Guest: Tatyana Huseynova

How do you know if your personal frustration is a real market opportunity? In this episode, Ethan Decker and <a href="https://www.linkedin.com/in/tatyana-huseynova/" rel="noopener noreferrer" target="_blank">Tatyana Huseynova</a> unpack the early thinking behind a niche consumer product idea in the outdoor sports space. The problem is specific. The category is crowded. The need is under-addressed. The discussion covers how to evaluate demand, where to find early signals of interest, how to think about market size without perfect data, and how branding can create differentiation in a space full of generic alternatives. If you’ve ever considered launching a product based on your own experience, this episode offers a grounded look at what to do next—and what to test before you invest too much time or money.<h3> </h3><h3>Main Topics</h3><ul><li>Identifying unmet needs through lived experience</li><li>Niche CPG opportunities in saturated markets</li><li>Qualitative vs. quantitative market research</li><li>How to size a potential market before launching</li><li>Premium branding in everyday product categories</li><li>Yeti coolers and value-based pricing</li><li>Stanley tumblers and functional repositioning</li><li>Gender gaps in product design (tampons, athletic gear, crash test dummies)</li><li>When to build a lifestyle brand vs. a scalable CPG company</li><li>Expanding from a niche solution into a broader brand platform</li></ul><h3> </h3><h3>Brands and References Mentioned</h3><ul><li>Mozilla –<a href="https://www.mozilla.org/" rel="noopener noreferrer" target="_blank"> https://www.mozilla.org</a></li><li>Firefox –<a href="https://www.mozilla.org/firefox" rel="noopener noreferrer" target="_blank"> https://www.mozilla.org/firefox</a></li><li>Yeti –<a href="https://www.yeti.com/" rel="noopener noreferrer" target="_blank"> https://www.yeti.com</a></li><li>Stanley –<a href="https://www.stanley1913.com/" rel="noopener noreferrer" target="_blank"> https://www.stanley1913.com</a></li><li>Volvo (vehicle safety and crash test models) –<a href="https://www.volvocars.com/" rel="noopener noreferrer" target="_blank"> https://www.volvocars.com</a></li><li>Neptune Mountaineering –<a href="https://neptunemountaineering.com/" rel="noopener noreferrer" target="_blank"> https://neptunemountaineering.com</a></li><li>Christy Sports –<a href="https://www.christysports.com/" rel="noopener noreferrer" target="_blank"> https://www.christysports.com</a></li><li>Cover Brand Spotify Playlist (cover songs mentioned on the podcast): <a href="https://open.spotify.com/playlist/coverbrand" rel="noopener noreferrer" target="_blank">https://open.spotify.com/playlist/coverbrand</a></li></ul> If you’re sitting on a product idea that solves a problem you’ve personally experienced, this episode is worth your time. The key question isn’t whether the idea is clever. It’s whether enough people share the problem—and whether you can build something better, not just different.Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by <a href="https://www.bicurean.com/" rel="noopener noreferrer" target="_blank">BiCurean.com</a>

Niche or Noise

Guest: Christy O'Connor

Thinking about moving your brand upmarket? This episode is a masterclass in how luxury actually works. Ethan Decker and <a href="https://www.linkedin.com/in/christy-o-connor-87b5b54" rel="noopener noreferrer" target="_blank">Christy O’Connor</a> explore what separates premium and luxury brands from the rest, how affluent customers think and behave, and why white-glove service is as much about systems as it is about personal attention.You’ll learn how luxury brands signal value through design and behavior, why personalization beats automation when it’s done right, how AI can support high-touch experiences behind the scenes, and when a full rebrand is worth the risk. Ideal for founders, consultants, marketers, and service businesses looking to elevate their brand without losing credibility—or their minds. <h3>Main Topics</h3><ul><li>The difference between mid-market, premium, and luxury price tiers</li><li>Psychographics of luxury and super-premium customers</li><li>Why luxury brands increase value instead of discounting</li><li>The “luxury playbook” used by brands like Hermes, Gucci, and Louis Vuitton</li><li>Brand “body language” and why visuals communicate before words</li><li>High-touch service vs automation (and where AI actually helps)</li><li>Preference management, personalization, and bespoke experiences</li><li>Gift-driven purchasing and couple dynamics in luxury buying</li><li>When to renovate a brand vs tear it down and rebrand</li><li>Brand equity as “home equity”: don’t destroy what still has value</li><li>Why memorability beats differentiation in most markets</li></ul><h3> </h3><h3>Brands, Examples &amp; References Mentioned</h3><ul><li>Hermès – Luxury retail playbook</li><li>Gucci – Premium brand experience standards</li><li>Louis Vuitton – Luxury retail signaling</li><li>Bugatti – Ultra-luxury brand cues</li><li>Balenciaga – Fashion luxury aesthetics</li><li>Michelin-Star Restaurants (e.g., Frasca Food &amp; Wine, Boulder) – High-touch service examples</li><li>La-Z-Boy – Brand equity and thoughtful rebranding</li><li>Coca-Cola – Market penetration example</li><li>Volkswagen Touareg – Naming and memorability cautionary tale</li><li>Saturday Night Live – Luxury advertising parody (playbook recognition)</li></ul> Luxury isn’t about being louder or fancier—it’s about making people feel understood, remembered, and cared for. The systems do the work so the experience feels effortless. Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here! Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by <a href="https://www.bicurean.com/" rel="noopener noreferrer" target="_blank">BiCurean.com</a>

Luxury Isn’t Louder 

Guest: Sebastian Hidalgo

Brand people love novelty.Buyers… not so much. In this episode of Cover Brand, Ethan sits down with <a href="https://www.linkedin.com/in/sebastian-dp-hidalgo/" rel="noopener noreferrer" target="_blank">Sebastian Hidalgo</a>, co-founder of Durindal, to talk about why some brands endure while others keep tripping over their own “fresh ideas.” The conversation opens with AC/DC (as all serious brand conversations should), and the famous Angus Young quote about having 13 albums that sound exactly the same. Which, it turns out, is one of the clearest explanations of brand consistency you’ll ever hear.From there, Ethan and Sebastian connect the dots between music, memory, and market reality—why brands that “stay in their lane” are easier to remember, easier to buy, and harder to replace. They also dig into defense tech, B2B branding, and why credibility is built through repetition, not reinvention.This episode is a reminder that most branding mistakes don’t come from doing too little—they come from changing too much.<h2> </h2><h2>Main Topics</h2><ul><li>Why AC/DC is secretly a branding masterclass</li><li>Consistency vs. creativity (and why it’s a false tradeoff)</li><li>What marketers misunderstand about “getting bored” with their own brand</li><li>How credibility is built in defense tech and other high-stakes B2B categories</li><li>Why brands don’t need to surprise people—they need to be recognizable</li><li>The danger of confusing internal fatigue with external wear-out</li></ul><h2> </h2><h2>Brands, Tools &amp; References Mentioned</h2><ul><li>AC/DC — the accidental case study in brand consistency</li><li>Coca-Cola — no one complains it tastes the same every year</li><li>Durindal — Sebastian Hidalgo’s defense tech consulting firm - <a href="https://www.durindal.com/" rel="noopener noreferrer" target="_blank">https://www.durindal.com/</a></li><li>Cover Brand Covers Playlist (Spotify) <a href="https://open.spotify.com/playlist/6h4QzTqrtn9DIAPvdn1iCI" rel="noopener noreferrer" target="_blank">https://open.spotify.com/playlist/6h4QzTqrtn9DIAPvdn1iCI</a></li></ul><h2> </h2><h2>Who This Episode Is For</h2><ul><li>Brand leaders tempted to “refresh” things that are already working</li><li>B2B and defense tech marketers navigating trust-driven categories</li><li>Anyone who’s ever said, “We need something new” without being able to explain why</li></ul><h2> </h2><h2>Final Takeaway</h2>If people recognize your brand, you’re doing something right.If they’re bored of it… that might just be you.Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com

Consistency Beats Novelty

Guest: Shez Mehra

Most brands spend a fortune polishing what customers see. Very few think about what customers hear. In this episode of Cover Brand, Ethan sits down with <a href="https://www.linkedin.com/in/shezmehra/" rel="noopener noreferrer" target="_blank">Shez Mehra</a>—DJ turned multisensory troublemaker—to unpack why sound is one of the most overlooked (and most powerful) tools in branding. From marble bathrooms with zero acoustic privacy to forgettable ads no one is watching, Shez and Ethan make the case that sound isn’t decoration. It’s strategy.And spoiler alert: most brands are leaving massive value on the table. Main Topics<ul><li>How a DJ career became brand strategy</li><li>Sound is how brands make people feel</li><li>The most neglected moments matter most</li><li>Why most ads are technically “fine” and strategically invisible</li><li>Category sameness can be a trap</li><li>Standing out doesn’t mean being loud.</li><li>Sonic branding isn’t just for ads</li></ul><h3> </h3><h3>Brands, tools &amp; references mentioned</h3><ul><li>Raina — multisensory sound and music design for physical spaces</li><li>Honk Mobile — parking app example of thoughtful sound UX</li><li>Nokia ringtone — proof that repetition + sound = memory</li><li>Arby’s — “We have the meats” as sonic branding done right</li><li>Domino’s — great ads, forgotten slogan (because silence)</li><li>Disney — line design as part of the experience</li></ul> If you want people to remember your brand when they’re not looking at it, you’d better think about how it sounds.Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com

Multisensory Branding

Guest: Casey Hill

Most marketing teams are still trying to choose sides: brand or performance, creativity or data, vibes or dashboards.That’s adorable. And wildly inefficient. On this episode of Cover Brand, I sit down with <a href="https://www.linkedin.com/in/caseyhill/" rel="noopener noreferrer" target="_blank">Casey Hill</a> of Do What Works to unpack how demand actually gets created, why SEO is still misunderstood, and how A/B testing at massive scale reveals what marketers think works versus what actually does.We dig into why common forms of social proof often backfire, how attribution models oversimplify human behavior, and why buyers don’t experience marketing in funnels—they experience it like real people with context, memory, and skepticism.This is a shop-talk episode for anyone who’s tired of chasing short-term wins that quietly erode long-term growth.<h3> </h3><h3>Main Topics</h3><ul><li>Why brand and performance aren’t opposites (they’re roommates)</li><li>How DoWhatWorks analyzes thousands of real A/B tests across major brands</li><li>What SEO really does (and doesn’t do) for demand creation</li><li>Why common social proof elements (logo bars, star ratings, badges) often lose tests</li><li>The danger of cheap signals vs. costly, credible proof</li><li>Attribution models vs. how humans actually decide</li><li>Why removing “best practices” sometimes improves conversion</li><li>How personalization and relevance beat generic “impressive” branding</li></ul><h3> </h3><h3>Examples &amp; Case Studies Discussed</h3><ul><li>Jotform — removing third-party review badges improved performance</li><li>Dropbox — logo bars tested and removed despite “impressive” clients</li><li>Clay — logo bars linked to detailed case studies performed better</li><li>Spotify — full homepage rebrand testing</li><li>Sage — industry- and company-size-based homepage personalization</li><li>Hotels.com — experimentation and trust signal optimization</li><li>At-scale testing references: Nike, Disney, Netflix, NFL, MLB</li></ul><h3> </h3><h3>Resources &amp; References</h3><ul><li>DoWhatWorks (Casey’s company &amp; testing platform): <a href="https://www.dowhatworks.io?utm_source=chatgpt.com" rel="noopener noreferrer" target="_blank">https://www.dowhatworks.io</a></li><li>DoWhatWorks Insights &amp; Research: <a href="https://www.dowhatworks.io/blog" rel="noopener noreferrer" target="_blank">https://www.dowhatworks.io/blog</a></li><li>DoWhatWorks Newsletter (Substack): <a href="https://dowhatworks.substack.com?utm_source=chatgpt.com" rel="noopener noreferrer" target="_blank">https://dowhatworks.substack.com</a></li><li>Casey Hill on LinkedIn: <a href="https://www.linkedin.com/in/caseyhill" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/caseyhill</a></li><li>Wayback Machine (Web Archive) — historical website versions: <a href="https://web.archive.org" rel="noopener noreferrer" target="_blank">https://web.archive.org</a></li><li>Review &amp; Social Proof Platforms Referenced:</li><li>G2 —<a href="https://www.g2.com" rel="noopener noreferrer" target="_blank"> https://www.g2.com</a></li><li>Capterra —<a href="https://www.capterra.com" rel="noopener noreferrer" target="_blank"> https://www.capterra.com</a></li><li>Trustpilot —<a href="https://www.trustpilot.com" rel="noopener noreferrer" target="_blank"> https://www.trustpilot.com</a></li><li>Book Referenced: <a href="https://bookshop.org/a/90423/9780205609994" rel="noopener noreferrer" target="_blank">Influence by Robert Cialdini</a></li><li>Cover Brand Spotify Playlist (cover songs mentioned on the show): https://open.spotify.com/playlist/6h4QzTqrtn9DIAPvdn1iCI?si=tr1zrnnBSaqif-xmEIpaZQ</li></ul> <h3>Who This Episode Is For</h3><ul><li>Founders wondering why growth stalls the second spend slows</li><li>Marketers stuck between “brand people” and “performance people”</li><li>SEO leaders tired of being treated like technical support</li><li>Anyone suspicious that “best practices” are mostly just habits with good PR</li></ul><h3>Final Takeaway</h3>You don’t optimize your way into being remembered.You build memory—and then performance finally has something to stand on.Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by <a href="https://www.bicurean.com/" rel="noopener noreferrer" target="_blank">BiCurean.com</a>

Growing Tusks

Guest: Matteo Schaffner

Ready to make your brand stand out in a noisy market? This episode is packed with strategies for entrepreneurs and marketers looking to build unforgettable brands. <a href="http://www.linkedin.com/in/matteoschaffner" rel="noopener noreferrer" target="_blank">Matteo Schaffner</a> shares the journey of launching "Minga," a freeze dried fruit brand rooted in Latin American community and sustainability, while Ethan Decker delivers science-backed insights on what makes brand identity truly memorable. Learn the secret to choosing distinctive names, colors, and packaging, and why having a backstory powers internal brand culture. Ideal for founders, brand strategists, and anyone looking to add unique value to a commodity product. Listen for practical examples, creative brainstorming, and expert branding advice that can take your project from idea to iconic.Optimize your brand for recognition and recall, discover how being different can be your strongest asset, and get inspired by real-world stories of brand innovation.Main Topics:<ul><li>The importance of brand identity ("Big B" vs "Little B" brand)</li><li>The process and challenges in building a consumer brand from raw materials</li><li>Freeze dried vs dehydrated fruit: differentiating your product</li><li>How to choose standout brand names, logos, and colors</li><li>Making your packaging do the heavy lifting in retail and online environments</li><li>Why your brand backstory matters—and who it’s really for</li><li>Distinctiveness vs relevance: Defying category conventions for brand success</li><li>Real-world branding examples (Starbucks, Geico, Apple, Theo, Panda Cheese)</li><li>Practical advice for testing and refining brand elements in market</li></ul> Links to Additional Resources:<ul><li><a href="https://open.spotify.com/playlist/coverbrandcoversongs" rel="noopener noreferrer" target="_blank">Cover Brand Spotify Playlist</a> – Featuring cover songs mentioned on the podcast</li><li><a href="https://theochocolate.com/" rel="noopener noreferrer" target="_blank">Theo Chocolate</a> – Example chocolate brand discussed</li><li><a href="https://blog.danreitz.com/a-comprehensive-history-of-all-the-things-you-are/" rel="noopener noreferrer" target="_blank">All the Things You Are history.</a></li></ul> If you’re launching a new consumer brand or refreshing your current identity, this episode is a must-listen! Apply these insights to stand out from competitors and build lasting customer recognition. Curious about how brand science can transform your business? Visit appliedbrandscience.com for deeper dives and resources. Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here! Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by <a href="https://www.bicurean.com/" rel="noopener noreferrer" target="_blank">BiCurean.com</a>

Meaning and Memorability

Guest: Krista Michener

How do you grow a medical practice that stands out—while staying true to your values and meeting untapped patient needs? In this episode, Ethan Decker and <a href="https://www.linkedin.com/in/krista-michener-b09402189/" rel="noopener noreferrer" target="_blank">Krista Michener</a> dive deep into the business and branding of integrative health. Krista reveals how she evolved AHP Integrative Health from a self-pay clinic for uninsured communities to a sought-after healing destination for chronic Lyme and more. She and Ethan unpack actionable strategies for marketing in a niche medical field, the power of segmentation and targeting, and why modeling your business after cross-industry examples can accelerate your growth. If you’re a healthcare provider, entrepreneur, or anyone looking to scale purposefully, this episode will give you the tools and confidence to market smarter, build your tribe, and design a business you love. Listen for practical insights you can implement right now to grow your service-based brand, clarify your positioning, and future-proof your operations. Main Topics Covered:<ul><li>How AHP Integrative Health blends alternative and traditional medicine</li><li>Krista’s shift from affordable care to integrative healing—rooted in her local Amish and farmer communities</li><li>Managing growth: Stopping marketing, hiring challenges, and scaling responsibly</li><li>Marketing strategies for niche medical practices (chronic Lyme expertise, multi-state reach)</li><li>Leveraging business models from other industries (the “white label” approach)</li><li>How to find and connect with mentors to model your business on success</li><li>Outsourcing and “buying back your time” so you can focus on your strengths</li><li>Overcoming limiting beliefs—owning your value as a provider</li><li>Actionable next steps for medical entrepreneurs and business owners</li></ul> Links to Additional Resources:<ul><li><a href="https://ahpintegrativehealth.com/" rel="noopener noreferrer" target="_blank">AHP Integrative Health</a></li><li>Books Mentioned:<a href="https://buybackyourtime.com/" rel="noopener noreferrer" target="_blank"> Buy Back Your Time by Dan Martell</a></li><li><a href="https://www.ilads.org/" rel="noopener noreferrer" target="_blank">International Lyme and Associated Diseases Society (ILADS)</a></li><li>Business Model Inspiration:<a href="https://www.investopedia.com/terms/w/white-label-product.asp" rel="noopener noreferrer" target="_blank"> What is White Labeling? (Investopedia)</a></li></ul> Ready to create a more impactful, sustainable brand? Reflect on your business model, reach out to an industry mentor, and start taking small steps toward your vision today. If you enjoy the episode, share your favorite insight on social and tag us! Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here! Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by <a href="https://www.bicurean.com/" rel="noopener noreferrer" target="_blank">BiCurean.com</a>

Actionable Strategies

Guest: Debbie Huttner

Are you a service-based business or financial advisor looking to break through to your next level of growth—without losing what makes your work special? This week's episode of Cover Brand is for you. <a href="https://www.linkedin.com/in/debbie-herz-huttner-jd-mba-cfp%C2%AE-863b3918/" rel="noopener noreferrer" target="_blank">Debbie Huttner</a> of Pearl Wealth joins Ethan Decker for a candid conversation about growing a high-trust business through reputation, authenticity, and the courage to simply ask for referrals from delighted clients. Discover how “branding” extends far beyond logos and colors—it's woven into every interaction, every touchpoint, and every reputation-building move you make. You’ll learn actionable strategies for leveraging your existing community, getting comfortable with outreach, and how subtle brand cues can elevate your premium service. Whether you’re aiming to attract high-net-worth clients or simply want to scale your impact, this episode delivers mindset shifts and practical tactics to help you succeed. Main Topics Covered:<ul><li>The real definition of branding—and why it’s more than your logo</li><li>Turning your reputation into a powerful growth engine</li><li>How to leverage events, thought leadership, and simple outreach as effective marketing (without ever running a traditional ad)</li><li>Moving beyond “asking feels awkward”—scripted steps to successfully ask for referrals</li><li>Tactics for integrating the right “brand touches” into your client experience, from office ambiance to gifting</li><li>Building ambitious (even “impossible”) growth goals—and breaking past hesitation to reach them</li></ul> Links to Additional Resources:<ul><li><a href="https://pearlwealth.net/" rel="noopener noreferrer" target="_blank">Pearl Wealth</a>: Learn more about Debbie Huttner’s award-winning services</li><li><a href="https://bookshop.org/a/90423/9781401952280" rel="noopener noreferrer" target="_blank">The Science of Scaling</a>: The book referenced by Debbie on setting ambitious goals</li></ul> Ready to transform your reputation into rocket fuel for your business? Start by getting clear on your unique value—and take the next step to ask for those game-changing referrals. Want extra tips? Reach out at pearlwealth.net or connect with us via appliedbrandscience.com! Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here! Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com

Your Brand's Hidden Gem

When it comes to branding and marketing, are you getting lost in the latest TikTok craze or AI-generated hype? Or are you focused on the tried-and-true fundamentals that actually move the needle? In this must-listen episode, brand strategist <a href="https://www.linkedin.com/in/officialjohnjames/" rel="noopener noreferrer" target="_blank">Jonathan James</a> joins Ethan Decker to unravel the science behind what makes brands truly memorable—and what you should STOP wasting your time on. You’ll learn the difference between "Big B" brand and "little b" brand, why video testimonials can supercharge your growth, and how leveraging social proof transformsskeptical buyers into loyal fans. From product strategy and pricing to champagne-fueled relationship-building, discover the essential branding moves you need to master in today’s complex landscape. Whether you're leading a startup, scaling a mid-size company, or just want to get smarter about branding, this episode delivers actionable brand science you can use now to boost trust, credibility, and sales.<h2> </h2><h2>Main Topics Covered</h2><ul><li>Timeless branding principles vs. fleeting marketing trends</li><li>The power of social proof &amp; video testimonials in sales and brand trust</li><li>"Big M" marketing vs. "little m" marketing—what really drives growth?</li><li>Brand reputation: Why delivery trumps flashy ads</li><li>How likability and storytelling can win you more business</li><li>Personal branding: Using unique “calling cards” to stand out (champagne, chocolate &amp; more)</li><li>Tactical vs. strategic branding: Adapting to different business sizes and stages</li><li>How word-of-mouth and earned media still outperform traditional comms</li></ul><h2> </h2><h2>Links to Additional Resources</h2><ul><li><a href="https://www.hybrency.co/" rel="noopener noreferrer" target="_blank">Hybrency</a> — Explore Jonathan James' strategic consulting services</li><li><a href="https://www.youtube.com/playlist?list=PLeq9Xzf-cJlEmXTMjbe_xPeX8r8FU7_ru" rel="noopener noreferrer" target="_blank">Champagne Strategy Podcast</a> —Jonathan James' podcast on business, branding, and of course, champagne</li><li>Book: <a href="https://bookshop.org/a/90423/9780062937650" rel="noopener noreferrer" target="_blank">"Influence: The Psychology of Persuasion"</a> by Robert Cialdini</li><li><a href="https://tonyschocolonely.com/" rel="noopener noreferrer" target="_blank">Tony’s Chocolonely</a> — The chocolate brand referenced in the episode</li></ul> Ready to level up your brand with strategies that actually work? Take action now: audit your website for genuine social proof, revamp your client proposal process with testimonials, or pick a “signature” detail that sets you apart (just like champagne or chocolate!). And if your team is ready for real brand science training, visit appliedbrandscience.com for resources and more. Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here! Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com

Champagne & Chocolate

Uncover the secrets of successful branding with Cover Brand! Join host Ethan Decker as he delves into the science-backed principles of marketing, advertising, and brand growth. With insights drawn from a career working with industry giants like Nike and PepsiCo, Ethan translates complex strategies into actionable advice for businesses, nonprofits, and organizations of all sizes. Tune in to understand the commonalities that drive effective branding and learn how to wisely invest your precious time and resources. Get ready for a fun and informative journey that could transform your venture into a thriving success. Subscribe now and expand your brand horizons! <a href="https://www.appliedbrandscience.com" rel="noopener noreferrer" target="_blank">appliedbrandscience.com</a> Books We Recommend: <a href="https://bookshop.org/lists/cover-brand" rel="noopener noreferrer" target="_blank">https://bookshop.org/lists/cover-brand</a> <a href="https://open.spotify.com/playlist/7JZd1ye5LMoUc3GlUiUGK1?si=bCcS9BDBQBq2kuNcRXHnFQ" rel="noopener noreferrer" target="_blank">Our Cover Brand Spotify Playlist.</a> - https://open.spotify.com/playlist/6h4QzTqrtn9DIAPvdn1iCI?si=gu2_b8bxTN2d-ApnhwLtPg Theme Music - Take a Step Back by Jamie Block

Cover Brand

Social Media

Follow

Your Hosts

Ethan Decker