Share

cover art for Corinne Stokoe: The Strategy Of Becoming One of the Top Influencer Marketers

CASE STUDIES

Corinne Stokoe: The Strategy Of Becoming One of the Top Influencer Marketers

Season 1, Ep. 81
•

In this episode of Case Studies, Casey sits down with Corinne Stokoe, founder of Mint Arrow and a trailblazer in the influencer marketing space. Corinne shares her unconventional path from competitive pianist to entrepreneur, revealing how discipline, faith, and adaptability shaped her journey.


She dives into the early days of blogging, the evolution of digital marketing, and how she built one of the most successful affiliate-driven businesses in the industry. Casey and Corinne discuss the power of personal connection in a world dominated by AI, the realities of running a personal brand, and the importance of knowing when to pivot.


Corinne also opens up about the role of faith in her career, how she integrates business with purpose, and why embracing authenticity has been the key to her success. Whether you’re an entrepreneur, content creator, or simply looking for inspiration, this conversation is packed with valuable insights on resilience, reinvention, and building a lasting impact.


Chapters:


00:00 – 02:30 | Childhood Roots & Piano Discipline


  • Early lessons in hard work from her father and grandfather
  • Becoming a competitive pianist and the pursuit of perfection


02:30 – 05:15 | Burnout & Career Pivots


  • Why Corinne walked away from piano performance
  • Choosing broadcast journalism through unexpected advice


05:15 – 08:00 | The Assistant Years & Entrepreneurial Sparks


  • From Miss Provo to working under high-pressure execs
  • The persistence that led to her first key opportunity


08:00 – 11:45 | Starting Over: Divorce, Recession & Rock Bottom


  • Returning to Utah during the 2008 crash
  • Finding hope and purpose through unexpected mentorship


11:45 – 16:30 | Becoming a Mom & Finding Her Voice


  • Struggles with postpartum depression
  • How “someone go buy this” led to the Mint Arrow blog


16:30 – 20:05 | Affiliate Marketing 101


  • How a friend introduced her to affiliate links
  • Transitioning from hobby blogger to full-time income


20:05 – 24:20 | Integrating Faith with Business


  • The conference that changed her mission
  • Losing followers but gaining clarity in purpose


24:20 – 28:00 | Building a Faith-Driven Brand


  • Sharing values in a non-polarizing way
  • How Mint Arrow became both a business and a ministry


28:00 – 32:10 | The Evolution of Influencer Marketing


  • From curated content to the TikTok era
  • Why podcasting became her most powerful medium


32:10 – 35:30 | Adapting to AI & Digital Disruption


  • Why Corinne embraces AI as a growth tool
  • The importance of authentic connection in a tech-driven world


35:30 – 38:15 | From Passion to Business Strategy


  • Teaching others how to monetize their platforms
  • The impact of helping others 2x their revenue


38:15 – 42:00 | Faith as the Business Blueprint


  • Morning rituals and divine guidance in decision-making
  • Why success followed spiritual alignment


42:00 – 45:25 | What’s Next for Corinne


  • Scaling Mint Arrow by returning to its core
  • Teaching women how to create influence with impact

More episodes

View all episodes

  • 120. Juliana Del Aguila: Highlight Episode

    31:55||Season 1, Ep. 120
    In this inspiring episode of Case Studies, Juliana Del Aguila takes us on a deeply personal and powerful journey through her life as a leader, a woman in a male-dominated industry, and a member of a family with an iconic legacy. Juliana shares the extraordinary story of her family, from escaping the Armenian genocide to building transformative businesses in Argentina and Armenia, including their groundbreaking ventures in textiles, wine, and airport development.Juliana opens up about her unique position as the only female leader in her family’s businesses, the challenges she has faced, and the lessons she has learned about resilience, vulnerability, and embracing authenticity. She reflects on balancing personal ambitions with family commitments, coping with loss, and preparing for future roles as a mother and mentor.Through her story, Juliana explores profound themes such as the importance of faith, the role of community impact in business, and the journey to discovering and owning her true self. Whether you’re drawn to stories of entrepreneurship, family legacy, or personal growth, this episode is a must-listen for anyone seeking inspiration to live with purpose, make meaningful contributions, and leave a lasting legacy.

  • 120. Dave Checketts: From Running Sports Empires to a New Life in Private Equity

    01:34:36||Season 1, Ep. 120
    In this episode of Case Studies, Casey Baugh sits down with Dave Checketts, the youngest president in NBA history and former CEO of Madison Square Garden. From saving bankrupt franchises to leading iconic sports organizations, Dave shares the defining moments that shaped his career and his character.This conversation goes far beyond headlines and trophies. Dave opens up about faith, injustice, loss, and the unseen preparation behind opportunity. He reflects on how early rejection fueled resilience, how mentorship changed the trajectory of his life, and why building “championship culture” matters more than talent or capital alone.Now operating in private equity after decades in the global sports spotlight, Dave explains why influence without attention has become more fulfilling than power with a platform. This is a rare masterclass on leadership, readiness, and building a life of meaning long after the applause fades.⏱️ Episode Chapters00:00 | Admiration, Sports, and a Life in Leadership03:35 | Growing Up in Bountiful & Learning to Hustle Early08:34 | Rejection, Injustice, and Missing High School Basketball12:20 | Turning Setbacks into Fuel for Growth15:25 | Making the BYU Basketball Team Against the Odds20:14 | Faith, Obedience, and a Defining Spiritual Promise24:19 | Why That One Year of College Basketball Mattered28:19 | Ambition at 70 and Never Being Finished30:48 | Business School, Bain, and Early Career Acceleration35:27 | Clayton Christensen, Mentorship, and Consulting41:31 | Helping Danny Ainge and Entering Pro Sports47:26 | Walking into the NBA Office Unannounced52:58 | Sparring with David Stern—and Earning His Trust57:09 | Why the Celtics Deal Fell Apart59:17 | Being Chosen to Save the Utah Jazz at 2701:02:42 | Championship Culture vs. Winning Culture01:09:14 | Painful Partnerships and Hard Lessons01:16:21 | Tragedy, Loss, and Perspective01:20:04 | Faith, Gratitude, and the Experiences You Wouldn’t Choose01:22:14 | Raising Capital to Save the Jazz01:27:00 | Legacy Beyond Sports and the Spotlight

  • 119. Chad Willardson: Highlight Episode

    35:06||Season 1, Ep. 119
    On this week’s episode, Casey sits down Chad Willardson - Chad shares his inspiring journey of building a successful wealth management business from the ground up, emphasizing the importance of adding value, maintaining integrity, and fostering positive relationships.Chad reveals his unique approach to helping others overcome their fears, illustrated by a moving story of encouraging a stranger to take a leap of faith. We delve into the critical distinctions between building and preserving wealth, the significance of focusing on what you do best, and the power of giving while living. Chad also discusses the role of faith, family, and personal growth in achieving a fulfilling and successful life.Whether you’re an aspiring entrepreneur, a seasoned business owner, or someone looking to better manage your finances, this episode is packed with practical wisdom and profound insights. Tune in to discover how to harness your fears, invest with confidence, and build a legacy of wealth and purpose.

  • 119. David Bearss: How a Gene Discovery Sparked a Career Saving Lives

    01:08:38||Season 1, Ep. 119
    In this episode of Case Studies, Casey sits down with David Bearss – a trailblazing scientist, cancer researcher, and biotech founder, for a compelling conversation about faith, innovation, and the extraordinary journey from a biology lab to life saving breakthroughs. David shares how an early gene discovery altered the course of his life, launching him from a white coat in academia to the unpredictable world of entrepreneurship. With humility and clarity, he reveals what it’s like to develop treatments that not only extend lives but have saved the lives of people he loves. They explore how Halia, his latest venture, is revolutionizing Alzheimer’s research by studying those genetically at risk who never get the disease, and how AI is accelerating discoveries that once took decades. David also opens up about the mentors who believed in him, the moral weight of investor trust, and why scarcity breeds the best innovation. This conversation is an inspiring masterclass in conviction, purpose, and the science of resilience; for anyone committed to solving hard problems and building something that truly matters.

  • 118. Highlight Episode: Talk to Me About Faith (Part 2)

    40:27||Season 1, Ep. 118
    As we step into a new year, we’re taking a moment to pause and reflect on one of the most meaningful questions asked in every episode of Case Studies:“Talk to me about faith.”This episode is Part One of our 2025 faith reflections, featuring half of this year’s guests sharing how faith shapes their leadership, decisions, relationships, and sense of purpose. The answers are thoughtful, honest, and deeply personal, offering a powerful look at how faith is showing up in real life and real business.As we move into the year ahead, these conversations create space to reflect on our own journeys and consider how faith is impacting each of us right now.Part Two drops next week, where we’ll share the remaining guests’ responses and continue the conversation.Whether faith is central to your life or something you’re still exploring, this episode is an invitation to reflect, reset, and step into the new year with intention.

  • 118. Andrew Smith: Three Exits by 33 and What Most Miss About The Food And Beverage Industry

    01:31:39||Season 1, Ep. 118
    In this episode of Case Studies, Casey sits down with Andrew Smith, serial entrepreneur, multi-exit founder, and co-founder of Savory Fund, for an unforgettable deep dive into resilience, reinvention, and the sacred power of food.Andrew opens up about building three successful tech companies before the age of 33, selling to Fortune 100s, and navigating the dot-com bust and 2008 financial crisis. But it was a surprising pivot—supporting his wife Shauna’s dream to open a Kneaders Bakery; that shifted his trajectory and ultimately led to launching a wildly successful F&B Investment firm.From selling streaming tech in the ’90s to washing dishes in a café post-exit, Andrew shares raw lessons on humility, grit, and what it means to start over. They explore how family, faith, and a relentless drive to solve real problems shaped his entrepreneurial DNA, and why he believes restaurants are uniquely positioned to thrive, even in chaos.This conversation is a masterclass for founders on navigating ego, building with purpose, and finding meaning in the margins.

  • 117. Highlight Episode: Talk to Me About Faith (Part 1)

    26:21||Season 1, Ep. 117
    As we step into a new year, we’re taking a moment to pause and reflect on one of the most meaningful questions asked in every episode of Case Studies:“Talk to me about faith.”This episode is Part One of our 2025 faith reflections, featuring half of this year’s guests sharing how faith shapes their leadership, decisions, relationships, and sense of purpose. The answers are thoughtful, honest, and deeply personal, offering a powerful look at how faith is showing up in real life and real business.As we move into the year ahead, these conversations create space to reflect on our own journeys and consider how faith is impacting each of us right now.Part Two drops next week, where we’ll share the remaining guests’ responses and continue the conversation.Whether faith is central to your life or something you’re still exploring, this episode is an invitation to reflect, reset, and step into the new year with intention.

  • 117. Casey Baugh: A Christmas Challenge To Live Abundantly

    18:02||Season 1, Ep. 117
    In this solo episode, Casey reflects on the profound principle of giving and how acts of kindness—both big and small—can transform lives and create a lasting impact.Drawing from personal experiences, Casey shares powerful stories, from a life-changing moment at Cold Stone to an unforgettable Christmas Eve encounter, illustrating how acknowledging others and expressing generosity can break barriers and inspire connection. He highlights lessons learned from mentors who model a spirit of abundance, emphasizing that true fulfillment comes from growing and giving.Casey also dives into the psychology of human needs and the super-needs of growth and contribution, offering practical insights on how anyone can give—whether through time, resources, or simple acts of kindness. He issues a Christmas Challenge to intentionally seek opportunities to bless others and shares how these moments can ripple into a legacy of goodness.This episode is a must-listen for anyone looking to embrace abundance, create meaningful connections, and make this holiday season a time of true giving.

  • 116. Ben Kjar: Born Different, Built to Win: Overcoming Pain, Pressure & Expectations

    01:22:10||Season 1, Ep. 116
    In this powerful episode, Casey Baugh sits down with long-time friend and All-American wrestler Ben Kjar for an unforgettable conversation about resilience, adversity, and becoming the kind of person who stands out—on purpose. From surviving childhood bullying to becoming Utah Valley University’s first All-American, Ben shares what it takes to turn pain into fuel, pressure into performance, and setbacks into legacy.Ben opens up about living with Crouzon Syndrome, calling his shot as a teen, building elite discipline, and the upcoming release of his inspiring feature film Stand Out. This isn’t just a story of success—it’s a blueprint for how to live bold, focused, and fully committed to your calling.00:00 | Missionary Beginnings & Lifelong Friendship03:58 | Wrestling Origins & Crouzon Syndrome06:39 | Calling the Shot: Becoming a 3X State Champion08:55 | Childhood Trauma That Sparked Transformation12:39 | Choosing Power Over Victimhood18:10 | Lessons from Jesus: Grace vs. Retaliation24:31 | UVU Wrestling & Sacrificing for the Dream26:45 | Be Disobedient to Average29:42 | The Power of Shot-Calling & Deadlines32:57 | Translating Athletic Principles to Life35:07 | Expanding Worldviews Through Experience41:56 | Letting Go to Go All In44:43 | Becoming UVU’s First All-American48:01 | Grit, Redemption & Spitting in Fear’s Face54:15 | Impact of Focused Commitment57:25 | From Real Estate to Life Purpose01:02:00 | Family, Adoption & Unwavering Support01:06:09 | Speaking with Purpose & Creating Legacy01:09:03 | Trust, Belief & Living with Intention01:15:08 | Behind the Film “Stand Out”01:21:00 | Final Reflections & Lasting Impact
Copyright Casey Baugh
Hosted with ❤️ by Acast