Connections, Coffee & Confidence
5 Benefits That PR Gives Your Business No Matter the Industry or Size
Public relations takes strategy, skill, hard work and a bit of luck so it makes sense that you'd want to be sure of a payoff before investing your time, effort and maybe even your money. This episode outlines 5 key benefits - and a heck of a lot more - the PR can provide your business, no matter the size, industry, or turnover.
- Visibility: how do you create relationships if no one knows you exist? (2:15)
- Credibility: enables you to increase your prices and bring in new people (3:59)
- Identity: if you don't already have this crystal clear, PR will make it happen (7:16)
- Longevity: who's in business for the short-term? (10:14)
- Boost SEO: PR makes you more searchable (11:35)
- More (knock-on) benefits explained (12:41)
New Workshop: Podcasting for Publicity: Pitch Yourself for Success It's your year to be heard! Pitch yourself to at least 5 podcasts, specially chosen to help you reach your visibility and credibility goals, with me walking you through every step and cheering you on! This 5 week series starts February 15 and is limited to 10 participants so that you can have my full support throughout the process. Go to www.janicefogarty.com/podcasting-for-publicity-pitch-yourself-for-success to get the details.
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Get help with your strategic communications:
- Create Your Social Media Content Strategy masterclass - use my methods and your stories to help your business reach your goals: www.janicefogarty.com/create-your-social-media-content-strategy
- Don't Waste Your Breath guide on messaging (www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across)
- How to be an Amazing Podcast Guest checklist (www.janicefogarty.com/how-to-be-an-amazing-podcast-guest)
- 10 Places to get Publicity, Even with Zero Budget (www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget)
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