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CASE STUDIES

Doug Robinson: Building, Breaking, and Beginning Again

Season 1, Ep. 108
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In this episode of Case Studies, Casey sits down with Doug Robinson; entrepreneur, operator, and founder of LGCY Power, for an unfiltered look at what it really means to bet everything on conviction. From a teenage lawn business to leading one of the fastest-growing solar companies in the country, Doug’s story is a masterclass in grit, humility, and relentless alignment.


He opens up about the collapse of Atlas, what it’s like to hold the title but not the control, and how those failures forged his philosophy on leadership and ownership. Doug also unpacks his legal battle with Vivint Solar and Blackstone; the confidence it took to keep showing up when the odds were impossible, and how faith and forgiveness became central to his rebuild.


This conversation is about more than entrepreneurship. It’s about integrity when things fall apart, rebuilding trust, and finding purpose through pressure. A raw, real playbook for any founder determined to endure the valley and come back sharper.


Chapters


00:00 | Old Friends, Shared History

02:16 | Growing Up in Cache Valley

05:22 | Early Leadership Lessons from Sports

08:11 | The Lawn Business That Taught Ownership

11:48 | How to Manage Up, Down & Sideways

16:18 | Embracing Change: From Missions to Management

20:19 | JUCO Dreams & The Last Days at Ricks College

23:04 | Door-to-Door Beginnings with Atlas

25:44 | Production-Based Recruiting: The Sales Secret

28:30 | Why Sports & Missions Built Great Leaders

30:13 | The Atlas Collapse & Shattered Trust

33:29 | Fallout, Finger-Pointing & Feeling Betrayed

37:20 | Picking Sides: Apex vs. Pinnacle

41:20 | Rebuilding with LGCY After a Broken Partnership

44:44 | When Paths Diverge — and Why That’s Okay

46:48 | Leading LGCY: Pride, Pain, and the Lawsuit

50:11 | Pitching Sunrun With Just Conviction

52:15 | Winning Against Blackstone — And No One Cares

53:43 | Why We Hold Grudges Too Long

58:48 | The Call That Started Reconciliation

01:02:49 | The Golf Game That Changed Everything

01:04:15 | How Leadership (and Faith) Changes You

01:05:27 | Solar in Crisis: $15M Lost, Lessons Gained

01:06:56 | How to Survive When the Market Collapses

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Copyright Casey Baugh
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