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Constructing Greatness

Turn Your Identity Into A Profitable Business with Shira Charles

Ep. 58

Is it possible to start a company with zero knowledge or experience in the industry and turn it into a successful business? 


In today's episode, I'm joined by the wonderful Shira Charles, Interior Design Expert, Entrepreneur, ADHD Advocate, and Mom. Shira founded Charles Interior almost 8 years ago, and thanks to her passion and natural talent for interior design, she turned the company into a national design firm, broadly known in the industry and completing projects nationwide.

 

"Only six months before I opened my business, I knew that interior design was a career and that people were behind these decisions. I just thought they were people with good taste and scents and people without it." - Shira Charles.


Throughout our conversation, we explore the links between entrepreneurship and identity, Shira's experiences acknowledging her ADHD, and how she reframed her identity around it. We also talk about Shira's passion for impacting the community, her entrepreneurship lessons, hobbies, advice for the youth, and so much more. 


Some Questions I Ask:

  • You were an Executive Assistant and Design Coordinator. Were you into design before that? (5:40)
  • Please talk more about your personal mission to highlight others. (10:40)


In This Episode, You Will Learn:

  • The moment Shira realized being a problem-solver was her superpower (7:00)
  • About Shira's identity. Dealing with ADHD (15:20)
  • Starting a business with zero experience in the field and turning it into a successful company (18:00)
  • A bit about Shira's passion for making a positive impact (25:50)
  • Shira's advice for young people about entrepreneurship (30:50)


Connect with Shira:


Let's Connect!

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