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Pasadena Restaurants Hope for Economic Boost from Rose Parade
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Pasadenas Restaurants Hope for Economic Boost from Upcoming Rose Parade
After a challenging year marked by the Eaton Fire and pandemic-related obstacles, Pasadenas restaurants are pinning their hopes on the upcoming Rose Parade for a much-needed financial uplift. The annual event, with its iconic floats and marching bands, is seen as a lifeline for the citys approximately seven hundred restaurants, many of which have been grappling with issues such as wildfires, immigration raids, tariffs, increasing beef costs, and annual minimum wage increases.
Bret Thompson, who opened a second restaurant on Raymond Avenue two years ago, shared his familys experiences navigating the challenges of the pandemic and the subsequent wildfires. They had successfully managed their first restaurant in downtown Los Angeles but never anticipated the difficulties that would arise in the following year.
Pasadena City spokesperson Lisa Derderian noted that the citys restaurants heavily rely on the year-end economic boost from the Rose Bowl Game and the parade. She expressed optimism that the thousands of visitors attending the parade and game will significantly stimulate the local economy, with an estimated economic impact of nearly two hundred fifty million dollars in two thousand twenty-four.
To further support these businesses, Pasadena has utilized grant money to create Unified Outdoor Dining spaces and has launched several eat and shop local initiatives, including a cashback application for frequent shoppers and diners. These efforts aim to encourage community support for small businesses and local restaurants, which are considered the fabric of the neighborhoods.
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