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Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters
009: 3 Ways to Get Out of a Content Creation Rut
Creating content for your business can feel like a full time job. while content creation is one of the hottest marketing tools around (and probably isn't going away anytime soon), it's extremely time consuming.
To me, the benefits outweigh the workload, as it is the key to driving value to your existing and potential customers without actually having to market to them and advertise to them. Today I'm sharing three ways you can get out of a content creation rut, come up with new content ideas, and better manage the amount of content you're creating in your business.
Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Content Creation as a Marketing Strategy (1:10)
Content I Produce on a Weekly Basis (1:55)
- a weekly podcast episode,
- a weekly blog post about podcasting
- a weekly newsletter
- two Instagram accounts
- one Facebook page
- one Facebook group
How to Get Out of a Content Creation Rut (3:15)Focus on the Things You Love to Create (3:20)If you're not enjoying the content you're creating, you're not putting forth your best effort, which leads to less valuable content.
Look to Your Clients and Audience for Ideas (5:31)What questions are potential clients asking you?
What resources are potential clients looking for?
Content Planning Exercise (6:36)
Think of one question you're often asked, now think through 5 additional topics related to that question that you could make a resource from.
Haylee's Content Planning Example:
The Question: What should I consider before I launch a podcast?
The Solution Content: Episode 006: What to Consider Before You Launch a Podcast
Supporting Episode: Episode 007: How Much Does It Cost to Make a Podcast?
Supporting Downloadable: Podcast Budget Worksheet
Supporting Blog Post 1: Podcast Equipment for Beginners
Supporting Blog Post 2: Where You Can License Royalty Free Music
Supporting Blog Post 3: Three Reasons You Need to Transcribe Your Podcast
Outsource Your Content (9:18)Content I Manage:
- Podcast Episodes
- Social Media Posting on @hayleegaffin
- Weekly Newsletter
Content I Outsource:
- Podcast Blog Content - gaffincreative.com/podcast-production
- Social Media Posting on @gaffincreativestudio
- Pinterest Planning & Scheduling for Blog Content - pinterest.com/gaffincreative
Recap (11:52)
Women I’m cheering for This Week (12:41)
Victoria
Amanda Warfield - amandawarfield.com/content
Other Episodes Mentioned in this Episode:
006: Episode 006: What to Consider Before You Launch a Podcast
007: Episode 007: How Much Does It Cost to Make a Podcast?
Blog Posts Mentioned in this Episode:
Podcast Equipment for Beginners
Where You Can License Royalty Free Music
Three Reasons You Need to Transcribe Your Podcast
Links
gaffincreative.com/podcast-production
Review the transcript at gaffincreative.com/009.
Podcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authorioty building, and client conversion. Come join us for this 8 week program starting in just a few weeks. Don't forget: applications close on June 10th!
Apply now at gaffincreative.com/coaching >>
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214: Why Your Podcast Should Be Your Biggest Authority Platform
12:31|Your podcast is capable of so much more than simply publishing weekly episodes. In today’s episode, I’m sharing why I believe so many business owners are dramatically underestimating the role their podcast can play in growing their brand, building trust, and generating long-term opportunities. If your podcast currently feels like “just another marketing task,” this conversation is going to completely shift the way you think about your show.I’m talking about the difference between simply creating content and intentionally building a platform that supports your entire business ecosystem. Because your podcast can become your authority builder, networking engine, lead nurturer, and long-term business asset—but only if you start approaching it strategically.In this episode, I cover:Why podcast downloads are not the only measure of successThe hidden ROI most podcasters fail to trackHow to position your podcast as a true business growth toolIf you’ve been feeling disconnected from your podcast or wondering how to make it work harder for your business, this episode is for you.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Caught in another marketing task (1:07)The long-term impact of your podcast (3:29)The most valuable ROI does not show up in your analytics (5:22)Strategically implementing your podcast into your business (7:53)The future of podcasting for business owners (10:02)Mentioned in this Episode:Podcasting for Business Group Program: gaffincreative.com/coachingConnect with Haylee:Coaching: gaffincreative.com/coachingInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the Transcript: https://share.descript.com/view/ClJ0VlN0Yy0
213: Is It Time to Hire Help for Your Podcast? Here’s How to Know
12:01|Should you hire help, or just keep doing all the work for your podcast yourself? This episode is part of a small finance series, and today I’m talking all about outsourcing. Why even if you can handle the work yourself, it doesn’t necessarily mean that you should. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: The DIY phase is normal (1:14)The real reason people hesitate to hire (2:36)Buying back your time (4:22)The difference between production and strategy (5:58)When it might be time to hire (7:22)The reframe (8:22)Connect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.comTranscript: https://share.descript.com/view/w5HOD1ZajG4
212: How to Stop Feeling Guilty About Spending Money in Your Business
16:30|Have you ever opened your bank account and immediately felt your stomach drop? Today’s episode is part two in the small finances series, and I’m talking all about business finances. I’m talking about what it’s like to see the money come in, and then immediately go back out. And it’s not that the money is just disappearing; it’s being invested and making an impact. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: The emotional reality of paying people (1:04)Paying yourself consistently (4:15)Reframing “spending money” (8:32)What consistency creates (11:59)The responsibility of ownership (13:43)Connect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.comTranscript: https://share.descript.com/view/sYnyO1JODF4
211: Business Credit Cards for Entrepreneurs: Maximize Rewards & Cash Flow
24:38|If you’re running a business and still swiping your debit card for everything, you might be leaving serious benefits on the table—and I know because I did it for years. In this episode, I’m kicking off a brand-new finance series by breaking down how I use business credit cards as a strategic tool—not for debt, but for smarter spending, better cash flow visibility, and real rewards that actually support my life and business.I’m walking you through exactly how I think about credit cards, the specific cards I’ve used, why I upgraded, and how I’ve earned over $1,500 in travel just from business expenses I was already making.Key Takeaways:Why a business credit card should be a benefits tool—not a financing toolHow to turn everyday business expenses into travel rewards and perksThe exact strategy I use to separate business spending from personal rewards Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Credit card responsibility and reminders (2:52)My business credit card timeline (5:34)The first business card: Capital One Spark (6:41)What actually goes on my business card (8:41)Why I eventually upgraded my card (9:46)Why I chose the Venture X Business card (13:16)Key benefits of the Venture X Business card (15:20)How I actually use my points (17:55)Important reminder about credit cards (20:05)Mentioned in this Episode:Capital One Venture X or Spark Business Card Referral: i.capitalone.com/JBrXMOh4VCapital One Venture X Personal Card Referral Link: i.capitalone.com/Jf35yyJyXEpisode 152 What My Year Of Investing In My Business Looked LIke: gaffincreative.com/152-what-my-year-of-investing-in-my-business-looked-like196: How I Invested in My Podcast Agency in 2025: gaffincreative.com/196-how-i-invested-in-my-podcast-agency-in-2025Connect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comTranscript: https://share.descript.com/view/977wqALzQmi
210: Podcast Networks Explained (And Whether They’re Right for You)
14:03|Are you considering joining a podcast network? In today’s episode, I want to equip you with all the information you’d need if that opportunity ever comes up. I’m breaking down what a podcast network is, how they work, and how to evaluate whether it’s the right fit for your show.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: What a podcast network actually is (1:31)Why podcast networks exist (2:57)The benefits and trade-offs of joining a podcast network (4:46)Why networks make sense for some podcasters (7:38)Why they’re not always the right fit (8:23)Why my business is a production agency, not a network (9:35)Questions to ask if you’re considering a network (10:40)Connect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the transcript: https://share.descript.com/view/dYvOZzkJ9yu
209: Feeling Stuck in Your Business? You Might Be in the Wrong Season
19:04|Are you feeling weird about your business right now? You might be in a season of business you don't recognize, yet don't know how to handle it. In today’s episode, I’m breaking down four common seasons of business and how each requires something a little different from you. Plus, how your podcast can support you through each one. Ready to get unstuck? Join the waitlist for coaching: gaffincreative.com/coachingClocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: The problem: when we think it’s us (1:59)The moment it clicked for me (2:36)A quick note on “seasons” (6:36)The four seasons of business (7:24)Where you might be right now (15:05)How to identify your season (16:23)Mentioned in this Episode:Join our coaching waitlist: gaffincreative.com/coachingConnect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comTranscript: https://share.descript.com/view/rAb6GVTvBOC
Bonus: How to Be a Great Podcast Guest ft. Joy Michelle of Called to Both
16:51|What makes a guest unforgettable—in a good way? If you’ve been following our series on podcast guesting, today’s bonus episode is the perfect wrap-up. You’ll hear from Joy Michelle—business coach and host of the Called to Both podcast—in an episode I asked to re-air here on Clocking In. Joy breaks down the often-overlooked art of being an excellent podcast guest with clarity and intention.This is your crash course on what it really means to be prepared, present, and professional when you’re given the mic on someone else’s platform.This episode originally aired as episode 95 of Called to Both with Joy Michelle.Gaffin Creative's Podcast Gear Recommendations:https://gaffincreative.com/podcast-equipment-for-beginners/Mentioned in this Episode:Episode 6: Your Business Needs a “Power HourShure MV7 Mic Logitech Blue Yeti Mic Logitech Web CamPowerPitch Email TemplatesConnect with Joy:Instagram: instagram.com/joyymichelleYoutube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQFacebook: facebook.com/joymichellephotographyCoach with Joy: joymichelle.co/coachingReview the transcript: https://share.descript.com/view/ptnDsYyzrW0
208: Should I Work with a PR Firm or Guest Pitching Company
09:43|Are you intentional with your podcast pitching? In today’s episode, I’m walking you through how to pitch the right way, whether you’re pitching guests onto your show or yourself onto someone else’s. Plus, I’m sharing how to be mindful when outsourcing your pitching with a PR company, virtual assistant, or team member.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Normalize outsourcing (because it’s not the problem) (1:39)Pitching guests onto your podcast (2:20)Pitching yourself onto other podcasts (5:02)Mentioned in this Episode:Podcast Guest Research Assistant: https://gaffincreative.thrivecart.com/customgpt-podcast-ci/Connect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the transcript: https://share.descript.com/view/6sVVo8XdDpm
207: How to Be a Better Podcast Host (Without Burning Bridges)
11:33|Are you being the best podcast host you can be? In today’s episode, I’m sharing my top tips for selecting, pitching, and communicating with guests in a way that protects your reputation, relationships, and audience. Because how you host is a reflection of how you lead. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Get clear on the actual goal of your podcast (2:07)Guest selection is a leadership responsibility (3:06)Pitch with context, not just credentials (3:51)Confirm the topic before you hit record (4:58)Host the conversation - even if it’s not perfect (6:05)If you mess up, repair the relationship (8:55)The Podcast Guest Research Assistant (9:48)Mentioned in this Episode:Podcast Guest Research Assistant: https://gaffincreative.thrivecart.com/customgpt-podcast-ci/Connect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the transcript: https://share.descript.com/view/zgXXT6WlsAE