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5 Benefits That PR Gives Your Business No Matter the Industry or Size

Season 1, Ep. 86

Public relations takes strategy, skill, hard work and a bit of luck so it makes sense that you'd want to be sure of a payoff before investing your time, effort and maybe even your money. This episode outlines 5 key benefits - and a heck of a lot more - the PR can provide your business, no matter the size, industry, or turnover.


Key Points:

  • Visibility: how do you create relationships if no one knows you exist? (2:15)
  • Credibility: enables you to increase your prices and bring in new people (3:59)
  • Identity: if you don't already have this crystal clear, PR will make it happen (7:16)
  • Longevity: who's in business for the short-term? (10:14)
  • Boost SEO: PR makes you more searchable (11:35)
  • More (knock-on) benefits explained (12:41)


New Workshop: Podcasting for Publicity: Pitch Yourself for Success It's your year to be heard! Pitch yourself to at least 5 podcasts, specially chosen to help you reach your visibility and credibility goals, with me walking you through every step and cheering you on! This 5 week series starts February 15 and is limited to 10 participants so that you can have my full support throughout the process. Go to www.janicefogarty.com/podcasting-for-publicity-pitch-yourself-for-success to get the details.


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