Connections, Coffee & Confidence


The Info that Changed my Pinterest Strategy

Season 1, Ep. 26

Pinterest. With two billion searches a month, Pinterest is not a social media platform but a search engine with pretty pictures in front of the useful information. Did you know that many, many Pinners are on the platform ready and able to spend money? What does this mean for you as a product or service seller? And, what I didn't realize was just how specific the Pinterest data is and how easily they share it with business accounts; if you are a data-driven marketer, this is an episode you do not want to miss.

Key Points:

Growth: How Many Users?! (2:53)

Who is Using Pinterest?: Where are they, what do they do? (3:23)

Pinterest & Brand Loyalty: What Does it Mean for You? (4:57)

Shopping on Pinterest (5:30)

Attraction Strategy (6:53)

Promoted Pins & Purchase Rates (9:15)

Details to Include in Your Pin (10:30)

How My Research Impacts My Pinterest Strategy (11:04)

Sales & Data: A Breakdown of my Pin Audience (13:21)

Join me on Pinterest 😀

If you are interested in learning more about Pinterest, my friend Ally wrote an Amazon best selling book Oooh Pinteresting! If you click the title, it will bring you to my Amazon affiliate link. Your price will not change at all but I will receive a small commission which helps me maintain this podcast - I super appreciate your support! (And so does Ally!)

You need your copy of Post with Purpose & Personality!

Plus!! I have started a Facebook group for those of us who want to connect more, learn more, and support each other as we grow our businesses. I'll go live with information I think you'll find helpful plus provide other helpful resources. Search Connections Coffee Confidence on Facebook or click the link --> Bring me to the Group!

Are you on LinkedIn? I am!

✔And Pinterest!

✔And Instagram!

Research Sources:

More Episodes


Profit, Efficiency and Your Communications

Season 2, Ep. 3
Have you ever thought about how your communication impacts your business’ bottom line? Not just from an incoming, making the sales aspect, but in terms of cost to produce? Or consume? Have you ever timed or even tried to accurately estimate how much time you spend creating or consuming business communications - then put a price on that time? This episode provides a breakdown of how to tighten our writing and become more efficient - therefore profitable - communicators. (Also, apologies for the audio; my regular set up is broken and the borrowed replacements are not great; hoping to have the improved set up in action soon.)Key Points:The Cost of Business Communications (2:43)Tips to Tighten Your Communications (6:25)The 10 Second Email: A Case for Messaging (12:20)Mentioned Resources:State of Business Writing study by Josh Bernoff, 2016: messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order ->