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Complete Tech Heads with Tom Edwards
"B2B Buyers are humans too…” Talking SaaS Marketing with Lisa Vecchio, VP Marketing @ Aircall
Season 1, Ep. 11
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This week I'm talking all things integrated marketing and B2B SaaS with Lisa Vecchio, VP Marketing at Aircall. In it, we discover whether there's really any magic to demand gen, how social platforms are converging, how to integrate your marketing, and how AI is going to change the industry in coming years...
00:00 - Intro
05:40 - Convergence of social platforms
08:45 - Is threads dead?
12:50 - How has B2B SaaS marketing changed?
15:20 - Demand gen magic
17:40 - Advice to young marketers
22:00 - Generalists vs specialists
24:10 - Integrated marketing
29:40 - Managing relationships and AIs
32:40 - How will marketing change in future?
36:00 - Generative AI in marketing
39:40 - European vs US tech
43:00 - Aircall
#b2bmarketing #ai #saas
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