CASE STUDIES

In this episode of Case Studies, Casey sits down with Corinne Stokoe, founder of Mint Arrow and a trailblazer in the influencer marketing space. Corinne shares her unconventional path from competitive pianist to entrepreneur, revealing how discipline, faith, and adaptability shaped her journey.She dives into the early days of blogging, the evolution of digital marketing, and how she built one of the most successful affiliate-driven businesses in the industry. Casey and Corinne discuss the power of personal connection in a world dominated by AI, the realities of running a personal brand, and the importance of knowing when to pivot.Corinne also opens up about the role of faith in her career, how she integrates business with purpose, and why embracing authenticity has been the key to her success. Whether you’re an entrepreneur, content creator, or simply looking for inspiration, this conversation is packed with valuable insights on resilience, reinvention, and building a lasting impact.Chapters:00:00 – 02:30 | Childhood Roots & Piano DisciplineEarly lessons in hard work from her father and grandfatherBecoming a competitive pianist and the pursuit of perfection02:30 – 05:15 | Burnout & Career PivotsWhy Corinne walked away from piano performanceChoosing broadcast journalism through unexpected advice05:15 – 08:00 | The Assistant Years & Entrepreneurial SparksFrom Miss Provo to working under high-pressure execsThe persistence that led to her first key opportunity08:00 – 11:45 | Starting Over: Divorce, Recession & Rock BottomReturning to Utah during the 2008 crashFinding hope and purpose through unexpected mentorship11:45 – 16:30 | Becoming a Mom & Finding Her VoiceStruggles with postpartum depressionHow “someone go buy this” led to the Mint Arrow blog16:30 – 20:05 | Affiliate Marketing 101How a friend introduced her to affiliate linksTransitioning from hobby blogger to full-time income20:05 – 24:20 | Integrating Faith with BusinessThe conference that changed her missionLosing followers but gaining clarity in purpose24:20 – 28:00 | Building a Faith-Driven BrandSharing values in a non-polarizing wayHow Mint Arrow became both a business and a ministry28:00 – 32:10 | The Evolution of Influencer MarketingFrom curated content to the TikTok eraWhy podcasting became her most powerful medium32:10 – 35:30 | Adapting to AI & Digital DisruptionWhy Corinne embraces AI as a growth toolThe importance of authentic connection in a tech-driven world35:30 – 38:15 | From Passion to Business StrategyTeaching others how to monetize their platformsThe impact of helping others 2x their revenue38:15 – 42:00 | Faith as the Business BlueprintMorning rituals and divine guidance in decision-makingWhy success followed spiritual alignment42:00 – 45:25 | What’s Next for CorinneScaling Mint Arrow by returning to its coreTeaching women how to create influence with impact

What if the future of education isn’t bigger—but smaller, more personal, and radically student-driven?In this episode of Case Studies, Casey Baugh sits down with Matt Clayton, founder of Slope School, to explore how traditional schools are being disrupted by a new, human-centered model. From working at Goldman Sachs to studying under Clayton Christensen, Matt shares how autonomy, real-world learning, and community are transforming how kids learn.You’ll hear why Slope School focuses on mastery over credentials, how AI is accelerating student growth, and why building identity is the most important part of education. This episode is packed with insights for parents, educators, and entrepreneurs who care about the next generation.Chapters:00:00 – 02:30 | Why This Conversation Matters • Casey on Slope’s personal impact on his family • Introducing Matt Clayton and the mission of Slope School02:30 – 06:11 | Childhood & Foundational Lessons • Growing up abroad and learning independence early • Matt’s parents’ influence: trust, faith, and adventure06:11 – 10:24 | Teaching Through “Competence +1” • How small, consistent challenges build student confidence • A core philosophy used at Slope and in Matt’s own life10:24 – 15:20 | From Art to Wall Street • Matt’s unique journey from music to finance • Why two years at Goldman taught more than five years of college15:20 – 20:58 | The Power of Excellence in Your 20s • Why mastering hard things early creates leverage for life • How intensity in early work shapes long-term success20:58 – 24:18 | Rethinking Teacher Credentials • How Slope hires based on performance, not paper • Why parents care more about outcomes than degrees24:18 – 30:45 | Learning from Clayton Christensen • Disruptive innovation in education explained • How the pandemic proved Christensen’s theory30:45 – 36:28 | Small Schools, Big Outcomes • Why small schools can now outperform large ones • Real stories of Slope students pursuing passions in sports and business36:28 – 43:25 | AI in the Classroom • Why AI should be embraced, not banned • How students use AI to accelerate—not shortcut—learning43:25 – 48:17 | Real-World Projects & Human Connection • Blending digital tools with in-person community • Why meaningful relationships matter more than ever48:17 – 52:49 | Breaking Bureaucracy with Innovation • Why small schools can adapt faster and serve better • The scalability challenge large institutions can’t solve52:49 – 58:47 | A Vision for the Future • Matt’s goal: 5 world-class schools in Utah • Why we’re in the midst of a historic shift in how we learn58:47 – 01:04:21 | Identity, Faith & the Hero’s Journey • How helping kids see themselves as heroes changes everything • Why identity-building is central to education at Slope01:04:21 – 01:12:31 | Building Inclusive Communities • Real-world interfaith collaboration at Slope • Creating sacred spaces of learning across backgrounds01:12:31 – 01:20:48 | From Banker to Builder • How a personal diagnosis sparked Matt’s leap into education • Why purpose—not profit—drives his vision01:20:48 – End | Scaling the Mission • Hiring Slope’s first graduate as a team member • What’s next for Slope and the kids leading the future

In this episode of Case Studies, Casey sits down with his wife, Chelsea Baugh, for a raw and inspiring conversation about resilience, self-discovery, and navigating life’s unexpected turns. Chelsea shares her journey from being a competitive college athlete to stepping into motherhood, facing infertility, and becoming an advocate for autism awareness.Together, they dive into the lessons learned from early setbacks in sports, the emotional toll of infertility, and the transformative journey of adoption. Chelsea opens up about battling self-limiting beliefs, how therapy and personal development have shaped her, and why she chose to pursue an Executive MBA despite never seeing herself in the business world.00:00 – 00:45 | Intro & Setting the Stage • Casey introduces Chelsea and the focus on personal growth • Framing the episode around life transitions and identity00:45 – 02:30 | Texas Roots & Athletic Childhood • Growing up in Magnolia, Texas • Early exposure to competitive sports and family values02:30 – 05:15 | Club Volleyball & Varsity Dreams • The pressure to perform and make varsity • A game-saving moment that built belief05:15 – 08:26 | D1 Volleyball & Meeting Casey • Earning a last-minute scholarship at UVU • Early years of marriage and balancing student-athlete life08:26 – 14:33 | Losing Her Spot & Wrestling with Identity • Missing a tournament and getting replaced • Processing loss, bitterness, and emotional immaturity14:33 – 20:05 | Private Victories & Self-Limiting Beliefs • Not putting in the unseen work • How beliefs about worth and capability took root20:05 – 23:14 | Coach Sam & Character-First Coaching • Lessons from a coach focused on life, not just sport • A humbling moment in Samoa that stuck for life23:14 – 30:48 | Motherhood & Autism Diagnosis • Living her dream of being a mom • Early signs of autism and the start of a therapy journey30:48 – 36:21 | Going All-In on Advocacy • Hours of therapy, research, and driving across Utah • The mental load of trying to leave no stone unturned36:21 – 41:50 | Infertility & IVF Heartbreak • Failed treatments and emotional aftermath • Feeling the weight of time and hope slipping41:50 – 48:13 | Adoption & A Change of Heart • How caring for her nephew softened her resistance • CJ’s surprise arrival and beginning the adoption journey48:13 – 53:16 | Taking Massive Action in Uncertainty • Going full-send with agencies, consultants, and video profiles • Applying the entrepreneurial mindset to family building53:16 – 58:36 | Therapy, Awareness & Rewriting the Story • How Mara helped her reframe negative thought loops • Learning the brain’s biology and pausing to ask “What’s true?”58:36 – 01:06:31 | Academic Insecurity & Intelligence Wounds • Early school setbacks that shaped identity • Moments and mentors that sparked new belief01:06:31 – 01:14:11 | A New Calling: Education & Business • Feeling pulled toward purpose beyond motherhood • Rejection from BYU turned into redirection toward growth01:14:11 – END | The MBA Leap & Final Lessons • Choosing discomfort and growth over fear • What Chelsea would tell her past self about trusting the process

In this powerful follow-up episode, Casey Baugh dives into the final four habits from Stephen Covey’s The 7 Habits of Highly Effective People. Building on the foundation of independence from Part One, Casey unpacks the essential habits for thriving in relationships, leadership, and teamwork.From cultivating a win-win mindset to practicing deep empathetic listening and valuing differences, Casey shares real-life stories that show how these habits can transform your personal and professional life. He also highlights the often-overlooked habit of self-renewal—sharpening the saw—as the key to long-term success and fulfillment.Whether you’re a leader, entrepreneur, or someone striving for better relationships, this episode offers tactical wisdom to help you operate at your highest potential.Chapters:00:00 – 05:44 | Habit 4: Think Win-Win • Why win-win is a paradigm of abundance, not a tactic • Real-life story of putting others’ interests first and reaping long-term trust05:44 – 10:43 | Habit 5: Seek First to Understand, Then to Be Understood • The power of empathetic listening to build trust • How true understanding increases your influence10:43 – 16:28 | Habit 6: Synergize – Valuing the Differences • How differences, not sameness, drive exceptional teamwork • Stories of synergy in sports, business, and personal relationships16:28 – 23:05 | Habit 7: Sharpen the Saw – Self-Renewal • Physical, mental, emotional, and spiritual routines that elevate performance • Why rest, rituals, and recommitment drive sustainable success

In this powerful solo episode, Casey Baugh unpacks the life-changing principles from The 7 Habits of Highly Effective People by Stephen R. Covey. As part of his Book-A-Month Challenge, Casey revisits this timeless classic and shares how its first three habits helped shape his mindset, career, and personal life.Through compelling personal stories—including how one visualization helped his daughter overcome fear—Casey illustrates how choosing your response, envisioning your goals, and prioritizing what truly matters can lead to a more effective and fulfilling life.Whether you’re navigating a career pivot or striving for better habits, this episode is packed with actionable strategies to elevate your personal growth.Chapters:00:00 – 01:29 | Why This Book Changed Casey’s Life • Stephen Covey’s principles shaped Casey’s worldview and leadership. • Personal impact: from naming his child “Covey” to re-reading the book during his 52-book challenge.01:29 – 05:51 | Habit 1: Be Proactive • Freedom lies in the space between stimulus and response. • Our behavior is shaped by decisions—not conditions.05:51 – 07:39 | Viktor Frankl’s Impact on Habit 1 • Lessons from Man’s Search for Meaning on ultimate human freedom. • Frankl’s mindset as a Holocaust survivor reinforces the power of choice.07:39 – 10:01 | Habit 2: Begin with the End in Mind • If we’re free to choose, we must define what we want. • The danger of working hard with the wrong map or vision.10:01 – 14:33 | Visualization & Creation: The Power of Mental Clarity • Everything is created twice: mentally, then physically. • Story of helping his daughter visualize success before a ski race.14:33 – 19:03 | Habit 3: Put First Things First • Schedule priorities, don’t just prioritize your schedule. • Focus on high-leverage tasks using the Pareto Principle.19:03 – 22:06 | Quadrants of Productivity & Effective Living • The magic lies in Quadrant 2: important but not urgent tasks. • Avoid distractions in Quadrants 3 and 4 to stay effective.22:06 – 24:23 | From Dependence to Independence: The First 3 Habits • Moving from relying on others to becoming self-reliant. • Personal story of gaining financial independence through sales.

In this week's episode, Casey sits down with Colin Wright to unpack the defining moments that shaped his career - from nearly losing his home in the 2008 financial crisis to building one of Utah’s most successful real estate development firms. Colin’s journey is a testament to perseverance, adaptability, and the power of learning from failure.Colin shares the lessons he learned from his father, the risks he took by striking out on his own, and the turning points that helped him transform failure into a foundation for growth. He opens up about the challenges of leadership, the importance of knowing your strengths, and the discipline required to survive volatile markets.Sharing insights on business, faith, and family, this episode is a masterclass in resilience, calculated risk-taking, and the long game of real estate success. Whether you’re an aspiring entrepreneur or a seasoned professional, Colin’s story offers invaluable lessons on navigating uncertainty and seizing opportunities.Chapters:00:00 – 00:39 | Introduction • Casey Baugh introduces Colin Wright • Their unexpected past business connections00:39 – 02:29 | Early Life & Family Influence • Growing up in Davis County, Utah • Parents’ strong emphasis on education and work ethic02:29 – 05:53 | Mission in Peru & University of Utah • Colin’s transformative missionary experience • Accelerated college path and early exposure to real estate05:53 – 10:12 | Real Estate Roots & Career Foundations • Father’s involvement in Ivory Homes • Learning through hands-on experience in land acquisition10:12 – 13:50 | The Columbia University Experience & New York Insights • Studying real estate at Columbia MRED • How living in NYC influenced Colin’s urban development mindset13:50 – 19:00 | Entrepreneurship & Early Struggles • Leaving a stable job to launch his own business • The harsh realities of the 2008 financial crisis • Nearly losing his home and rebuilding from scratch19:00 – 25:16 | Major Breakthroughs & Scaling Up • Co-founding Henry Walker Homes and scaling across multiple states • Selling the business and learning critical lessons in exits • Building CW Landco and evolving into Cole West25:16 – 30:42 | Navigating Real Estate Cycles & Market Shifts • Strategies for surviving economic downturns • How Utah’s real estate market is evolving • Adapting to industry headwinds and capital challenges30:42 – 36:42 | Faith, Family, & Business Philosophy • Balancing entrepreneurship with personal values • The role of faith in guiding career decisions • The importance of discipline and long-term thinking36:42 – 38:22 | Utah’s Future & Real Estate Outlook • Predictions for Utah’s housing market • How policy changes and development trends will shape the industry38:22 – 40:00 | Closing Thoughts • Reflections on business integrity and reputation • Colin’s vision for the next phase of Cole WestIf you enjoyed this episode, don’t forget to like, subscribe, and share!