The Business Of Modelling

Sally Andrews casts actors and models across commercial, fashion and digital campaigns. Her career spans in-person castings and the shift to self-tapes, giving her a clear view of how casting decisions are made, how talent is assessed, and how the process has changed over the past decade. In this episode, Sally breaks down how casting works today, what casting directors are looking for when reviewing self-tapes and Spotlight profiles, and why many strong performers fall short for reasons that have nothing to do with talent. She shares practical insight into authenticity, preparation and presentation, explains common mistakes that stop talent progressing, and offers a grounded perspective on what genuinely makes someone castable in an increasingly competitive landscape. www.businessofmodelling.co.uk  

Recorded with a live audience in the SR offices, Sarah Gabillia is a creator and influencer strategist with experience working both agency and client-side, including leading influencer strategy for global beauty brands. Her career spans large-scale creator campaigns, brand partnerships, performance strategy and navigating the realities of a fast-moving, highly saturated space. In this episode, she breaks down how the creator economy works today, why brands often misunderstand creative freedom, and what creators need to know about value, usage and long-term partnerships. Sarah also shares what defines successful creators heading into 2026, why metrics alone don’t tell the full story, and how consistency and authenticity underpin sustainable careers. www.businessofmodelling.co.uk  

Brandon Andre is an LA-based photographer, model developer and scout whose work has helped hundreds of new faces to build their books, take strong digitals and sign with major agencies. His career spans agency testing, portfolio building on-camera coaching, high-impact social media series and the creation of new scouting formats.In this episode, he discusses the mindset required for a sustainable modelling career, the technical standards that models overlook, and why confidence comes from performance, not perfection. He also shares how social media transformed his business and reshaped how aspiring models are discovered today.www.businessofmodelling.co.ukwww.brandonandrephoto.com

Sophie Hughes is a curve model and content creator whose work spans commercial fashion, beauty, lifestyle and e-commerce. Her online presence is built on honesty - from showing her real body and scars to speaking openly about her surgery, recovery and the physical changes that followed.She discusses building a sustainable modelling career, navigating sizing pressures, and the day-to-day realities clients never see. Sophie also talks about boundaries on set, mental resilience, and how transparency has shaped both her work and her online audience.www.businessofmodelling.co.ukwww.sophwithlove.com

Hollie Lacayo is a London-based fashion stylist and writer whose work spans editorial, commercial, music and red-carpet styling. Her portfolio includes campaigns for Hackett, AllSaints and M&S, along with features in Vogue and 1883 Magazine. In this episode, she talks about what the job actually involves, the pace of freelance life and the parts of styling people rarely see. As Chair of BECTU’s Fashion UK division, she outlines the work being done to support stylists, MUAs, hairdressers and other freelancers behind the camera. She discusses why raising industry standards is overdue, what needs to change and how collective action can protect creatives while improving working conditions for everyone. She explains how she builds trust with clients, how she approaches briefs, and why clear communication and proper processes matter as much as creativity. Hollie also speaks about unrealistic expectations are placed on stylists with long hours, last-minute requests, unpaid favours and the assumption that creatives should absorb costs themselves.www.businessofmodelling.co.ukwww.hollielacayo.co.ukwww.bectufashionuk.com

Steven Michael-O’Hara is the Founder and CEO of Genesis Model Management, an editorial agency built around professionalism, trust and a clear understanding of what talent and clients need. He speaks about why he launched the agency, how the name Genesis reflects a fresh start and a new way of working, and the standards he believes the industry should be holding itself to. Steven also discusses the realities of longevity, representation that goes beyond the surface, and what models today need to know if they want to build a sustainable career. www.businessofmodelling.co.uk www.genesismodelmgmt.co.uk