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CASE STUDIES
Chelsea Baugh: The Truth About Self-Doubt, Success, and Reinventing Yourself
In this episode of Case Studies, Casey sits down with his wife, Chelsea Baugh, for a raw and inspiring conversation about resilience, self-discovery, and navigating life’s unexpected turns. Chelsea shares her journey from being a competitive college athlete to stepping into motherhood, facing infertility, and becoming an advocate for autism awareness.
Together, they dive into the lessons learned from early setbacks in sports, the emotional toll of infertility, and the transformative journey of adoption. Chelsea opens up about battling self-limiting beliefs, how therapy and personal development have shaped her, and why she chose to pursue an Executive MBA despite never seeing herself in the business world.
00:00 – 00:45 | Intro & Setting the Stage
• Casey introduces Chelsea and the focus on personal growth
• Framing the episode around life transitions and identity
00:45 – 02:30 | Texas Roots & Athletic Childhood
• Growing up in Magnolia, Texas
• Early exposure to competitive sports and family values
02:30 – 05:15 | Club Volleyball & Varsity Dreams
• The pressure to perform and make varsity
• A game-saving moment that built belief
05:15 – 08:26 | D1 Volleyball & Meeting Casey
• Earning a last-minute scholarship at UVU
• Early years of marriage and balancing student-athlete life
08:26 – 14:33 | Losing Her Spot & Wrestling with Identity
• Missing a tournament and getting replaced
• Processing loss, bitterness, and emotional immaturity
14:33 – 20:05 | Private Victories & Self-Limiting Beliefs
• Not putting in the unseen work
• How beliefs about worth and capability took root
20:05 – 23:14 | Coach Sam & Character-First Coaching
• Lessons from a coach focused on life, not just sport
• A humbling moment in Samoa that stuck for life
23:14 – 30:48 | Motherhood & Autism Diagnosis
• Living her dream of being a mom
• Early signs of autism and the start of a therapy journey
30:48 – 36:21 | Going All-In on Advocacy
• Hours of therapy, research, and driving across Utah
• The mental load of trying to leave no stone unturned
36:21 – 41:50 | Infertility & IVF Heartbreak
• Failed treatments and emotional aftermath
• Feeling the weight of time and hope slipping
41:50 – 48:13 | Adoption & A Change of Heart
• How caring for her nephew softened her resistance
• CJ’s surprise arrival and beginning the adoption journey
48:13 – 53:16 | Taking Massive Action in Uncertainty
• Going full-send with agencies, consultants, and video profiles
• Applying the entrepreneurial mindset to family building
53:16 – 58:36 | Therapy, Awareness & Rewriting the Story
• How Mara helped her reframe negative thought loops
• Learning the brain’s biology and pausing to ask “What’s true?”
58:36 – 01:06:31 | Academic Insecurity & Intelligence Wounds
• Early school setbacks that shaped identity
• Moments and mentors that sparked new belief
01:06:31 – 01:14:11 | A New Calling: Education & Business
• Feeling pulled toward purpose beyond motherhood
• Rejection from BYU turned into redirection toward growth
01:14:11 – END | The MBA Leap & Final Lessons
• Choosing discomfort and growth over fear
• What Chelsea would tell her past self about trusting the process
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138. Mark Durham: Revitalizing Cities, Building Businesses, and a Life of Quiet Persistence
50:41||Season 1, Ep. 138In this episode of Case Studies, Casey sits down with entrepreneur, philanthropist, and community builder Mark Durham for a powerful conversation on persistence, faith, leadership, and creating meaningful impact over a lifetime. Mark shares the journey from winning state debate championships and pursuing art on a scholarship at the University of Utah, to building and selling successful businesses, leading a mission in Tokyo, and eventually launching initiatives that are transforming cities across Utah. Through stories of entrepreneurship, painful setbacks, grit-filled seasons of debt, and moments of spiritual clarity, Mark reveals how faith quietly shaped every major decision in his life. Casey and Mark explore what it means to build businesses with strong culture, why persistence matters more than talent, and how true leadership comes from empowering great people. They also dive into the vision behind My Hometown and City Strong Foundation, organizations focused on revitalizing communities through education, service, housing, and neighborhood transformation. This episode is a masterclass on long-term thinking, stewardship, and the compounding power of consistent service over time.137. Jeff Mendez: Highlight Episode
01:42:00||Season 1, Ep. 137In this episode of Case Studies, Casey sits down with Jeff Mendez, a builder, leader, and operator who led a 5,000-person sales force and helped generate over $2 Billion in commissions. His track record has made him one of the most respected operators in the door-to-door industry.Jeff reflects on his early life in Puerto Rico and the Dominican Republic, sharing how his father’s bold conversion story and a childhood shaped by grit and cultural pride gave him a lasting sense of identity. He walks through his corporate start at Walmart, the discovery that entrepreneurship was his true path, and the moment he chose conviction over comfort. That choice launched an 18-year run at the center of Vivint’s rise.With sharp insight and zero pretense, Jeff breaks down the principles behind his success: operational excellence, relentless value creation, and why energy, not capital, is the true currency of entrepreneurship. This is a conversation for builders, leaders, and anyone ready to stop playing small and start building something real.137. Chris Lee: Why Hitting Rock Bottom Made Him a More Impactful Entrepreneur
01:14:05||Season 1, Ep. 137In this episode of Case Studies, Casey sits down with Chris Lee; entrepreneur, investor, and founder of Next Level Pros - for a conversation about resilience, reinvention, family, and the lessons that only come from taking big swings in life and business. Chris opens up about the early ambition that drove him into entrepreneurship, the painful collapse of his first company, filing bankruptcy, and discovering that rock bottom was not nearly as devastating as he once feared. He shares hard-earned lessons on partnerships, leadership, culture, and why belief is often the greatest competitive advantage an entrepreneur can have. Casey and Chris also dive into fatherhood, criticism, faith, personal growth, and the tension between building something meaningful and slowing down enough to enjoy life. From raising five kids to building businesses, hobby farming, and mentoring entrepreneurs, Chris reflects on the deeper purpose behind success and the responsibility leaders have to truly impact people. This episode is packed with insight for entrepreneurs, builders, and anyone learning how to navigate failure without losing belief in themselves.136. James Clarke: Highlight Episode
01:33:44||Season 1, Ep. 136In this episode of Case Studies, Casey sits down with James Clarke - founder of Clearlink and managing partner at Clarke Capital - for an intimate look into the hard-won lessons behind a life of entrepreneurship, stewardship, and service.From his roots as a farm kid in Rexburg, Idaho to helming billion-dollar exits, James opens up about the foundational values instilled in him by family, mentors, and faith. He shares what it really means to lead with “labor and honor,” the ethos he now passes on to his children. Through raw reflections on early failures, pivotal pivots, and defining moments - including a highly publicized company controversy - James offers powerful insights on integrity, resilience, and staying the course.Casey and James explore themes of earned success, navigating public scrutiny, the difference between operators and investors, and why meaningful relationships matter more than ever in business. This is a thoughtful and inspiring episode for anyone building something that matters.136. Kip Sheppard: From Zero to 35,000 Units in Affordable Housing
01:15:23||Season 1, Ep. 136In this episode of Case Studies, Casey sits down with Kip Sheppard, a leader in affordable housing development whose career spans more than three decades and over 35,000 units built nationwide. What begins as a conversation about Kip’s early life and church mission experience in Germany quickly evolves into a masterclass on discipline, resilience, and long-term value creation.Kip shares how foundational experiences like athletics, faith, and his time as an accountant shaped his approach to business, teaching him that mastering the language of business is essential to building anything meaningful. He reflects on pivotal relationships with mentors and the defining partnership with Dell Loy Hansen, which ultimately launched a career built on innovation within the low income housing tax credit space.Casey and Kip explore lessons from navigating the 2008 financial crisis, the power of attention to detail, and why consistency, integrity, and showing up on time remain the ultimate competitive advantages. At its core, this episode is about building more than real estate; it is about building a life centered on family, purpose, and lasting impact.135. Nate Randle: Highlight Episode
01:24:22||Season 1, Ep. 135In this episode of Case Studies, Casey sits down with Nate Randle, CEO of Gabb and former executive at Nike, Vivint, Qualtrics, and the Utah Jazz, to unpack a lifetime of lessons in resilience, leadership, and personal growth. From navigating childhood adversity to steering major brands through crisis, Nate shares how his experiences shaped his leadership philosophy and deepened his commitment to supporting others.They discuss his journey from Nike Golf to running a high-growth company, the importance of authenticity in leadership, and the power of relationships in business. Nate also opens up about overcoming personal hardships, including a powerful story of forgiveness that changed his life.135. Spencer Cook: Turning Desperation Into a Multimillion Dollar VR Breakthrough
01:13:21||Season 1, Ep. 135In this episode of Case Studies, Casey sits down with Spencer Cook, co-founder of Continuum and creator of the breakout VR game UG, for a candid conversation on resilience, risk, and the long road to meaningful success in the virtual reality gaming industry.Spencer shares the six-year journey behind building UG into one of the top-performing titles on MetaQuest, unpacking the lessons learned through failed VR games, missed payroll, and the pressure of leading a startup through uncertainty. From experimenting with augmented reality and VR development to finally achieving product market fit in the gaming space, his story highlights what it really takes to build a successful VR game and scale a business in an emerging market.Together, Spencer and Casey explore entrepreneurship, leadership under pressure, and the mindset required to fail forward. They also dive into VR game design, monetization strategy, and how community-driven gameplay helped UG become a breakout success.This episode is a must-listen for entrepreneurs, founders, and anyone interested in VR gaming, startups, and building something meaningful through persistence and smart pivots.134. Justin Juntunen: Highlight Episode
01:06:48||Season 1, Ep. 134In this episode of Case Studies, Casey sits down with Justin Juntunen - founder of Cedar and Stone Sauna - to explore why the ancient practice of sauna bathing is finding new life in the heart of modern wellness. What starts as a conversation about custom craftsmanship and cardiovascular benefits quickly unfolds into something deeper: a dialogue on slowing down, creating meaning, and pursuing a business with soul.Justin shares his journey from building saunas with his grandfather in Minnesota to leading a company that crafts world-class sauna experiences, from private homes to luxury resorts. More than just heat and steam, his mission is about reconnecting people to their bodies, their breath, and each other. Together, they unpack the science, cultural traditions, and spiritual rituals behind the sauna movement, and why it's resonating with high performers and families alike.134. Seth Jenson: From Oxford to UVU, Designing the Future of Entrepreneurship
01:21:53||Season 1, Ep. 134In this episode of Case Studies, Casey sits down with Seth Jenson, Executive Director of the Baugh Entrepreneurship Institute at UVU, to explore what it really takes to build a world-class program from the ground up. Fresh off a PhD at Oxford and a global study of elite innovation ecosystems, Seth shares how he was given a blank canvas to reimagine entrepreneurship education and why outcomes, not optics, became his north star. Together, they unpack the power of experiential learning, the importance of industry-specific pathways, and how UVU is helping students graduate not just with degrees, but with revenue-generating businesses. Seth also breaks down the mindset shift required to see entrepreneurship as a skillset, not a title, and why resourcefulness is the ultimate advantage. The conversation expands into the future of higher education, the disruptive force of AI, and what institutions must do to stay relevant in a rapidly changing world. For entrepreneurs, builders, and leaders, this episode offers a compelling look at how the next generation is being equipped to create value at scale.