The Business Builders Show with Marty Wolff


Dana A. Oliver Helps Us Discover the Secrets for Profitable and Lasting Innovation

I was recently introduced to Dana A. Oliver and his latest book "Mantra Design Innovate, Buy, or Die: Discover the Secrets for Profitable and Lasting Innovation". This book is so thorough in helping us understand leadership and innovation that for the first time ever, we have decided to create a Business Builders Show series around Dana's work. This show is the first of the series. We will be doing 8 more shows. We will get into more detail chapter by chapter. No matter what size business you are operating you find find immense value is this powerful series of discussions. You will hear what Dana calls Mantras. Today's interview addresses Mantra # 1 Innovate, Buy or Die. Don't miss this series of talks with Dana A.Oliver, the now retired Senior Director of Research & Development at Medtronic's Surgical Technologies ENT/NT division. Dana helped grow this business unit from $100 million to approximatley $2 billion in annual revenues over fourteen years. Don't you want to learn how he did that? Get your notepad ready for this discussion and then be sure to subscribe to my Soundloud channel so you are notified when the next part of the series is ready. You can connect with Dana at You may want to buy his book ASAP so you can highlight some of the key issues we will discuss. I look forward to hearing your comments. Call or text me at 570 815 1626.

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