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cover art for Tom Keogh from Keogh’s Crisps shares the interesting story behind the award-winning crisp brand

Business Matters with Karl Fitzpatrick

Tom Keogh from Keogh’s Crisps shares the interesting story behind the award-winning crisp brand

Tom Keogh from Keogh’s Crisps joins Karl Fitzpatrick to explain how a ban on importing uncooked potatoes to the US resulted in the creation of an award-winning crisp brand, the unique positioning strategy which helped the brand to gain traction in a crowded space and its successful export business.

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