Business of Betting with Jason Trost

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E176 - Scott Kaufman-Ross, SVP Gaming & New Business at the NBA

Season 1, Ep. 176


In this episode of the Business of Betting podcast, Scott Kaufman-Ross joins the show. Scott is SVP Gaming & New business at the NBA and talks about how he got his job, how the NBA is very pro betting and monetizes betting, what it sees in the future and how teams can decide who to work with.


02:14 How Scott got into the NBA: Starting in Finance, being a fantasy player


07:54 The evolution of the industry: The league’s position on sports betting, what the approach should be 


14:38 The NBA’s economic system: Revenue, teams 


20:26 The League and revenue share with sportsbooks


25:22 Sponsorship inventory, activation, level of deals (team vs league), licensing framework, legal and offshore operators 


31:05 Betting activity and attention: data attribution, large markets 


34:25 Consumption of media: Digital vs linear, customisation, NBA telecast


39:00 Injury reports and Transparency


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https://twitter.com/bettingpod

https://www.youtube.com/channel/UCheYAzYxx-FmWkjbnZ9sXcA


Get in touch: 

https://twitter.com/jasontrost

More Episodes

12/20/2022

E182 - Lloyd Danzig from Sharp Alpha Advisors

Season 1, Ep. 182
In this episode of the Business of betting Pod, Jason is joined by Lloyd Danzig, Managing Partner at Sharp Alpha Advisors. In this episode Lloyd shares his views on the future of the sports betting and competitive gaming industry, the adaptation of the exchange model in the US, and his hopes for a next gen ‘smart’ world. 02:40 The many hats of Lloyd Danzig: Venture Capitalist investing in the next generation of sports betting and real money gaming platforms. 04:55 The rise of ‘Competitive Entertainment’: The future of winning or outcome based betting products. 08:16 Picks ‘n’ Shovels vs Operator approach: B2B businesses vs B2C operators. 10:53 Evolution of the Exchanges in the US: The maturing of the sports betting market in the US – Limit Book Orders vs Fixed Odds model & high volume, lower margin bets vs high odds parlays. 15:18 Market Cap for Exchanges in the US: Can the US market expect to match or better the UK’s Exchange market share of 10-15%? 21:45 Will sportsbook operators evolve into Exchanges?: Could the compression of margins from competitors force sportsbooks to adopt the exchange model? Could a sportsbook add a matching engine under the hood? 31:09 Sportsbook wagering limits: The ethical argument on limiting winners. 34:01 The future of the industry: Smart betting through personalised betting recommendations. Follow us on:https://twitter.com/bettingpodhttps://www.youtube.com/channel/UCheYAzYxx-FmWkjbnZ9sXcA Get in touch:https://twitter.com/jasontrost