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cover art for Sean Higgins from Future Proof Insights on how it uses neuroscience to help the promotion of brands

Business Matters with Karl Fitzpatrick

Sean Higgins from Future Proof Insights on how it uses neuroscience to help the promotion of brands

Sean Higgins from Future Proof Insights joins Karl Fitzpatrick to discuss how the business uses neuroscience to determine consumers’ reaction to brands, how neuroscience often provides a more accurate representation of brand perception and why sustainability is not influencing consumer purchasing decisions.

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