The Business Of Modelling

Hollie Lacayo is a London-based fashion stylist and writer whose work spans editorial, commercial, music and red-carpet styling. Her portfolio includes campaigns for Hackett, AllSaints and M&S, along with features in Vogue and 1883 Magazine. In this episode, she talks about what the job actually involves, the pace of freelance life and the parts of styling people rarely see. As Chair of BECTU’s Fashion UK division, she outlines the work being done to support stylists, MUAs, hairdressers and other freelancers behind the camera. She discusses why raising industry standards is overdue, what needs to change and how collective action can protect creatives while improving working conditions for everyone. She explains how she builds trust with clients, how she approaches briefs, and why clear communication and proper processes matter as much as creativity. Hollie also speaks about unrealistic expectations are placed on stylists with long hours, last-minute requests, unpaid favours and the assumption that creatives should absorb costs themselves.www.businessofmodelling.co.ukwww.hollielacayo.co.ukwww.bectufashionuk.com

Based in Sheffield, Zoe Proctor and Laura Winson are the co-founders and directors of ZBD Talent, one of the UK's most forward-thinking model and talent agencies. Representing people with disabilities, visual differences and neurodivergence. They also work with global brands including Nike, Vogue & Gucci. They discuss how they started up the agency together and the shift from tokenism to true representation, and what meaningful change really looks like within the modelling industry. They also talk about the power of visibility, their work with Ellie Goldstein, and the importance of creating opportunities for talent can often be overlooked by traditional agencies.www.businessofmodelling.co.ukwww.zbdtalent.com

Based in Berlin, Nina Houwer is co-founder and casting director of Troeber Casting, one of Germany’s most respected agencies. With a job list spanning campaigns for Zalando, Hugo Boss, Adidas and Mercedes-Benz, Nina works closely with global brands and creative teams to find talent who bring authenticity and individuality to screen. In this episode, Nina discusses what makes talent stand out in today’s market, how individuality is valued over perfection, and how digital and self-tape castings have transformed the process. She also shares insights into Berlin’s creative scene, working with international clients, and the growing influence of AI and technology in casting. From discovering new faces to managing high-profile productions, Nina offers a grounded look at what it really takes to get booked. www.businessofmodelling.co.uk www.troeber-casting.de 

Bree Colter is a fashion and beauty model represented by Freedom Models LA. She has worked with brands including Fenty Beauty, Urban Decay, NYX, Maybelline and Nike, and walked for LaQuan Smith and VFiles at New York Fashion Week. In this episode, Bree talks about developing confidence through experience, navigating social media, and the importance of professionalism and communication on set. She also discusses managing finances, setting boundaries, and treating modelling as a business from the start. Bree is the author of Strike a Pose, a guide for new models entering the industry, and the host of the Role Models podcast. www.businessofmodelling.co.uk www.breecult.com  www.freedommodels.com  

Ingo Nolden, founder of Iconic Management in Berlin, has built one of Europe's most internationally renowned model agencies, representing global talent and refining the image of modern modelling in Germany. Starting out with early catalogue roots so its rise as an e-commerce and creative powerhouse, Ingo has been at the centre of an industry in constant transformation.Ingo reflects on the evolution of the German market, the shift from traditional campaigns to digital-first storytelling, and the enduring importance of personal management in an age of AI and virtual models. He shares his perspective on the future of authenticity, creativity and connection in an increasingly automated world and why he believes the human element will always remain irreplaceable.www.businessofmodelling.co.ukwww.iconicmanagement.com

Gerry Cott, founder of A-Z Animals and former guitarist with the chart-topping band The Boomtown Rats, has forged a career that bridges creativity, discipline and compassion. After years performing on global tours, he turned his focus to training animals for film, TV and advertising and building one of the UK's most respected animal talent agencies.In this episode, Gerry reflects on his journey from rock musician to animal trainer, exploring the parallels between performance and animal behaviour. He shares the unseen preparation behind on-set perfection, how animal welfare and evolved over four decades, and the role of technology and CGI and AI now plays in the industry. A fascinating look into the intelligence, empathy and artistry that bring animal performances to life.www.businessofmodelling.co.ukwww.a-zanimals.co.uk

Michael Gross is a renowned journalist and bestselling author whose storytelling has transformed how the world views the modelling industry. Known to us for his landmark book Model: The Ugly Business of Beautiful Women, he revealed the real stories behind the rise of the supermodel, the power, the glamour, and the hidden truths beneath it all. In this episode, Michael reflects on his journey from rock and roll journalist to one of fashion’s most respected voices. He shares the moment photographer Richard Avedon inspired him to write his groundbreaking book, his candid thoughts on Eileen Ford’s legacy, and the courage it takes to expose uncomfortable truths. A fascinating look into the history, complexity and humanity of an industry that shaped modern culture. www.businessofmodelling.co.uk www.mgross.com  

With over 18 years' experience, Poppy France has worked across fashion, advertising, TV and celebrity campaigns, building her reputation for her clean, conscious approach to makeup. Assisting photographers in her early days to collaborating with global brands and magazines, she has always championed sustainable and cruelty-free beauty. Poppy shares her journey and the inspiration behind creating her own organic facial oils, and how practices like yoga, meditation and facial massage shape her work. She also reflects on the changes she’s seen in the beauty industry, from diversity to the growing demand for ethical products and why she believes true beauty starts with how you feel. www.businessofmodelling.co.uk www.poppyfrance.com