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ConTejas Code

DevRel deep dive: what it is, how to do it, how to measure it

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Links


- Codecrafters (Partner): https://tej.as/codecrafters

- Tejas on X: https://x.com/tejaskumar_

- Mary Thengvall, The Business Value of Developer Relations: https://develocity.io/measuring-devrel-success-effective-metrics-for-impact/#:~:text=In%20a%20talk%20given%20at,5

- Matthew Revell, “What is Developer Relations?”: https://developerrelations.com/guides/what-is-developer-relations/#:~:text=Most%20companies%20invest%20in%20DevRel,because%20they%20want%20to%20affect

- Quinton Wall, Does Developer Relations Belong Under Marketing or Engineering?: https://www.linkedin.com/pulse/does-developer-relations-belong-under-marketing-engineering-wall-z9gic#:~:text=For%20early%20stage%20companies%2C%20Developer,the%20detriment%20of%20developer%20experience

- Mike Stowe, A Brief History Of Developer Relations Programs: https://influitive.com/blog/brief-history-developer-relations-programs-developer-communities/#:~:text=When%20I%20joined%20Constant%20Contact,across%20one%20of%20these%20companies

- R. Scott, Developer Relations: A Growth Engine from Day One: https://www.delltechnologiescapital.com/resources/devrel-day-one#:~:text=%E2%80%8DDeveloper%20Relations%20is%20at%20its,%E2%80%9D

- Matt Bernier, The intersection of DevRel and Product Management: https://developerrelations.com/talks/intersection-dev-rel-product-management/#:~:text=The%20Barbican%2C%20London%2C%20UK

- Develocity.io, Measuring DevRel Success: Effective Metrics for Impact: https://develocity.io/measuring-devrel-success-effective-metrics-for-impact/#:~:text=impact%20on%20user%20engagement%20and,2

- Jake Prins, 10 Ways to Build a Developer Community: https://www.apideck.com/blog/ten-ways-to-build-a-developer-community#:~:text=in,seminar%2C%20or%20webinar

- Francine Hardaway, DevRel: Marketing, Product Management, or Neither?: https://medium.com/influence-marketing-council/devrel-marketing-product-management-or-neither-77d6c4666f7f#:~:text=Most%20developer%20relations%20programs%20wrestle,sourced%20by%20DevRel%20are%20invaluable


Chapters


00:00:00 Introduction

00:02:28 The Core Thesis of DevRel

00:12:41 History of DevRel: From Apple in the 80s to Today

00:19:08 The Value of DevRel & Success Stories (Stripe, MongoDB)

00:25:08 The Critical Role of the Feedback Loop

00:27:03 The Danger of Ignoring DevRel Feedback

00:34:33 Where DevRel Sits: Marketing vs. Product & Engineering

00:37:22 The Gold Standard: A Product Engineer with a Megaphone

00:49:37 Measuring DevRel Success: Beyond Vanity Metrics

00:52:00 Key Metrics: Community, Satisfaction, & Monthly Active Developers (MAD)

01:01:31 Practical DevRel: How to Build Community

01:03:37 Practical DevRel: Content Strategy & "Carving the Turkey"

01:06:50 Practical DevRel: Improving the Onboarding Experience

01:11:00 Practical DevRel: Events, Public Speaking & Internal Advocacy

01:17:20 Start of Q&A with Africa's DevRel Community

01:18:02 Defining AI Engineering vs. Machine Learning

01:20:01 Defining DevRel: It's High-Quality Customer Relations

01:26:32 Q&A: Is Developer Experience (DX) the same as User Experience (UX)?

01:29:14 Q&A: How AI is Changing UX/DX with Model Context Protocol (MCP)

01:35:32 Q&A: Biggest Opportunities for DevRel in AI

01:38:25 Q&A: Necessary Skills for AI DevRel (Communication is #1)

01:44:22 Q&A: Where to Find Developers for New Niche Tools

01:48:08 Q&A: What's Most Exciting in Tech Right Now?

01:53:22 Q&A: Advice for New Developers in the AI Era (Build and Ship!)

01:58:00 Q&A: How to Balance Technical Work with Community Management

02:00:57 Q&A: How to Form Meaningful Professional Relationships

02:05:56 Conclusion


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