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Crazy Smart Asia
Building an empire inspired by the K-pop business model, with Tier One Entertainment’s Tryke Gutierrez
Season 10, Ep. 1
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“We want them to be masterful, to look like superstars,” says Tryke Gutierrez, the co-founder and CEO of Tier One Entertainment, an esports and entertainment company, on the Crazy Smart Asia podcast. In conversation with Gen.T’s Chong Seow Wei, Gutierrez shares why he’s inspired by the K-pop business model, how leadership is the only truly scalable element in business and how his approach to life is a blend of Japanese and Filipino cultures.
00:00 Introduction to Crazy Smart Asia
00:37 Meet Tryke Gutierrez: from gamer to entrepreneur
01:21 Quickfire questions
02:08 Early life and influences
03:40 Gaming and cultural influences
06:56 Inspirations and mentors
10:05 Strategic career moves
16:15 Challenges in managing young talent
17:23 Guiding young talents
18:04 Handling disappointments
19:23 The free-spirited nature of young talent
19:59 Mental health in esports
21:36 Building a dynasty
22:33 Rest and recovery for players
24:11 Balancing business with passion
25:55 Adapting to changing times
27:10 The K-Pop business model in esports
33:32 The reality behind the scenes
36:20 Final thoughts and reflections
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