Share
CMO Masterclass
Chris Lambert: AFL football supplier since 2004
Season 1, Ep. 7
•
In this podcast episode, Phil is joined by Chris Lambert, a seasoned marketer with a remarkable track record. Starting at the Unilever School of Marketing, he honed his skills and later expanded his expertise at Adidas, rising to key positions such as Global Product and Marketing Manager for Originals and Kids Footwear. His success at Adidas propelled him into the role of CEO at Russell Corporation, a Fruit of the Loom business with brands like Russell Athletic, Spalding, and AFL brand Sharon. Chris has navigated this diverse portfolio through strategic shifts over the past decade, showcasing his leadership in the dynamic world of marketing and business. Join Phil as he delves into Chris Lambert's journey and glean insights from his wealth of experience.
More episodes
View all episodes
10. Andy Smith: Navigating Uncertainty in Business Growth
51:59||Season 1, Ep. 10In this conversation, Andy Smith, founder and CEO of StrategiQ, shares insights on navigating uncertainty in business, the importance of growth as a choice and responsibility, and the evolving role of the CMO in today's marketing landscape. He discusses his unconventional path to agency leadership, the challenges of organizational growth, and the significance of trust and respect in professional relationships. Additionally, he highlights the impact of AI on marketing strategies and the need for agencies to create enduring value for their clients.
9. CMO Masterclass episode 9: Tim Szonyi
44:14||Season 1, Ep. 9
8. Wayne Norrie: How branding should align with – and lead – organisational culture
34:19||Season 1, Ep. 8Wayne Norrie is one of New Zealand’s most respected business leaders. From his early days in IT to building and selling his country’s most successful data management company, Wayne has been ruthless in his drive to build partnership-style relationships in the delivery of client-focused solutions. He views brand being the sum-total of every interaction an organisation engages its customers through – not just what is communicated. In this podcast, he talks about how brand integrity drove his management of Revera and how it guided organisational behaviour through good times and bad. This is a deeply personal CMO Masterclass with an extraordinarily successful business leader.
6. Richard Shotton: Behavioural psychology and marketing effectiveness
27:47||Season 1, Ep. 6Richard Shotton wrote the book on behavioural psychology and advertising – two of them in fact. The Choice Factory and The Illusion of Choice serve to de-mystify the science of consumer behaviour while demonstrating how it can be a force for powerful, effective communications. As a keynote speaker at the recent AMIN Worldwide Senior Leadership Conference in Bangkok (co-hosted by DPR&Co), we took the time to interview Richard for this fascinating edition of CMO Masterclass.
5. Samyutha Reddy: The AI hype, reality and in-between
21:27||Season 1, Ep. 5Jasper AI recently went public with a valuation of over AU$1B – such is the excitement about this nascent technology as it begins to gain traction in the marketing sector. At the recent AMIN Worldwide Senior Leadership Conference in Bangkok (co-hosted by DPR&Co), Jasper’s head of Enterprise Marketing, Samyutha Reddy shared a nuanced keynote presentation on the very real value and risks associated with applied generative AI. The subsequent opportunity to interview Samyutha for CMO Masterclass was simply too good to miss.
4. Herman Verhofstadt: Passion as the vital ingredient for brand success
35:40||Season 1, Ep. 4Herman Verhofstadt was recruited by global cleaning giant, Libman, to head up Australian iconic but faltering cleaning brand, Sabco. Over the ensuing decade, Herman took the brand from a distant third in market to being the industry leader, falling in love with both Australia and Sabco along the way. In this episode of Masterclass, Herman talks about how passion and persistence are the qualities he values over all others. It’s an unmissable episode for any aspiring CMO.
3. Jayne Willmott: Insight-driven marketing leadership
29:48||Season 1, Ep. 3In this, the third edition of CMO Masterclass, we meet Workwear Group CMO, Jayne Willmott, whose remarkable marketing career saw her rise to become CMO of GMH Holden, to her current role at the helm of iconic Australian brands including KingGee and Hard Yakka. With a core theme of discussion being on balance, Jayne provides an open and frank window on the factors she feels are important for today’s senior marketers.
2. Kellie Johnston: Walking the talk on brands
33:02||Season 1, Ep. 2In this, the second edition of CMO Masterclass, we meet former Australian Unity CMO, Kellie Johnston. In this podcast, Kellie discusses her driving principles, the benefits and challenges posed by marketing innovation, and the importance of full alignment between brand promise and the operational delivery. Kellie’s views make for inspiring listening for all present and aspiring CMOs and senior marketers.