The Business Builders Show with Marty Wolff


Voice of Customer

In this # 4 of 9 interviews I am doing with Dana A. Oliver he tells me "I'm shocked at the number of companies who have the engineers and product developers create a product and do not do thorough testing with customers or potential customers." Prototyping is critical in the release of a new product. It is also important when planning to relase a new service. TEST customer's reactions to the product or service. Make adjusts in the "feasibility" stage not after releasing. Dana calls this "Build to Learn" Commonsense is not always common practice! Dana's book is "Mantra Design Innovate, Buy, Or Die - Discover the Secrets for Profitable and Lasting Innovation" This series from Dana A Oliver can save you thousands, maybe millions of dollars! Dana was the Senior Director of Research & Development at Medtronic's Surgical Technologies ENT / NT division. and helped them grow that business unit from $100m to $2billion is over fourteen years. My special thanks to the folks at They are one of America's largest providers of promotional products and uniforms. The Business Builders Show could not deliver this powerful information without their support. Love to hear your comments. Call or text me at 570 815 1626.

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"The Trouble with Incentive Plans and Other Bribes"

I have learned over the years that conventional thinking is often WRONG. We tend to fall into the groove that if other businesses are doing something and if there are hundreds of consultants and authors talking about it, the ideas that are being discussed must be effective. Contrary thinkers and writers are often a minority and therefore may not reach the audience that needs to hear their message.Gary Heil, a Washington Speakers Bureau exclusive speaker and co-author ofChoose Love Not Fear,joins me in this edition of the Business Builders Show to speak with Alfie Kohn.Kohn's criticisms of competition and rewards have been widely discussed and debated. His books includeNo Contest: The Case Against Competition, Punished by Rewards: The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes, and School Beyond Measure & Other Unorthodox Essays About Education..I hope you will step away from conventional thinking for a few minutes and allow yourself to be a student. Someone who listens and possibly changes "the way we have always done things around here."Learn more about Alfie Kohnatalfie You can connect with Gary Heil on Linkedin: you for listening to this edition of the Business Builders Show with Marty Wolff. Our show is a production of Business Builders Media LLC, where we give entrepreneurs and business leaders the tools they need to have their voices heard. Learn more