The Business Builders Show with Marty Wolff


Mastering Digital Marketing with Carlos Pacheco, CMO at Truly

Forget quick, forgettable (and expensive) Facebook campaigns! In this episode of the Business Builders Show we’re talking digital strategies for connecting with your best customer with Carlos Pacheco, partner and CMO at Truly, a digital strategy and insights firm. Along with explaining the difference between digital tactics and strategy, Carlos shares his surprising career in marketing (from basic excel spreadsheet knowledge to his content-focused digital marketing expertise) and why real time metrics are a blessing and a curse. You’ll want to take notes during our interview with Carlos, as he shares how he used very basic digital marketing tactics to deliver groundbreaking results on video platform, YouTube.

Learn more about Truly:

Find Carlos on Twitter:

Contact Carlos at Truly: 

Learn more about Marty Wolff, creator of the Business Builders Show at And learn more about Business Builders Show Guest J. Kelly Hoey at Find all our shows and many other great shows at

More Episodes