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cover art for John Dwyer from The Institute of Wow explains how businesses can take customers’ eyes off the price

Business Matters with Karl Fitzpatrick

John Dwyer from The Institute of Wow explains how businesses can take customers’ eyes off the price

John Dwyer from The Institute of Wow joins Karl Fitzpatrick to outline why businesses need to keep their customers’ eyes off the price, the effectiveness of incentive- based marketing and why he believes that Facebook is the best social media channel for businesses.


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