Share

cover art for Emily McCormick: Why She Walked Away From a Thriving Business to Start Over

CASE STUDIES

Emily McCormick: Why She Walked Away From a Thriving Business to Start Over

Season 1, Ep. 93

In this heartfelt and inspiring episode, Casey Baugh speaks with Emily McCormick, founder of the Policy Project, about how personal adversity and unwavering purpose shaped her journey.


Emily opens up about growing up caring for her sick mother, losing her at 19, building and exiting a successful company, and finding her calling in policy and community work. Together they discuss identity, faith, motherhood, leadership, and what it takes to transform hardship into lasting impact.


This conversation is a powerful reminder to live authentically, embrace discomfort, and pursue what you’re truly called to do.



Chapters:


00:00 | Introduction and Friendship

00:50 | The Power of Supportive Communities

01:49 | Raw and Real Conversations

04:02 | What Emily is Doing Today: The Policy Project

04:56 | How Childhood Shaped Her Mission

06:33 | Living with a Chronically Ill Mother

08:45 | Her Father’s Example of Love and Loyalty

13:07 | Hardship as a Gift and a Teacher

14:33 | The Role of Community in Her Life

16:10 | Her Siblings and How They Coped

19:16 | The Foundation That Saved Her Family

20:10 | College Years and Finding Independence

22:43 | Choosing Journalism and Study Abroad

25:32 | The Last Moments with Her Mother in France

27:17 | Processing Loss and Feeling Alone

32:09 | Redefining Herself After Her Mother’s Death

34:05 | Identity and Core Beliefs

36:34 | Discovering Her Strengths and Values

39:08 | Embracing the Role of a Matriarch

42:15 | Leadership, Learning, and Following Good

44:02 | Authenticity and Vulnerability in Leadership

45:26 | Meeting Adam and Building a Life Together

46:54 | Graduate School and Expanding Her Perspective

49:51 | Entrepreneurship and Shabby Apple

52:36 | A Health Crisis That Changed Everything

54:46 | Financial Comfort, Identity Shifts, and New Challenges

59:43 | From Survival Mode to Answering Her Calling

01:00:02 | Restlessness and the Search for Purpose

01:03:02 | The Birth of the Policy Project

01:05:56 | Why Policy is the Most Scalable Tool for Change

01:07:03 | What Emily is Most Grateful For

More episodes

View all episodes

  • 120. Dave Checketts: From Running Sports Empires to a New Life in Private Equity

    01:34:36||Season 1, Ep. 120
    In this episode of Case Studies, Casey Baugh sits down with Dave Checketts, the youngest president in NBA history and former CEO of Madison Square Garden. From saving bankrupt franchises to leading iconic sports organizations, Dave shares the defining moments that shaped his career and his character.This conversation goes far beyond headlines and trophies. Dave opens up about faith, injustice, loss, and the unseen preparation behind opportunity. He reflects on how early rejection fueled resilience, how mentorship changed the trajectory of his life, and why building “championship culture” matters more than talent or capital alone.Now operating in private equity after decades in the global sports spotlight, Dave explains why influence without attention has become more fulfilling than power with a platform. This is a rare masterclass on leadership, readiness, and building a life of meaning long after the applause fades.⏱️ Episode Chapters00:00 | Admiration, Sports, and a Life in Leadership03:35 | Growing Up in Bountiful & Learning to Hustle Early08:34 | Rejection, Injustice, and Missing High School Basketball12:20 | Turning Setbacks into Fuel for Growth15:25 | Making the BYU Basketball Team Against the Odds20:14 | Faith, Obedience, and a Defining Spiritual Promise24:19 | Why That One Year of College Basketball Mattered28:19 | Ambition at 70 and Never Being Finished30:48 | Business School, Bain, and Early Career Acceleration35:27 | Clayton Christensen, Mentorship, and Consulting41:31 | Helping Danny Ainge and Entering Pro Sports47:26 | Walking into the NBA Office Unannounced52:58 | Sparring with David Stern—and Earning His Trust57:09 | Why the Celtics Deal Fell Apart59:17 | Being Chosen to Save the Utah Jazz at 2701:02:42 | Championship Culture vs. Winning Culture01:09:14 | Painful Partnerships and Hard Lessons01:16:21 | Tragedy, Loss, and Perspective01:20:04 | Faith, Gratitude, and the Experiences You Wouldn’t Choose01:22:14 | Raising Capital to Save the Jazz01:27:00 | Legacy Beyond Sports and the Spotlight
  • 119. Chad Willardson: Highlight Episode

    35:06||Season 1, Ep. 119
    On this week’s episode, Casey sits down Chad Willardson - Chad shares his inspiring journey of building a successful wealth management business from the ground up, emphasizing the importance of adding value, maintaining integrity, and fostering positive relationships.Chad reveals his unique approach to helping others overcome their fears, illustrated by a moving story of encouraging a stranger to take a leap of faith. We delve into the critical distinctions between building and preserving wealth, the significance of focusing on what you do best, and the power of giving while living. Chad also discusses the role of faith, family, and personal growth in achieving a fulfilling and successful life.Whether you’re an aspiring entrepreneur, a seasoned business owner, or someone looking to better manage your finances, this episode is packed with practical wisdom and profound insights. Tune in to discover how to harness your fears, invest with confidence, and build a legacy of wealth and purpose.
  • 119. David Bearss: How a Gene Discovery Sparked a Career Saving Lives

    01:08:38||Season 1, Ep. 119
    In this episode of Case Studies, Casey sits down with David Bearss – a trailblazing scientist, cancer researcher, and biotech founder, for a compelling conversation about faith, innovation, and the extraordinary journey from a biology lab to life saving breakthroughs. David shares how an early gene discovery altered the course of his life, launching him from a white coat in academia to the unpredictable world of entrepreneurship. With humility and clarity, he reveals what it’s like to develop treatments that not only extend lives but have saved the lives of people he loves. They explore how Halia, his latest venture, is revolutionizing Alzheimer’s research by studying those genetically at risk who never get the disease, and how AI is accelerating discoveries that once took decades. David also opens up about the mentors who believed in him, the moral weight of investor trust, and why scarcity breeds the best innovation. This conversation is an inspiring masterclass in conviction, purpose, and the science of resilience; for anyone committed to solving hard problems and building something that truly matters.
  • 118. Highlight Episode: Talk to Me About Faith (Part 2)

    40:27||Season 1, Ep. 118
    As we step into a new year, we’re taking a moment to pause and reflect on one of the most meaningful questions asked in every episode of Case Studies:“Talk to me about faith.”This episode is Part One of our 2025 faith reflections, featuring half of this year’s guests sharing how faith shapes their leadership, decisions, relationships, and sense of purpose. The answers are thoughtful, honest, and deeply personal, offering a powerful look at how faith is showing up in real life and real business.As we move into the year ahead, these conversations create space to reflect on our own journeys and consider how faith is impacting each of us right now.Part Two drops next week, where we’ll share the remaining guests’ responses and continue the conversation.Whether faith is central to your life or something you’re still exploring, this episode is an invitation to reflect, reset, and step into the new year with intention.
  • 118. Andrew Smith: Three Exits by 33 and What Most Miss About The Food And Beverage Industry

    01:31:39||Season 1, Ep. 118
    In this episode of Case Studies, Casey sits down with Andrew Smith, serial entrepreneur, multi-exit founder, and co-founder of Savory Fund, for an unforgettable deep dive into resilience, reinvention, and the sacred power of food.Andrew opens up about building three successful tech companies before the age of 33, selling to Fortune 100s, and navigating the dot-com bust and 2008 financial crisis. But it was a surprising pivot—supporting his wife Shauna’s dream to open a Kneaders Bakery; that shifted his trajectory and ultimately led to launching a wildly successful F&B Investment firm.From selling streaming tech in the ’90s to washing dishes in a café post-exit, Andrew shares raw lessons on humility, grit, and what it means to start over. They explore how family, faith, and a relentless drive to solve real problems shaped his entrepreneurial DNA, and why he believes restaurants are uniquely positioned to thrive, even in chaos.This conversation is a masterclass for founders on navigating ego, building with purpose, and finding meaning in the margins.
  • 117. Highlight Episode: Talk to Me About Faith (Part 1)

    26:21||Season 1, Ep. 117
    As we step into a new year, we’re taking a moment to pause and reflect on one of the most meaningful questions asked in every episode of Case Studies:“Talk to me about faith.”This episode is Part One of our 2025 faith reflections, featuring half of this year’s guests sharing how faith shapes their leadership, decisions, relationships, and sense of purpose. The answers are thoughtful, honest, and deeply personal, offering a powerful look at how faith is showing up in real life and real business.As we move into the year ahead, these conversations create space to reflect on our own journeys and consider how faith is impacting each of us right now.Part Two drops next week, where we’ll share the remaining guests’ responses and continue the conversation.Whether faith is central to your life or something you’re still exploring, this episode is an invitation to reflect, reset, and step into the new year with intention.
  • 117. Casey Baugh: A Christmas Challenge To Live Abundantly

    18:02||Season 1, Ep. 117
    In this solo episode, Casey reflects on the profound principle of giving and how acts of kindness—both big and small—can transform lives and create a lasting impact.Drawing from personal experiences, Casey shares powerful stories, from a life-changing moment at Cold Stone to an unforgettable Christmas Eve encounter, illustrating how acknowledging others and expressing generosity can break barriers and inspire connection. He highlights lessons learned from mentors who model a spirit of abundance, emphasizing that true fulfillment comes from growing and giving.Casey also dives into the psychology of human needs and the super-needs of growth and contribution, offering practical insights on how anyone can give—whether through time, resources, or simple acts of kindness. He issues a Christmas Challenge to intentionally seek opportunities to bless others and shares how these moments can ripple into a legacy of goodness.This episode is a must-listen for anyone looking to embrace abundance, create meaningful connections, and make this holiday season a time of true giving.
  • 116. Ben Kjar: Born Different, Built to Win: Overcoming Pain, Pressure & Expectations

    01:22:10||Season 1, Ep. 116
    In this powerful episode, Casey Baugh sits down with long-time friend and All-American wrestler Ben Kjar for an unforgettable conversation about resilience, adversity, and becoming the kind of person who stands out—on purpose. From surviving childhood bullying to becoming Utah Valley University’s first All-American, Ben shares what it takes to turn pain into fuel, pressure into performance, and setbacks into legacy.Ben opens up about living with Crouzon Syndrome, calling his shot as a teen, building elite discipline, and the upcoming release of his inspiring feature film Stand Out. This isn’t just a story of success—it’s a blueprint for how to live bold, focused, and fully committed to your calling.00:00 | Missionary Beginnings & Lifelong Friendship03:58 | Wrestling Origins & Crouzon Syndrome06:39 | Calling the Shot: Becoming a 3X State Champion08:55 | Childhood Trauma That Sparked Transformation12:39 | Choosing Power Over Victimhood18:10 | Lessons from Jesus: Grace vs. Retaliation24:31 | UVU Wrestling & Sacrificing for the Dream26:45 | Be Disobedient to Average29:42 | The Power of Shot-Calling & Deadlines32:57 | Translating Athletic Principles to Life35:07 | Expanding Worldviews Through Experience41:56 | Letting Go to Go All In44:43 | Becoming UVU’s First All-American48:01 | Grit, Redemption & Spitting in Fear’s Face54:15 | Impact of Focused Commitment57:25 | From Real Estate to Life Purpose01:02:00 | Family, Adoption & Unwavering Support01:06:09 | Speaking with Purpose & Creating Legacy01:09:03 | Trust, Belief & Living with Intention01:15:08 | Behind the Film “Stand Out”01:21:00 | Final Reflections & Lasting Impact
  • 115. Lindsay Hadley: Highlight Episode

    51:32||Season 1, Ep. 115
    In this week’s episode, Casey welcomes his longtime friend and fearless entrepreneur, Lindsay Hadley. With a friendship spanning over 20 years, Casey and Lindsay dive deep into the stories and mindset that have defined Lindsay’s extraordinary career and life. From orchestrating massive global fundraising efforts to facing failures head-on, Lindsay opens up about her philosophy of taking bold action and trusting the process, even when the odds seem insurmountable.Listen as they explore Lindsay’s incredible journey of faith, risk-taking, and pursuit of purpose, all while balancing personal challenges and the drive to make a meaningful impact. Through candid anecdotes and powerful insights, this episode will challenge you to rethink what it means to be fearless, to embrace failure, and to trust in your mission—no matter where it leads. Don’t miss this heartfelt conversation that proves bravery isn’t the absence of fear, but the determination to act in spite of it.