Connections, Coffee & Confidence

Share

cover art for 5 Benefits That PR Gives Your Business No Matter the Industry or Size

5 Benefits That PR Gives Your Business No Matter the Industry or Size

Season 1, Ep. 86

Public relations takes strategy, skill, hard work and a bit of luck so it makes sense that you'd want to be sure of a payoff before investing your time, effort and maybe even your money. This episode outlines 5 key benefits - and a heck of a lot more - the PR can provide your business, no matter the size, industry, or turnover.


Key Points:
  • Visibility: how do you create relationships if no one knows you exist? (2:15)
  • Credibility: enables you to increase your prices and bring in new people (3:59)
  • Identity: if you don't already have this crystal clear, PR will make it happen (7:16)
  • Longevity: who's in business for the short-term? (10:14)
  • Boost SEO: PR makes you more searchable (11:35)
  • More (knock-on) benefits explained (12:41)


New Workshop: Podcasting for Publicity: Pitch Yourself for Success It's your year to be heard! Pitch yourself to at least 5 podcasts, specially chosen to help you reach your visibility and credibility goals, with me walking you through every step and cheering you on! This 5 week series starts February 15 and is limited to 10 participants so that you can have my full support throughout the process. Go to www.janicefogarty.com/podcasting-for-publicity-pitch-yourself-for-success to get the details.


Have you left a rating & review yet? It makes a huge difference to an independent podcaster. Thanks so much for your support!


Get help with your strategic communications:


Let's Connect! Pinterest / LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook

More Episodes

View all

Monday, January 2, 2023

Reflections and Projections

Season 2, Ep. 15
This episode is a look back at the top solo and interview episodes of 2022, plus my struggles and plans for my business. I open up a bit more about the struggles of adjusting, expansion and accepting a job. It's not my usual scripted episode, it's a talk about the muddle of life when you run a business.Do you need a space to create your content? Ever wish you had access to a built in editor, proofreader, strategist? Clear an hour and half from your calendar on January 28, 2023 and let's get get 'er done! For more details, head to my website: janicefogarty.com/content-creation-workshopTop 3 downloaded solo episodes:3 Media Relations Tips You Need to Know1 Fix for my 3 Rookie MistakesHow Neurodivergence Affected my Career ChoiceGet on my weekly email list: www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo
Monday, December 12, 2022

8 Trends to Use for an Amazing 2023

Season 2, Ep. 14
A look ahead at 2023 - the trends and ideas that you need to consider when it comes to creating your reputation and your content. Although, to be honest, I don't consider all of these to be "trends" that will pass, many of these concepts should be mainstays of your business practise, no matter how big or small you are. Each concept is followed by steps you can take to incorporate the concept with a minimum of fuss.Key Points:Keep it Short and Simple (2:38)Use Audio and Video (3:56)Privacy: This is not a trend! (5:40)Artificial Intelligence: Algorithms, Notion, Chatbots (6:50)Influencers (10:37)Personalization (12:21)Exclusivity (14:06)Accessibility (16:47)Bonus: Consistency (18:50)Also mentioned:Nail your messaging: janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossshows.acast.com/connections-coffee-confidence/episodes/avoid-this-scuzzy-email-email-practiseshows.acast.com/connections-coffee-confidence/episodes/5-quick-ways-to-make-more-accessible-contentCreate Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list for curated resources and a deeper insight into the episode topic: janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo
Monday, November 28, 2022

Content Marketing and Your Reputation

Season 2, Ep. 113
Have you heard the Publilius quote that says a good reputation is more valuable than money? Without a good reputation, you might make some money but you won’t make much or for long. Which is why it’s such a mistake for so many of us to act like our reputation is not in our control. Key Points:What is Content? (2:30)What is a Reputation? (4:14)How do you use Content to Create and Manage Your Reputation? (5:47)How to Create Your Reputation (7:11)Also Mentioned:shows.acast.com/connections-coffee-confidence/episodes/steps-to-successful-seo-with-brittany-murphyreuters.com/technology/trolling-safety-fears-plague-many-young-women-online-uk-study-finds-2022-06-01/Create Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list for curated resources and a deeper insight into the episode topic: janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo