Do you often find yourself wishing you were more persuasive? Would you love to know the secret to making great decisions? Do you want to do more good and work for a business that does good in the world? Then you want to listen to Zoë Chance, the persuasion expert.
Zoë studies and teaches behavioral science to help great people become more influential. At Yale School of Management, she works with executives and has developed a popular MBA elective called Mastering Influence and Persuasion, aka "Doing Uncomfortable Things That Make You a Better Person." Her course ‘How To Make Behaviour Addictive’ is also heavily in demand.
“The key insight that I’ve learned… is that the primary drivers of all of our decisions and all of our behaviours are unconscious.... we can't just reflect on those. We only perceive the conscious, rational processes of decision making. It's our gut first reactions that are actually very hard to change. And then, consciously, we look for reasons to be able to do those things that we already want to do.”
What the world needs most right now, according to Zoë, is to be able to create a more democratic marketplace of ideas.
"The way information is shared these days is so consolidated and hierarchical, we miss out on most of the knowledge that exists."
In this podcast:
- Why some companies and brands are really good at connecting emotionally to people
- Mastering influence and persuasion
- How to connect authentically with another person
- Zoë’s new book - the general topic of the book is influence for nice people
- Why Zoë’s mission is to help smart, well intentioned people become more influential
- How we can transform more companies to be ‘humanity plus’ engines
- Why she believes education needs innovation
- Climate change should be the priority for every company right now