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More Than The Show - A Podcast About Podcasting for Business
011: Using Google Search Console for SEO Planning
Are you planning your search engine optimization strategy based off of tangible data in your business? Today we're exploring how Google Search Console can help you strategically plan your content.
Listen in as I share how to set up Google Search Console, my favorite features of the tool, and how I use the data within it to create a better SEO strategy for my website content.
Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Install Google Analytics (1:13)
Installing Google Search Console (1:29)
- Head over to
- Login with Google Account
- Add Property
- Enter URL
- Verify Your Website with Google Analytics Tracking ID
Actively Tracking Data (1:57)
Using Google Search Console (2:14)
- Submitting my sitemap
- Monitor usability and errors
- Review my site’s search performance
Submitting Your Sitemap (2:33)
Generating Your Sitemap (2:47)
Monitor Usability & Errors (2:54)
Keyword Planning Based on Performance (4:33)
Search Console > Performance > Queries
Google Search Console Data from gaffincreative.com: Q1 2021 (4:53)
# of times gaffincreative.com showed up in Google Searches: 12,900
# of times gaffincreative.com was clicked on from Google Searches: 295
Top Keywords/Phrases: Photography Studio Rental, Chattanooga Headshot Photographer, Photography Studios near me
Google Search Console Data for Podcast Keywords from gaffincreative.com: Last 28 Days (5:39)
Podcast Budget Template: 40 searches, 8 impressions, 2 clicks
Royalty Free Music for Podcasts: 1900 searches, 393 impressions, 1 click
Keyword Planning with Google Search Console (7:15)
- List a few of the top clicks/impressions that I’m performing under
- List a few of the top searched works that I’m showing up under
Strategizing Content Around Keywords & Data (8:02)
- How can I built better content around these keywords or phrases?
- What related searches are people making that I can build even more content around? (that’s where the Keywords Everywhere tool I mentioned comes into play)
Haylee's Exercise Example (8:42)
Top Photography Keyword: Chattanooga Headshot Photographer
Potential Keywords to Work Towards: Chattanooga photographer, Photographers in chattanooga, Chattanooga commercial photographer, Photography chattanooga, tn, Headshot studio chattanooga
Destination Photographer Example (10:20)
The Woman I’m cheering for This Week (12:41)
Author of Chasing the Bright Side
CEO of Headbands of Hope
Host of Business on the Bright Side
Other Episodes Mentioned in this Episode:
Blog Posts Mentioned in this Episode:
Music
Links
gaffincreative.com/podcast-production
Review the transcript at gaffincreative.com/011
Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authority building, and client conversion. Come join us for this 8-week program starting in just a few weeks. Don't forget: applications close on August 28th!
Apply now at gaffincreative.com/coaching >>
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232: Are You Letting AI Ruin Your Authority as a Business Owner?
21:39|What happens when a client runs your work through AI and sends you back an 18-page document of feedback? Well, it happened to me, and it sparked a much bigger conversation about how we're using AI in our businesses.I'm a huge fan of AI. I use it in my own business, and I've seen firsthand how much time it can save. But I've also caught myself relying on it a little too much, especially when creating podcast content, emails, and social media posts. And when I started noticing my own content sounding just like everyone else's, I knew something needed to change.In this episode of Clocking In, I'm sharing some candid thoughts about the overuse of AI, what happens when we let it make decisions for us, and why protecting your voice and authority matters more than ever. I'm also sharing a few real experiences from my work as a podcast producer, including what happens when AI becomes the one giving feedback instead of the actual client.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: I have overused AI (2:17)I noticed the same AI content everywhere (3:59) Your audience wants to hear from YOU (7:46)I got feedback from an AI agent (9:18)Other instances where AI did not best serve my client (14:25)You are the expert, not AI (19:04)Mentioned in this Episode:Podcasting for Business (aka 1x1 Coaching): gaffincreative.com/coachingConnect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.com
231: The Anti-CPM Sponsorship Strategy
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230: Why I'm Rebuilding Podcast Launch Kit
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229: The Tech and Tools I Recommend for Podcasting
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228: Here's What’s Changed in Podcasting in the Last Decade
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Podcasters: I need your help!
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227: 7 Signs Your Podcast Is Out of Alignment with Your Business
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