensation into true behavior modification, shifting away from "unicorn" salespeople in favor of repeatable systems, and leveraging an automated "enforcement loop" to turn real Voice of Customer data into your ultimate competitive advantage.

Luke Eggerton is exceptional. Talented, driven, and charismatic. You'll learn how an expert cold caller thinks in this episode. You'll learn how to navigate the new world of artificial intelligence sales tools, and what they mean for cold callers.

He's more than a fractional sales executive he's a key that unlocks scalable systems and teams that can bring in the right type of growth inside a business. Take a listen to his points of view.