Business Newsletter Recap

Episode eighteen is all about marketing psychology! On this episode, we cover:Omission bias, and how you can flip it to your advantage as covered in Katelyn Bourgoin's Why We Buy newsletterThe numerosity heuristic, as covered in the Psychology of Marketing newsletterAnd more principles of marketing psychology and how to put them to work for your businessHere are the links to the newsletters and people mentioned in the show:Today's sponsor, Marketer GemsSubscribe to the newsletterFollow Tom Snyder on LinkedIn and TwitterWhy We Buy newsletter sign-upKatelyn Bourgoin LinkedIn and Twitter profilesPsychology of Marketing newsletter sign-upSpeaking of Me testimonial softwareNathan Pohl LinkedInnewsletterrecappod@gmail.comAnother project I'm working on if you live in MichiganOn Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3, so you can sort out the fluff and just get the very best. Think of this as your SportsCenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.Music by Dan Stapely

Episode seventeen is all about sales! On this episode, we cover:The high anchor, courtesy of Nic Conley in The Follow Up newsletterTwo sentences that can help you get more information from prospects and close better without being pushy from Alex Hormozi in Money In Under a MinuteSales pipeline data based on meetings per week from Jesse Pujji and the Bootstrapped Giants newsletterHere are the links to the newsletters and people mentioned in the show:Today's sponsor, Marketer GemsSubscribe to the newsletterFollow Tom Snyder on LinkedIn and TwitterThe Follow Up newsletter sign-upNic Conley LinkedInMoney In Under a Minute newsletter sign-upAlex Hormozi LinkedInBootstrapped Giants newsletter sign-upJesse Pujji LinkedIn and X profilesNathan Pohl LinkedInnewsletterrecappod@gmail.comOn Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3, so you can sort out the fluff and just get the very best. Think of this as your SportsCenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.Music by Dan Stapely

Episode sixteen is a new format featuring some of the top guerrilla marketing examples I have ever seen, inspired by a recent edition of Nick Huber's Sweaty Startup newsletter. We cover:-Sidewalk hijacking-Interactive product giveaways and promotions-Advertising in urinals-Paving roads to protect customer ordersHere are the links to the newsletters and people mentioned in the show:Today's sponsor, Marketer GemsSubscribe to the newsletterFollow Tom Snyder on LinkedIn and TwitterFull newsletter edition on marketing with no moneySweaty Startup newsletter sign-up linkNick Huber Twitter profilePower washing logo into a sidewalkDopper frozen water bottlesExploding Kittens vending machineMy First Million podcast interview with Elan LeeDomino's Paving For Pizza campaignNathan Pohl LinkedInnewsletterrecappod@gmail.comOn Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3 so you can sort out the fluff and just get the very best. Think of this as your Sportscenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.Music by Dan Stapely

Episode fifteen brings you insights from 3 top business newsletters:-Nick Huber shares guerrilla marketing examples that helped him grow his self-storage business in the Sweaty Startup newsletter.-Tyler Denk explains why building a business in public is so effective in the Big Desk Energy newsletter.-Nathan Baugh breaks down the hooks that Steve Jobs used to introduce the iPhone in the World Builders newsletter.Here are the links to the newsletters and people mentioned in the show:Today's sponsor, Marketer GemsSubscribe to the newsletterFollow Tom Snyder on LinkedIn and TwitterFull newsletter edition on marketing with no moneySweaty Startup newsletter sign-up linkNick Huber Twitter profileSweaty Startup bookBig Desk Energy newsletter sign-up linkTyler Denk Twitter and LinkedInBeehiiv websiteWorld Builders newsletter sign-up linkNathan Baugh Twitter and LinkedInNathan Pohl LinkedInnewsletterrecappod@gmail.comOn Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3 so you can sort out the fluff and just get the very best. Think of this as your Sportscenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.Music by Dan Stapely

Episode fourteen brings you insights from 3 top business newsletters:-Jesse Pujji lays out a great framework for working at different levels of a business in the Bootstrapped Giants newsletter.-Tom Orbach corrects common thought leadership on color theory and what actually matters about colors in Tom's Marketing Ideas newsletter.-Codie Sanchez shares a timeless quote from Jeff Bezos about building businesses or products in the Contrarian Thinking newsletter.Here are the links to the newsletters and people mentioned in the show:Today's sponsor, Marketer GemsSubscribe to the newsletterFollow Tom Snyder on LinkedIn and TwitterBootstrapped Giants newsletter sign-upJesse Pujji LinkedIn and X profilesTom's Marketing Ideas newsletter sign-upTom Orbach LinkedInContrarian Thinking newsletter sign-upCodie Sanchez LinkedIn and X profilesNathan Pohl LinkedInnewsletterrecappod@gmail.comOn Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3 so you can sort out the fluff and just get the very best. Think of this as your Sportscenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.Music by Dan Stapely

Episode thirteen brings you insights from 3 top business newsletters:-Tom Snyder dives into the success of Dutch Bros. Coffee in the Marketer Gems newsletter.-Shaan Puri teaches a timeless marketing lesson with Super Mario in his One Minute Blog newsletter.-Kevin Indig shares the cautionary tale of Chegg in the Growth Memo newsletter.Here are the links to the newsletters and people mentioned in the show:Today's sponsor, Marketer GemsSubscribe to the newsletterFollow Tom Snyder on LinkedIn and TwitterMarketertools.coOne Minute Blog newsletter sign-upShaan Puri LinkedIn and TwitterMy First Million PodcastGrowth Memo newsletter sign-upKevin Indig LinkedInNathan Pohl LinkedInnewsletterrecappod@gmail.comOn Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3 so you can sort out the fluff and just get the very best. Think of this as your Sportscenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.Music by Dan Stapely

Episode eleven brings you insights from 3 top business newsletters:-Katelyn Bourgoin showcases several buyer psychology principles in a customer's sales journey in the Why We Buy newsletter.-Wouter Teunissen interviews the CEO of Attention and shares their tips on generating referral customers in the AskCMO newsletter.-Jason Feifer shares a personal story and accompanying framework on avoiding miscommunication in the One Thing Better newsletter.Here are the links to the newsletters and people mentioned in the show:Today's sponsor, Marketer GemsSubscribe to the newsletterFollow Tom Snyder on LinkedIn and TwitterWhy We Buy newsletter sign-upKatelyn Bourgoin LinkedIn and Twitter profilesAskCMO newsletter sign-upWouter Teunissen Twitter profileOne Thing Better newsletter sign-upJason Feifer website and LinkedInNathan Pohl LinkedInnewsletterrecappod@gmail.comOn Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3 so you can sort out the fluff and just get the very best. Think of this as your Sportscenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.

Episode ten brings you insights from 3 top business newsletters:-Alex Hormozi teaches lessons on sales and guerilla marketing in the Mozi Minute newsletter.-Neal O'Grady breaks down research-backed marketing tactics in the Growth newsletter by Demand Curve.-Michael Girdley shares the advice he gives most often to entrepreneurs in the Small Business MBA newsletter.Here are the links to the newsletters and people mentioned in the show:Today's sponsor, Marketer GemsSubscribe to the newsletterFollow Tom Snyder on LinkedIn and TwitterMozi Minute newsletter sign-upAlex Hormozi LinkedIn profileDemand Curve Newsletter SignupScience-backed marketing tactics newsletter edition, which includes links to each studyDemand Curve WebsiteNeal O'Grady LinkedInSmall Business MBA newsletter signupMichael Girdley TwitterMy First Million - Michael Girdley guest episodeNathan Pohl LinkedInnewsletterrecappod@gmail.comOn Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3 so you can sort out the fluff and just get the very best. Think of this as your Sportscenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.