Rugby Unity

USA Rugby CEO Bill Goren joins David Pembroke for a straight, practical look at what it will really take to grow rugby in the United States before LA 2028, then the men’s Rugby World Cup in 2031 and women’s in 2033. From the grassroots reality of a niche, club-led sport across a huge country, to the push for high school varsity status, NCAA progress on the women’s side, and the challenge of making rugby easy to find in a crowded US sports market, Goren lays out the opportunities and the hard bits. There’s also the big-ticket showcase: All Blacks v Springboks in Baltimore, plus what USA Rugby must do to turn one-off events into lasting fans, participation, and community support. And with the Eagles qualified for 2027, the focus turns to getting more time together, improving faster, and building a genuine pathway from kids to Test rugby.Also in this episode:● Bill Goren’s background across US pro sports● Why rugby is still niche in the United States● Imagine Rugby reaches about 500,000 kids in three years● High school and NCAA status: the next big targets● All Blacks v Springboks Baltimore: fan experience and strategy● USA Eagles plans after qualifying for 2027PLUS: How USA Rugby plans to align grassroots, high performance, and values like inclusion.SIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube

World Rugby CEO Alan Gilpin joins David Pembroke to discuss the real hard questions facing our sport at the moment – rugby’s global calendar, player safety and cashflow are just the tip of the iceberg. Gilpin breaks down the real tension World Rugby is trying to solve: accuracy and flow, without treating it as a trade-off, and why too many law tweaks make life harder for officials moving between competitions. He explains the Mark Robinson match officiating review, what “shape of the game” stakeholders are pushing for, and why the strategic plan (targeting an early May launch) is centred on fans, player welfare, and growing the sport’s commercial engine. There’s also a big look ahead: strong early Rugby World Cup 2027 ticket demand in Australia, the long runway to USA 2031 and 2033, and how rugby can win in a brutal “attention economy”.● Alan Gilpin’s rugby journey from Gloucestershire to World Rugby● Six Nations weekend: Scotland v France, Italy’s big moments● Match officiating: accuracy versus flow is not a trade-off● Law trials across comps make consistency harder for referees● Mark Robinson review: TMO use, philosophy, elite officiating model● World Rugby strategy: fans, player welfare, commercial growth, USA 2031PLUS: Gilpin argues rugby’s future is more fans consuming more rugby, more often.SIGN UP TO THE BIG 3 HERE:https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube

SIGN UP TO THE BIG 3 HERE:https://tinyurl.com/big3rugbyunity 👈👈David Pembroke is joined by Ewen McKenzie (with Eddie Jones in San Diego) to rip through what’s changing in Super Rugby and what rugby still gets wrong off-field. Ewen breaks down the experimental laws: no more caterpillar rucks, faster ball, 30-second scrum set calls, and more quick taps that keep defences unstructured. They also flag a noticeable shift in how refs are handling intercept knock-ons and yellow cards, and the bigger issue: why World Rugby won’t clearly explain what’s changed. From there, it’s back to the Six Nations: what made it so competitive, why England’s Steve Borthwick looks set to stay through to the 2027 Rugby World Cup, and what selection and combinations might unlock them. Plus, Rugby Unity launches “The Big Three” on Substack, and they finish with Third Voice questions covering Wallabies physicality, Rugby World Cup 2027 conditions, alignment camps, and whether the Iran Israel War could disrupt the Nations championship.● Super Rugby law trials speed up rucks and scrums● Quick taps increase tempo and punish disorganised defence● Yellow card trend shifts on intercept knock-ons● World Rugby transparency and communication under the microscope● Six Nations competitiveness, England review, Steve Borthwick stays● Rugby Unity launches “The Big Three” Substack digestPLUS: David Pembroke and Ewen McKenzie argue rugby must market itself harder, explain the laws better, and make it easier for fans to follow the game.Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube

David Pembroke is joined by Mark Philpott, a New Zealander based in Cancun who’s building United Rugby Fans, a fast-growing movement aimed at giving rugby supporters a real seat at the table with unions and World Rugby. Mark lays out why he thinks the game’s finances, grassroots infrastructure, and volunteer fatigue are the biggest pressure points, and why “fan empowerment” matters more than likes and clicks. They talk lessons from Football Supporters Europe, how fans ended the proposed Super League and earned a seat on UEFA’s board, and what rugby can copy to unlock smarter decision-making and better investment. Mark outlines URF’s plan to gather large-scale polling and survey data, plus early projects including a charity division, URF TV with Stacey Paetz, and a new global rugby book with contributors including Gordon Bray. The big question: can rugby act before a crisis forces change?● United Rugby Fans aims for a seat at World Rugby● Mark Philpott’s global nomad path to Cancun● Grassroots rugby needs cash, facilities, and volunteer support● Data, polling, and surveys to map fan priorities● Football Supporters Europe model and UEFA board representation● URF TV, charity work, book, and global awardsPLUS: A practical debate on how rugby can grow revenue beyond the World Cup cycle.Check out United Rugby Fans here: https://www.urfans.org/ 👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube

A Guinness Six Nations finale for the ages, and Rugby Unity breaks it all down. David Pembroke is joined by Eddie Jones and Ewen McKenzie to review Ireland 43 Scotland 21, Wales powering past Italy, and that breathtaking England v France finish, 48–46, decided by the last kick. They get specific on why Ireland’s evolution under Andy Farrell is working, how Jamison Gibson-Park is running games differently to most nines, and why Scotland’s “disruptor” identity both lifts them and leaves them exposed. Wales’ momentum, selection consistency, and key spine players get a proper look, while Italy’s emotional hangover after their famous England win becomes a coaching case study. Then it’s straight into the big debates: advantage plus cynical play, yellow cards, 15 v 15, and whether Steve Borthwick should really be under pressure, with Michael Cheika rumours swirling.● Ireland 43 Scotland 21: depth, pace, control● Gibson-Park influence compared with Dupont and other nines● Wales selection consistency rewarded; Italy slow start punished● England v France 48–46: micro moments decide everything● Yellow cards, advantage, and 15 v 15 debate● Nations Championship Round 1 fixtures and why it mattersPLUS: World Rugby anti-doping investigation news involving Georgia, plus Rugby Europe Championship results and what’s coming in July.Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube

Super Saturday is here and Rugby Unity sets the table for a massive final weekend of the Six Nations, with David Pembroke joined by Ewen McKenzie and Eddie Jones. Before the previews, the boys get stuck into World Rugby’s new Nations Championship, why it adds real jeopardy to north v south match-ups, and why a global season still feels stuck in the mud. Then it’s into the match-ups: Ireland v Scotland in Dublin and how Ireland’s control, phase pressure and aerial contest can squeeze Finn Russell, even with Scotland’s confidence soaring. Wales v Italy gets billed as a surprise blockbuster, with Italy handling rare favouritism and Wales chasing a long-awaited win. And at the Stade de France, France v England brings heat, selection calls, emotional control, and the media pressure that comes with it.● World Rugby Nations Championship format and fixture excitement● Why a global season change looks unlikely pre-2028● Ireland v Scotland: contrasting styles and Finn Russell pressure● Wales v Italy: Italy favourites, Wales building belief● France v England: title stakes and emotional control● Eddie Jones on England’s kicking debate and media noisePLUS: A wider look at World Rugby governance, transparency, and faster decision-making.Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube

A blockbuster Six Nations weekend set the bar, and David Pembroke and Ewen McKenzie reckon the biggest winner might have been World Rugby’s officiating. Scotland’s 50–40 shootout over France lit up Murrayfield, with the sunlight, kick-off tactics, discipline and Finn Russell’s influence all dissected. Ireland held off a fast-improving Wales 27–17, with big raps for Steve Tandy’s coaching and the rise of names like Rhys Carré and Dewi Lake. Then came Italy’s historic 23–18 first win over a flat England, with Maro Itoje’s late yellow card and Steve Borthwick’s pressure boiling over into an RFU statement. Off-field, Pemby notes Eddie Jones is in Sri Lanka for Chelsea’s wedding, but still ran coaching clinics and sessions for players ahead of tests vs New Zealand Under 85kg tour in April. Plus substitutions, fatigue, scrum data, instrumented mouthguards, and Rugby Europe Championship results.● Six Nations refereeing praised: tempo, authority, minimal TMO● Scotland 50–40 France: sun, kick-offs, discipline, lineout strike● Ireland edge Wales 27–17 as Wales keep improving● Italy beat England 23–18 as England discipline collapses● Substitutions, fatigue, and whether rugby needs fewer law changesPLUS: Nations Championship excitement grows as north-south battles loom, while Rugby Europe Championship finals day in Madrid sets up a full Saturday of matches.Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube

Dave Rennie is confirmed as the new All Blacks coach, and Eddie Jones and Ewen McKenzie break down what it means, right now, with two years to a World Cup. David Pembroke digs into whether the All Blacks actually change style, what happens at 9 and 10, and why Rennie’s lack of attachment to any Super Rugby franchise could light a fire under selection pressure. There’s also a big Rugby World Cup 2027 ticketing update: 750,000 tickets sold in the initial pre-sale, with huge demand for Australia v New Zealand and knockout matches, plus the next application phase opening 19th of May. Then it’s straight into the Guinness Six Nations restart: Ireland v Wales at the Aviva, Scotland v France at Murrayfield with Angus Gardner in the middle, and Italy v England in Rome after Borthwick’s sweeping changes.Also in this episode:● Dave Rennie named new All Blacks coach● What changes in All Blacks style under Rennie?● Roigard, Barrett, Mo’unga selection pressure discussed● Brodie Retallick’s form in Japan highlighted heavily● Rugby World Cup 2027 tickets: 750,000 sold fast● Six Nations previews: Ireland v Wales, Scotland v France, Italy v EnglandPLUS: The panel debates World Rugby priorities, domestic competition sustainability, and what “hard decisions” really mean in coaching selections.Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube

World Rugby’s Shape of the Game summit was billed as a fix-it moment, but David Pembroke, Eddie Jones, and Ewen McKenzie aren’t buying the “no changes to the law” message. From depowered scrums and TMO scope, to red cards and the push for more 15-on-15 time, the crew break down why the sport’s governance keeps kicking the can down the road. There’s heat on the size and power of councils, with comparisons to the RFU’s reforms, plus frustration at the lack of transparency around the global season. On the field, the chat jumps from Ireland vs England and England’s “DNA”, to Super Rugby talking points like Brumbies vs Blues and the Fijian Drua beating the Hurricanes, plus a look at how kicking is shaping results. There’s also a quick snapshot of Germany’s broadcast boost and big Rugby Europe scorelines.Also in this episode:● World Rugby says no law changes after The Shape of the Game summit● Eddie Jones: too many people, no decisions made● Brumbies beat Blues 30-27 after yellow card swing● England reaction after Ireland loss and George Ford debate● Ewen McKenzie explains how scrums have been depowered● Super Rugby kicking stats: Reds, Drua, Crusaders, ChiefsPLUS: A blunt debate on governance, transparency, and whether rugby’s product matches its commercial ambitions.Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auTikTok | Instagram | YouTube