Connections, Coffee & Confidence

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Avoid This Scuzzy Email Email Practise

Season 1, Ep. 112

How many times have you heard that the money is in your email list? So you offer a freebie in order to collect email addresses from interested people (aka "warm leads") and consider yourself very happy. But have you thought about how you communicate with the freebie seeker during that initial exchange? Are you doing more harm than good in your effort to build your list? Have a listen as I discuss why to avoid what I call a scuzzy email practise.


Key Points:
  • Legal Repercussions: CASL/GDPR/PECR for example (2:50)
  • Ethical Implications: Cialdini's Commitment/Consistency principle (5:10)
  • Reputational Damage (8:34)
  • Ways To Avoid Being Scuzzy (11:35)


Also Mentioned:


Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across


I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty


**** Audio Credits **** Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz | Creative Commons — Attribution 3.0 Unported — CC BY 3.0 | Free Download / Stream: https://bit.ly/-sunray-valley

More Episodes

9/5/2022

Profit, Efficiency and Your Communications

Season 2, Ep. 3
Have you ever thought about how your communication impacts your business’ bottom line? Not just from an incoming, making the sales aspect, but in terms of cost to produce? Or consume? Have you ever timed or even tried to accurately estimate how much time you spend creating or consuming business communications - then put a price on that time? This episode provides a breakdown of how to tighten our writing and become more efficient - therefore profitable - communicators. (Also, apologies for the audio; my regular set up is broken and the borrowed replacements are not great; hoping to have the improved set up in action soon.)Key Points:The Cost of Business Communications (2:43)Tips to Tighten Your Communications (6:25)The 10 Second Email: A Case for Messaging (12:20)Mentioned Resources:State of Business Writing study by Josh Bernoff, 2016: http://withoutbullshit.jbspartnersinc.netdna-cdn.com/wp-content/uploads/2016/07/State-of-Business-Writing-2016-final-2.pdfhttps://www.statista.com/statistics/1273288/time-spent-brand-emails/Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossJoin my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty