The Business Builders Show with Marty Wolff
From Ad Man to Milkman: Lewis Road Creamery’s Peter Cullinane
Peter Cullinane has had a rather interesting career journey to becoming a dairy producer. He’s the founder and Chief Executive of Lewis Road Creamery, one of New Zealand’s fastest growing food businesses and is the country’s premium dairy brand producer. Now, Peter’s career didn’t start on the farm (or even in the kitchen). His incredible resume in the advertising business includes Worldwide COO at global advertising agency, Saatchi & Saatchi. Did we mention that he’s a college drop-out (who subsequently has earned not one but two Master’s degrees while running a business and sitting on corporate boards)? In this Business Builders Show interview, Peter shares how he initially stumbled into advertising, how a trip to the grocery store launched his latest business, how he never wrote a business plan for his current venture, why he avoids focus groups and why “do you what you love” is the only time management advice this intensely curious CEO knows. It’s a very in-depth interview, so you’ll want to listen closely to the very end (especially to hear how Peter made good old chocolate milk a must-have purchase in New Zealand).