Connections, Coffee & Confidence


5 Benefits That PR Gives Your Business No Matter the Industry or Size

Season 1, Ep. 86

Public relations takes strategy, skill, hard work and a bit of luck so it makes sense that you'd want to be sure of a payoff before investing your time, effort and maybe even your money. This episode outlines 5 key benefits - and a heck of a lot more - the PR can provide your business, no matter the size, industry, or turnover.

Key Points:
  • Visibility: how do you create relationships if no one knows you exist? (2:15)
  • Credibility: enables you to increase your prices and bring in new people (3:59)
  • Identity: if you don't already have this crystal clear, PR will make it happen (7:16)
  • Longevity: who's in business for the short-term? (10:14)
  • Boost SEO: PR makes you more searchable (11:35)
  • More (knock-on) benefits explained (12:41)

New Workshop: Podcasting for Publicity: Pitch Yourself for Success It's your year to be heard! Pitch yourself to at least 5 podcasts, specially chosen to help you reach your visibility and credibility goals, with me walking you through every step and cheering you on! This 5 week series starts February 15 and is limited to 10 participants so that you can have my full support throughout the process. Go to to get the details.

Have you left a rating & review yet? It makes a huge difference to an independent podcaster. Thanks so much for your support!

Get help with your strategic communications:

Let's Connect! Pinterest LinkedIn / Instagram /Connections Coffee Confidence Community on Facebook

More Episodes

Monday, December 12, 2022

8 Trends to Use for an Amazing 2023

Season 2, Ep. 14
A look ahead at 2023 - the trends and ideas that you need to consider when it comes to creating your reputation and your content. Although, to be honest, I don't consider all of these to be "trends" that will pass, many of these concepts should be mainstays of your business practise, no matter how big or small you are. Each concept is followed by steps you can take to incorporate the concept with a minimum of fuss.Key Points:Keep it Short and Simple (2:38)Use Audio and Video (3:56)Privacy: This is not a trend! (5:40)Artificial Intelligence: Algorithms, Notion, Chatbots (6:50)Influencers (10:37)Personalization (12:21)Exclusivity (14:06)Accessibility (16:47)Bonus: Consistency (18:50)Also mentioned:Nail your messaging: Your Social Media Content Strategy Bundle: on my weekly email list for curated resources and a deeper insight into the episode topic: love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order ->**** Audio Credits ****Sunray valley by Scandinavianz Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: promoted by Audio Library